This presentation will show you the many ways that you can outsource and offload the "work" involved with maintaining and updating your blog.

1. WordPress Outsourced: The
New C.O.D.E for Bloggers
Erin Blaskie
Business Services, ETC
ErinBlaskie.com
LearnAboutOnlineBusiness.com

2. Erin Blaskie – Internet Mktg Strategy

3. BSETC – Virtual Assistance Firm

4. Learn About Online Business (Training)

5. The VA Coach – Virtual Assistance Coaching & Training

6. My Geeky Side – ErinGames.com

7. What This Session Is...
• A discussion around the (sometimes) overwhelming task
of blogging and how you can use virtual support to
relieve that overwhelm.
• An opportunity for you to become excited with the
possibility of hiring someone to do everything that you
wish you had time for.
• A look at the new outsourcing C.O.D.E. for bloggers and
how it’s changing people’s involvement with WP.
• An opportunity for me to share my Internet Marketing
background with all of you as it relates to blogging.

8. Tell Me About You!
• Show of hands: how many in the room are solo
practitioners or solopreneurs?
• Out of those of you who are solo based business
owners, how many of you have assistance for
your every day items?
• Out of those of you who have support, how many
of you enlist a virtual team member versus a
local team member?

9. Debunking the Virtual Assistant
Myth
We’ll explore together what a VA is
and I’ll answer any questions you
have around this topic.

10. What is a Virtual Assistant?
• Business owner who provides administrative
and technical support to other business owners.
• Works from their own home office virtually
providing a number of services.
• Can work directly for you or for your clients in a
private label situation.

11. Who Uses Virtual Assistants?
• Coaches
• Authors
• Entrepreneurs
• Speakers
• Solo-Based Business Owners
• Large Corporations
• Non-Profit Organizations
• Entertainment Professionals

12. Why It’s Cost-Effective
• Takes over the tasks that you currently do in
your business that do not generate revenue.
• Frees up your time to create new product and
service ideas which will net a larger profit.
• Determine the value of one of your hours and
weigh that against the cost of a virtual assistant.
Often, the work you outsource is work that has
no great value, monetarily speaking, for you.

13. Tell Me About You!
• Show of hands: how many of you currently do all
of your blogging activities yourself?
• Show of hands: how many of you are blogging in
the most efficient way and hitting all possible
avenues in a systemized way?
• Show of hands: how many of you think you
could be earning more with blogging if you had
support?

14. On to the Part Where You Get to
Outsource Your Blog Activities...
(Generally this is where most
entrepreneurs breathe that big
sigh of relief!)

15. The New C.O.D.E.
• Anagram stands for:
▫ Content
▫ Other media integration
▫ Design & graphic elements
▫ Efficiency & systems
• Fact: Entrepreneurs do not need to be doing all
of these blogging functions themselves.

16. C is for Content
• You can outsource the writing of your blog posts.
▫ Have your virtual assistant (VA) research your
topics, pull together information and collect it into
a neat blog post for you to review.
▫ Have your VA scan popular blogs, online news
aggregates and other sites to see what the current
and relevant trends are so you can blog
accordingly.
▫ A VA can recycle your content from a blog post
into an article into an e-course, etc. This will keep
content flow fresh.

17. C is for Content
• You can outsource copy-related items.
▫ You can have your virtual assistant organize your
blog site page copy so that it flows well.
▫ Your VA can edit & proofread your copy.
▫ A ghostwriter or copywriter (and some virtual
assistants) can also write your copy entirely and
you simply review & post under your name.
▫ Have your VA add imagery, videos or other
supporting materials to your blog copy to give
them depth.

18. O is for Other Media Integration
• You can outsource the integration of other social
media.
▫ Your VA can Digg, Tweet & Facebook (and
others!) your links once they are up on your blog.
▫ They can add your blog’s RSS feed to your
Facebook profile.
▫ They can create and add Technorati tags to your
blog using Simple Tags plug-in.
▫ The VA can cross-post your podcasts to your blog
using a site like Utterz (formerly known as
Utterly)

19. O is for Other Media Integration
• You can outsource the integration of other social
media:
▫ Your VA can add and configure external plug-ins
and widgets to the blog and maintain – Twitter
flash plug-in, Blog Talk Radio, Sociable, etc.
▫ Your VA can set up and maintain Feedburner or
feed accounts to keep subscribership high.
▫ Your assistant can cross-post your videos from
YouTube & Ustream to your blog as posts.

20. D is for Design & Graphical Elements
• You can outsource:
▫ Installation and setup of brand new WP installs.
▫ Template customization and branding.
▫ Your VA can work with your designer to remove
you (for the most part) from the equation.
▫ Your VA (depending on their skill set) can design
the various things you will need through your time
as a WordPress user. Headers, sidebar
items, backgrounds, etc.

21. E is for Efficiency & Systems
• You can have a virtual assistant help you:
▫ Become more regular with your blog posts and
have an editorial calendar as well.
▫ Take multiple content sources and pre-schedule
your blog posts in WP. In addition, pre-schedule
Tweets, etc. for other social media sites.
▫ Setup procedures for cross-posting to the various
websites you want your content to appear on.
▫ Setup schedules for guest posts or affiliate posts to
keep up your passive revenue stream.

22. E is for Efficiency & Systems:
• Common system that we use:
▫ Receive blog post content in Word doc.
▫ We format, proof and schedule in WordPress.
▫ Add images, Technorati tags & all other elements.
▫ Cross-post blog entry to all other media sites.
▫ Digg, Stumble Upon, Tweet & add post to
Facebook.
▫ Cross-publish any audio ie: podcasts.
▫ Recycle content for future use ie: article.

23. The New WP C.O.D.E.
• Delegate out...
▫ Content
▫ Other media integration
▫ Design and graphical elements
▫ Efficiency and systems
• You’ll see...
▫ More time
▫ Better blog interaction
▫ More website traffic

24. My Gift to You
And it’s not a sales pitch... ;)

25. The Gift of Time
• Delegating is one of the hardest things for
entrepreneurs because:
▫ Most don’t think anyone will do it as well as them.
▫ They are afraid to let go of the things they are
currently doing in their businesses.
▫ They don’t know of options aside from having
someone come into their home office.
▫ The process feels overwhelming.
• The good news is... None of the above is true.

26. The Gift of Time
• Delegate out the things that do not produce
revenue for you and you’ll be able to focus on
income-generating items.
• You’ll also have more time to do the things that
you love and outsource the rest to someone who
is good at those particular things.
• Thus, creating the gift of time.

27. Continuing the Conversation...
Because I like new friends and
networking with brilliant
individuals!

28. Keep in Touch
• Follow me on Twitter - @ErinBlaskie
• Visit my website – www.erinblaskie.com
• E-mail me any questions – erin@bsetc.ca

29. Questions?
• Would love to take your questions on
outsourcing, delegating, virtual
assistance, Internet Marketing, etc.