Denver Nonprofit Internet Summit Show Don't Tell: Examples of Your Peers Who Are Succeeding Online presented by Jen Frazier & Kat Saks, Firefly

1. Show and Tell
Nonprofits Succeeding Online
By Jen Frazier & Kat Saks
September 12, 2013

2. Who We Are & What We Do
Small, creative services agency focused on client success
Work exclusively with nonprofits of all sizes & verticals
Have experience working on a variety of systems
Infuse best practices in everything we do
Help clients achieve their online goals!
About Firefly

3. Leveraging Social Media
Client Success Stories
Islamic Relief USA
• Integrated social media with online appeals
• Developed a fully styled Facebook donation form and
email sign up form using the Luminate Online API
• Implemented social sharing on IRUSA TeamRaiser
• Visitors can share their TeamRaiser interactions
on their favorite social media platforms

4. Revved up Event Site
Client Success Stories
Pediatric Brain Tumor Foundation
• 30th anniversary of Ride for Kids event
• Moved event site onto TeamRaiser
• Created a brand new event design
• Implemented a robust TeamRaiser set up
• Designed and built a custom incentives ordering process
• Displayed conditionalized images and content based on event date and total
amount raised

5. Integrated Donation Form
Client Success Stories
United Nations Foundation
• Increased online donations with a custom form
• Developed an innovative solution using the Luminate
Online API
• Showcased motivational giving icons
• Client won PR News Wire’s Digital Award for Best New Site

6. Promoting Participation
Client Success Stories
Epilepsy Foundation of America
• Encouraged increased fundraising and engagement
for TeamRaiser participants
• Designed and built a new event site
• Built for ease of replication
• Streamlined the registration process
• Designed and built custom, conditionalized badges
• Badges appeared when participant met fundraising and recruitment
milestones

7. eCommerce Overhaul
Client Success Stories
KCRW
• Increased shoppers and online store revenue
• Designed and built a new store from the ground up
• New products, event tickets and classes all brought
into the new online store model

8. Responsive Peer-to-Peer
Client Success Stories
National Marrow Donor Program’s Be the Match
Foundation
• Engaged college students and encouraged them
to join the donor registry
• Built a new, responsive event site
• Developed to allow the client to easily create new events as the program expanded
• Integrated mGive text message sign up to the site
• Allowed participants to receive coaching texts

9. Thank You!
jen@fireflypartners.com
kat@fireflypartners.com