Check out my tips and tricks for your Facebook and learn how to take your Facebook posts to the next level.

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Compiled by:
Facebook 101
Eric Ritter :: Digital Neighbor

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Source: http://instagram.com/p/nm695/

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People use social media to get the
things they need from each other,
rather than from traditional
institutions like corporations.
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No more middle men.
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Be approachable.
Be authentic.
Share things that make people feel
intelligent or in the know.
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Social Media Strategy
‣ Plan
‣ Create
‣ Measure
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How To Plan Your Social Media
‣ Choose a focus
‣ Sales
‣ Awareness
‣ Loyalty
‣ Pick success
metrics(KPIs)
‣ Clicks / Conversions
‣ Growth / Likes
‣ Engagement
‣ Influence
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How to Create Content
‣ Content creation needs to be driven by:
‣ Attributes: Specifics of the brands products &
services.
‣ Aspirations: What the brand stands for or mission.
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How to Create Content
‣ A good content strategy inspires conversation
‣ 1) Evergreen: promotes core values
‣ 2) Real-time: leverage the cultural zeitgeist and
connect to it.
‣ Planned spontaneity
‣ Around specific events
‣ A successful content strategy is always experimenting
‣ Continue doing what works
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How to Measure
‣ Create a baseline
‣ Chart your KPIs
‣ Discover opportunities
10Source: http://moz.com/blog/social-engagement-metrics-that-matter

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Source: http://moz.com/beginners-guide-to-social-media/facebook

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Facebook
‣ It’s all about Identity
‣ I like Donuts
‣ Small groups who connect with content make it “viral”
‣ ALS ice bucket challenge
‣ Facebook is about things you think your friends would
want to know
‣ They’re called friends for a reason
‣ People share things that make them feel intelligent
and in the know
‣ It is a forum for people to show off
‣ Post Lifespan: maximum 7 days 12

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‣ Friends: People you connect with.
‣ Timeline: Your personal profile.
‣ News Feed: Where you friends’ status updates.
‣ Status Update: Communicate present activity, check-
in, post a link, or share photos and videos.
‣ Brands: You can “Like” brand pages.
‣ The “Like” Button: Communicates your support of
activities, brands, articles and products to fellow
users.
‣ Tagging: Mention and directly link to another
Facebook user.
‣ Subscribe: Let people see your public updates.
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“Newsfeed”
‣ Your Home Page on
Facebook
‣ A feed of postings from
your friends and fan
pages that you follow
‣ You can like, comment,
and share posts
‣ You can also make your
own posts and share
with specified groups
“Timeline”
‣ Your personal Home
Page / Website
‣ Includes content you
post, comments to
those posts, and notices
‣ A collection of
everything you post and
connect to Facebook
‣ People can post to your
timeline
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Source: https://www.facebook.com/CoverPhotoSize

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Posting options
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Sharing A New Blog
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Posting Strategy:
✓ On publish
✓ Next month
Source: https://blog.kissmetrics.com/double-your-social-media-traffic/

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Posting As A Brand
‣ Never publish more than 2 posts per day
‣ Vary your schedule by day, according to the times
when your fans are online
‣ Use Facebook insights
‣ Your go to post type should be visuals
‣ Reply to comments every day
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1,500possible stories are filtered
through per day on an avg
Facebook user’s News Feed.
Lars Backstrom, Facebook Engineering Manager
Only 20% of them
actually make a
user's feed.

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Photos on Facebook Pages
receive
53%
more Likes than the average
post.
Source: Salesforce
#ProTip: Embrace
Photos.

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Photos on Facebook Pages
receive
104%
more comments than the
average post.
Source: Hubspot
#ProTip: Embrace
Photos.

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Best Practice: Employ Photos over
Links
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#ProTip: Grab
attention with the
photo and add the
link to the caption.

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Best Practice: Keep Post Copy
Concise
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Best Practice: Use Videos
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#ProTip: Facebook
now autoplays
videos.

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More Resources
‣ General:
‣ http://moz.com/beginners-guide-to-social-media/
facebook
‣ https://www.facebook.com/help/405494409496261/
‣ http://mashable.com/2012/05/16/facebook-for-
beginners/
‣ Measurement:
‣ http://www.kaushik.net/avinash/best-social-media-
metrics-conversation-amplification-applause-
economic-value/
‣ http://moz.com/blog/social-engagement-metrics-
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Thank
You
Web :: www.DigitalNeighbor.com
Twitter :: @EricRitter
Email :: eric@digitalneighbor.com