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Concept & UX Design by
Ermete MARIANI
www.crossingconflicts.com/tripoli
Crossing conflicts in Syria Street
Tripoli – Lebanon
WHY ?
Why illustrated storytelling ?
to maximise the impact of your knowledge
the problem:
reports are
virtually invisible
The World Bank invests about
one-quarter of its budget for
country services in
knowledge products
but more than 31 percent of
policy reports are never
downloaded
http://www.google.fr/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&cad=rja&uact=8&ved=0CCQQFjAB&url=http%3A%2F%2Fdocuments.worldbank.org%2Fcurated%2Fen%2F2014%2F05
%2F19456376%2Fworld-bank-reports-widely-read-world-bank-reports-widely-read&ei=zwTGVO2zJonVavbogLgL&usg=AFQjCNF2OxH8Yu830baJpDSw2WTIUqoI4A&sig2=Ln_gogmEHmd-
CkGBWRHPIw
By Crossing Conflicts
www.crossingconflicts.com/tripoli
http://www.google.fr/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0CCEQFjAA&url=http%3A%2F%2Fwww.oecd.org%2Fdac%2Faft%2FMappingGlobalV
alueChains_web_usb.pdf&ei=BxLGVKjzC8zjaNX0gOAB&usg=AFQjCNGJvTrd4A4pwLFNC6f9kyDUIm7wrw&sig2=CUbAFDV_lywc4fSNgVA41Q
Globalisation in a Nutella jarwhereas visual
knowledge
goes viral
in the OECD report “the global
value chain” there is this
smart map that went viral
and, eventually, it inspired a
Nutella communication
campaign
By Crossing Conflicts
www.crossingconflicts.com/tripoli
best suited for
maximising the
impact of your
advocacy
campaigns
• by informing and
entertaining at the same
time
• by empowering your
audience to contribute to
the storytelling
some best practices…
http://www.lastdaysofivory.com/
By Crossing Conflicts
www.crossingconflicts.com/tripoli
to give a social
life to your
reports
by engaging users in
reporting on hot topics
by integrating UGC - user-
generated contents - into the
storytelling
By Crossing Conflicts
www.crossingconflicts.com/tripoli
to better exploit
your knowledge
capital
by putting together scattered
information and materials in
a coherent and engaging way
by creating meaningful and
user-friendly environments
that facilitates the navigation
through knowledge
By Crossing Conflicts
www.crossingconflicts.com/tripoli
Knowledge Management Cycle
to engage users
in socialising and
formalising
knowledge
• by commenting and
sharing information on the
web platform
• by producing and sharing
their own knowledge and
multimedia materials
By Crossing Conflicts
www.crossingconflicts.com/tripoli
By Crossing Conflicts
www.crossingconflicts.com/tripoli
presentation by Ermete Mariani
Illustrations and
cartoons
Davide GAROTA
Photography
Paola PIACENZA
Raed RAFEI
Interviews
Stella MORGANA
Paola PIACENZA
Raed RAFEI
Video editing
Paola PIACENZA
Ermete MARIANI
Web development
Ermete MARIANI
E3online
Content curation
Ermete MARIANI
Animations
Barbara GOVIN
Concept & UX design
Ermete MARIANI

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Crossing conflicts in Syria Street: why?

  • 1. Concept & UX Design by Ermete MARIANI www.crossingconflicts.com/tripoli Crossing conflicts in Syria Street Tripoli – Lebanon WHY ?
  • 2. Why illustrated storytelling ? to maximise the impact of your knowledge
  • 3. the problem: reports are virtually invisible The World Bank invests about one-quarter of its budget for country services in knowledge products but more than 31 percent of policy reports are never downloaded http://www.google.fr/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&cad=rja&uact=8&ved=0CCQQFjAB&url=http%3A%2F%2Fdocuments.worldbank.org%2Fcurated%2Fen%2F2014%2F05 %2F19456376%2Fworld-bank-reports-widely-read-world-bank-reports-widely-read&ei=zwTGVO2zJonVavbogLgL&usg=AFQjCNF2OxH8Yu830baJpDSw2WTIUqoI4A&sig2=Ln_gogmEHmd- CkGBWRHPIw By Crossing Conflicts www.crossingconflicts.com/tripoli
  • 4. http://www.google.fr/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0CCEQFjAA&url=http%3A%2F%2Fwww.oecd.org%2Fdac%2Faft%2FMappingGlobalV alueChains_web_usb.pdf&ei=BxLGVKjzC8zjaNX0gOAB&usg=AFQjCNGJvTrd4A4pwLFNC6f9kyDUIm7wrw&sig2=CUbAFDV_lywc4fSNgVA41Q Globalisation in a Nutella jarwhereas visual knowledge goes viral in the OECD report “the global value chain” there is this smart map that went viral and, eventually, it inspired a Nutella communication campaign By Crossing Conflicts www.crossingconflicts.com/tripoli
  • 6. maximising the impact of your advocacy campaigns • by informing and entertaining at the same time • by empowering your audience to contribute to the storytelling some best practices… http://www.lastdaysofivory.com/ By Crossing Conflicts www.crossingconflicts.com/tripoli
  • 7. to give a social life to your reports by engaging users in reporting on hot topics by integrating UGC - user- generated contents - into the storytelling By Crossing Conflicts www.crossingconflicts.com/tripoli
  • 8. to better exploit your knowledge capital by putting together scattered information and materials in a coherent and engaging way by creating meaningful and user-friendly environments that facilitates the navigation through knowledge By Crossing Conflicts www.crossingconflicts.com/tripoli
  • 9. Knowledge Management Cycle to engage users in socialising and formalising knowledge • by commenting and sharing information on the web platform • by producing and sharing their own knowledge and multimedia materials By Crossing Conflicts www.crossingconflicts.com/tripoli
  • 10. By Crossing Conflicts www.crossingconflicts.com/tripoli presentation by Ermete Mariani Illustrations and cartoons Davide GAROTA Photography Paola PIACENZA Raed RAFEI Interviews Stella MORGANA Paola PIACENZA Raed RAFEI Video editing Paola PIACENZA Ermete MARIANI Web development Ermete MARIANI E3online Content curation Ermete MARIANI Animations Barbara GOVIN Concept & UX design Ermete MARIANI