Portfolio - 2008

portfolio.indd 1 1/29/08 1:16:00 AM

This project tested my
ability to brand my
concept as well as design
it. I created a space that
acted as a gallery and as
an oxygen bar. While you
were hooked up to oxygen,
you could fully “absorb”
the digitally-projected art.
This innovative space was
designed for the Church
Street Community Centre
named , “405 Church” .
For furniture choices, I
wanted to be sure to include
orb-like furniture, so I
featured designs from Eero
Aarnio’s work and feature
Keith Haring, an important
artist to the Gay community.


405church st.

This was a group project
I worked on to come
up with a community
center for the Gay and
Lesbian Community, here
in Toronto. In a team,
we created a centre
that housed a variety of
This retail design project is devised based on the 405
retail outlets. The centre
Church Street Multi-Cultural Centre. It has a lively and
boasted a recycling
flexible interior street with kiosk vendors and temporary
depot, pet-speciﬁc
performance space. The centre has a high-end clothing
considerations and tons
boutique, a café and restaurant, spa, home decor store
of outdoor lounging
and children’s apparel retailer. This is a unique centre,

abs
space.
within an even more distinctly artistic community, so it is
My specialization was an
only fitting that the centre’s gallery space illustrate this.
Oxygen Bar turned Art
Gallery.
oxygen gallery


This is a concept for an
ofﬁce plan I was designing
while on exchange in Hong
Kong. I chose to incorporate
shipping containers into
my design and literally
“crash” them into the
existing glass facade. I
chose shipping containers,
to honour the importance
of the shipping industry in
Hong Kong and how many
containers occupy their
ports. I designed a live-work
scenario to have people not
work from home, but live at
work. Each employee would
occupy a container as their
apartment and then use the
public shared areas for the
rest of their activities.


These are the cad
plans and sections for
a corporate ofﬁce in
Hong Kong. Hong Kong,
having the densest living
in the world, I wanted
to focus on opening up
space and really allowing
employees to enjoy their
work atmosphere and
be able to incorporate
exercise and socializing
into their workday. This
concept is futuristic, in
the sense that society is
not quite ready to “live”
at their places of work
but, soon, this may be
the reality. This concept
also saves energy in that
the space is being lit and
heated for people to
occupy 24 hours a day.


Jacques Helleu: L’oeil de CHANEL for over a decade Gilles Bensimon: from divorce to a questionable ELLE
WIN A D I G I TA L S L R C a n o n E O S -1 D s M a r k I I
beyond the images...what is the real stor y? beyond the images...what is the real stor y?
beyond the images...what is the real stor y?

the point. the point.
the point. by gettyimages©
by gettyimages
©
by gettyimages
©

ANGELO CAVALLI
LIFE
ADJUSTS TO
IN BURMA: BAGAN
the surrealist photography of
MONASTERIES These are three magazine
Matthias Clamer covers I designed for a ﬁcti-
tious monthly edition maga-
zine. called “the point” The
.
BYRAN MULLINIX concept was to get photog-
chows down
raphers talking about their
motivations and inspirations
for their photography.

kristin kreuk Pabo refugee Camp
‘Just because I don’t do bad
Suspending Beauty’s
‘t wo million people in Uganda have been
things, doesn’t mean I don’t
Disbelief
displaced and are living in ex treme poverty,
have bad thoughts’
with the situation continuing to worsen’ “A photograph does not speak”
photographed by w. toda
photographed by Marco Di Lauro images by Eryk Fitkau

april06 may06
US $ 11.85 £ 6.35 gettyimages.com US $ 11.85 £ 6.35 gettyimages.com
US $ 11.85 £ 6.35 gettyimages.com


This is a reflected ceiling
plan for an office building
level. I researched
extensively to solve lighting
capacities and convenient
switch locations for users.
Ceiling solutions were
also customized to suit
each section of the office.
I specified luminaires and
bulbs for aesthetic and for
functionality.


This is a book cover re-
design that I did for the
book “he’s just not that into
you” I chose to dull down
.
the glitz of the original book
and make the message even
clearer for women who were
in need for this advice!


These are layouts I have
created for the Ryerson
School of Interior Design
Student Council. These
designs were printed and
used for school promotion
and fund raising.


casalife 2.ai 1/15/07 3:20:48 PM

C

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This was a graphic and
conceptual project,
planning and styling an
exhibit booth for a furniture
company looking to
educate shoppers about
design. The booth was the
winner of the “best exhibitor
booth” at the Metro Home
Show in Toronto, January
2006.


This was a project of
branding and company
universityresearch g r
r esearch roup
ese rc hgro
r chg
c hgrou
h
hgroup
hg image. I was approached
to improve the logo and
overall look of the company
for a young research
and consulting ﬁrm. The
University Research Group’s
researchgroup
esearchgr oup
rchgr
universityresearchgroup former logo and brand
image did not reﬂect
their enthusiasm and
professionalism for their
work. I wanted to achieve

rc
rc h g r a graphic that would help
universityresearchgroup potential clients trust this up
and coming company.

universityresearchg r
researchgroup
esear c h grou
r ch g
hgroup
hgro


FINANCIAL SECTION
DEAR STOCKHOLDERS,
In this Annual Report, a comprehensive strategic review has been written by our Chief Executive
Officer,William Lauder. I am personally very pleased with the growth strategy that he has outlined
for our Company. There is little that I can add to his plan,which is well under way as you read this.
My goal is to call attention to a few global trends and market forces that offer context and per-
spective to this excellent plan.

In the past 12 months, I have visited over 15 markets throughout the world, all of which are in
various stages of development.The most compelling trend I see is the power of our brands in all
countries, from the most mature and well-developed to those that are just emerging. For exam-
ple: M.A.C has just launched with great success in both China and India; Crème de la Mer has
gotten off to a wonderful start in China; Estée Lauder is about to launch in Vietnam, following a
successful Clinique launch in that same market; Jo Malone is a great success in Australia, and
Aveda has celebrated its first anniversary in Japan.

Travel has become the number one consumer luxury in the world. Hundreds of millions of travel-
ers now swarm through the world’s newly constructed airline terminals, as well as cruise ships,
and resorts. The Estée Lauder Companies is brilliantly positioned to sell our products to those
travelers, no matter where they are.Our Travel Retail Division creates products strictly for this
channel, which provides a source of growth for us as well as a potent way for consumers to
sample our products.

I am also seeing the growing importance of “showcase markets”,where both local consumers

2005 and visitors are flooding the stores. Hong Kong expects 12 million visitors from Mainland China,
and Macau will be close behind with 10 million visitors.Dubai,where there are counters in all of
the major stores as well as in the international airport, anticipates 21 million visitors in 2006 from
Europe, the Middle East and India. Even Las Vegas, which continues to grow dramatically, will
receive an estimated 41 million visitors from throughout the world. Our Company is using these
showcase markets not only for sales and profit generation, but as windows to a new and eager
consumer base.The strategies that William Lauder has outlined, coupled with the few trends that I
have just mentioned, should provide growth well into the next decade.

LETTER FROM THE CHAIRMAN
LEONARD A. LAUDER
2 58

FINANCIAL HIGHLIGHTS
02 CHAIRMAN’S MESSAGE
06 C.E.O.’S MESSAGE
08 CHIEF EXECUTIVE OFFICER’S
REVIEW
34 BOARD OF DIRECTORS
TH
35 OFFICERS
ROW
36 FINANCIAL HIGHLIGHTS
ES G
AL
38 OPERATION OVERVIEW
DS
41 CONSOLIDATED STATEMENTS
PTE
CONTENTS RRU
OF EARNINGS

NTE
46 MANAGEMENT’S DISCUSSION
NI
AND ANALYSIS OF FINANCIAL
FU
EO This was a ﬁnancial report
CONDITION AND RESULTS OF
TA G
OPERATIONS
ERI
AH
56 SELECTED FINANCIAL DATA

created for MAC cosmetics
SECTION
57 CONSOLIDATED STATEMENT OF
STOCKHOLDERS EQUITY AND

as a publication project.
COMPREHENSIVE INCOME
58 CONSOLIDATED STATEMENTS
OF CASH FLOWS

It was challenging to
59 NOTES TO CONSOLIDATED
FINANCIAL STATEMENTS
84 MANAGEMENT’S REPORT ON

incorporate ﬁnancial data
INTERNAL CONTROL OVER
FINANCIAL REPORTING
85 REPORT OF INDEPENDANT
1972 2005
1985 1991
1953
along with the creativity of
REGISTERED PUBLIC
$100 MILLION $ 6.3 BILLION
$ 1 BILLION $ 2 BILLION
ACCOUNTANTING FIRM
ON INTERNAL CONTROL OVER

the company and strong sex
FINANCIAL REPORTING
86 REPORT OF INDEPENDANT
REGISTERED PUBLIC

appeal to their brand image.
ACCOUNTING FIRM
39
87 STOCKHOLDER INFORMATION
36

OPERATIONS OVERVIEW

continues to be the brand of choice among
professional makeup artists. The brand’s artists
worked behind the scenes at more than 125 fashion
shows in NewYork, London and Milan.”
Flawless...protect...optics...translucence...ageless...perfect... are all words that describe the modern role of foundations today
as they evolve from products that simply cover to products that provide dual benefits. Clinique’s Perfectly Real foundation
has gained loyalty around the world for its skin-matching and balancing technologies,while Prescriptives Custom Blend offers
women a perfect match for skin tones. Estée Lauder Double Wear Stay-in-Place Makeup delivers long-lasting wear

SELECTED FINANCIAL DATA
to women, joining the Estée Lauder brand’s leading collection of nine winning foundations. Clinique continues to maintain
its ranking as a worldwide leader in foundation, holding the number-one ranking at European and United States prestige
cosmetic counters.

Mascaras excelled in the lash-building category this year. Clinique’s High Impact Mascara, Estée Lauder’s Lash XL,M.A.C’s
Zoom Lash, Bobbi Brown’s Everything Mascara, Big Flirt Thickening Mascara from Flirt! and Prescriptives’ Beyond Long
Maximum Length Mascara all contributed to the Company’s continued leadership in this important category.

Lip gloss outshone all other lip categories this year as stila’s Lip Glaze and IT Gloss won favor among young, stylish 19
Hollywood trendsetters for their high-shine shimmer.M.A.C’s Lipglass continues to be the number-one seller for the brand
56
globally. Clinique launched Colour Surge ImpossiblyGlossy in U.S. department stores as it met the desire for high shine, sheer

40
finish from Generations X and Y.


This is a condo dwelling
unit for a young urban
dweller craving the
outdoors and valuing his
privacy. This user is unique
because he wanted an
adaptable space to suit
his changing needs, while
making the best use of a
seemingly awkward ﬂoor
plan.


These photos and drawings
are from various accounts
while I designed kitchens
for an Italian kitchen
manufacturer , Valcucine.
With showrooms in Ottawa
and Toronto, I gained
experience quickly.


These are drawings and
sketches for the lobby of
a Northern Ontario hotel
complex. Our concept
was to breathe life back
into to tired city dwellers
and give them a fresh
look at Canada’s beautiful
wilderness. In my design,
I have designed the
experience so that the user
would park underneath the
actual building and climb
into the center of the space
to fully take in their ﬁrst
view of the landscape.


This was “an innovative
retail application” for the
underground sidewalk
system in Toronto. In doing
my research, I realized how
much I had to go to the
toilet... but there were not
many public washrooms
in good condition. I then
decided to invent an-under
escalator application of a
stainless steel, self-cleaning
pod for users to go pee. The
Pee-Pod.


This was a corporate
ofﬁce project set in
Tokyo, Japan. To tie
in with Japanese
culture I wanted
to incorporate
elements of water and
relaxation through
the space. The clients
were an advertising
agency who have a
“schmooze” quality
about them.


This project was to
deconstruct a famous
existing building and
then re-construct the
geometric parts into a
structure to exude a
mood characteristic.
I concentrated on
“depressive” and built
a suicidal home for my
French dwellers. “We’ve
got a jumper!”


This was a furniture
design project to create
a transformable and
transportable table. I
designed a table that
could be ideal for laptop
and storage use. The
table was crafted from
Baltic birch plywood
and was ﬁnished with
a wood stain and semi-
gloss varathane.


This is technical CAD
drawing of a stairwell at
my university and 3D
renderings to further
illustrate them.


I designed and crafted
salad servers using a
gun’s grip as inspiration.
I used bass wood and
avocado oil to treat the
ﬁnal product.


These are ﬁgure
sketches I drew while
at the Ottawa School
of Art. Sketching with
a live model was an
incredible and valuable
experience.


These are pencil and oil
pastel drawings that
I experimented with
while at the Ottawa
School of Art.


This is a concept sketch
for a “storefront display”
for the Ryerson School
of Interior Design. My
concept was a tunnel
of glass to “capture” the
viewers or passerby’s
into the exhibit.


These are pencil
sketches of “trash”
were to inspire a later
structural design.
By drawing sections
of known objects, I
became inspired by new
shapes.


This was an exercise
to demonstrate
creativity with
cardboard attempting
to achieve texture. 6
different textures were
achieved manipulating
corrugated cardboard.


it’s all about
the journey

This was a concept project
for a wellness-space. I
chose to design a yoga
and mediattion centre that
an expe
riential
journey

sauca
strived to bring a sanctuary
to
of new experiences to busy
Torontonians. Practising
yoga while on a sloped
stone floor with salt water
cascading down, finding
balance through a sandy
footing or even mediating
in your own sunlight pod.
I explored how a busy Bay
street person finds balance.
r
ne BIN
sig O
de ILY R
EM


TAKE ACTION!
academy
I designed and donated this
t-shirt design to Free the
Children and their Leaders
Today program. The t-shirt
was printed on organic
cotton and bamboo blend
by their Me to We style
in-house brand and worn
by hundreds of children
involved with the non-for-
proﬁt organization.


This was my ﬁnal
project for my
undergraduate
degree, I studied
how students learn
in rural China. I was
inspired by the work
of Free the Children
and the schools they
build from Canadian
donations. Can design
stretch an international
school build with a
small budget to a
really valuable hub
of a farming village?
Can design shape a
learning experience?


This was my ﬁnal
project for my
undergraduate
degree, I studied how
students learn in rural
China. Can we/should
we build learning
labs for rice paddy
agriculture? Can we
build learning centres
for international
awareness and
furthering creativity?

y coi n
nit

co m m u
he
k
research boo
t
t
a design study exploring rural
Chinese village-schools

Emily Robin 031033335
IRN 800 Final Project


This is a technical drawing
set for a condo design.


1. Allow events to change you
BMD designs are a collaboration of
An incomplete Manifesto for 2. Forget about good.
ideas through a number of mediums
Growth – statements that 3. Process is more important than outcome.
exemplify Bruce Mau’s beliefs, such as identity/branding, print,
4. Love your experiments
motivations and strategies. It 5. Go deep. signage, graphics, exhibitions, research,
also articulates how the BMD 6. Capture accidents.
programming and product design.
studio works. 7. Study. Drift.
Clients come to BMD with ambitions
8. Begin anywhere
that the firm can build on and BMD
9. Everyone is a leader.
10. Harvest ideas. approaches these collaborations not
11. Keep moving. Slow down.
as accounts, but as ongoing projects.
12. Ask stupid questions.
13. Collaborate. Bruce Mau attended OCAD but did not finish,
14. Avoid software. he has honorary degrees and doctorates in
15. Don’t clean your desk. from various academic institutions. His staff are
16. Think wit your mind. Forget technology.
great “thinkers” from all different backgrounds,
17. Make mistakes faster.
all ready to tackle the various scopes of proj-
18. Break it, stretch it, bend it, crush it, crack it, fold it.
ects Bruce Mau Design advertises.
This was an investigative
19. Coffee breaks, cab rides, green rooms.
The Bruce Mau napkin sketch that started the Massive Change

ring
20. Power to the people.
project,

mpa report based on these
rt co
ethos expertise
Bruce Mau Design
repoBruce Mau Design design houses’ websites.
Bruce Mau Design
e
gativ Both companies are
i
vest
SMC ALSOP SMC ALSOP
an in design businesses I
SMC ALSOP SMC Alsop is a leading European
fiercely admire as their
“Healthy irreverence” architectural,master planning,urban design
“…It is about the process and could be unfashionable and and multimedia practice. The Group’s core
love for design and
unpredictable” strategy has been to create an architectural
“…architecture of delight & enjoyment” group with the scale and expertise to access
value of fun is evident in
the most interesting and exciting schemes
“to create an architectural group with the scale and expertise
all of their works.
across a range of sectors and geographical
to access the most interesting and exciting schemes across a locations.
range of sectors and geographical locations.” Alsop studied at the Architectural Association
School of Architecture and set up a practice (Alsop
“The Company is committed to architecture of delight & Lyall) with fellow student John Lyall in Ham-
mersmith in 1981, subsequently renamed Alsop &
and enjoyment, reached through a process that involves
Stormer in 1991. Alsop and Stormer divided into
the building users, the client and the local community.
separate practices in 2000, Alsop forming Alsop
Community involvement is seen as a vital ingredient in the
ide-management Architects.
design process.”
Professor Greg Woods
SMC Alsop’s buildings are known for their bold and often
dramatic incorporation of art.
emily robin
raubyn rothschild
lisa ho
investigativereport.indd 5 3/14/07 10:00:06 PM
investigativereport.indd 2 3/14/07 9:58:42 PM

investigativereport.indd 1 2/1/07 2:10:03 AM


This was a t-shirt
design I created for
the School of Interior
Design Spring T-shirt
contest. I felt it was
important to highlight
that we are a “degree
program” of Interior
Design and that we are
earning our Bachelor,
even if few people
recognize it. A panel of
judges awarded me the
winning design and it
will start production of
it over the next month.


Portfolio - 2008

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