Brand Adoption focuses on connecting brands with consumers through word-of-mouth marketing and guerrilla marketing strategies. They utilize a network of student brand ambassadors, called "ureps", on over 300 college campuses to promote brands through social media campaigns and on-campus events. Brand Adoption tracks interactions with brands on social media to measure the effectiveness of their campaigns in driving word-of-mouth recommendations and sales.

1. Social Media With Legs

2. Our mission is to connect brands with consumers using the most
effective and cutting edge word of mouth marketing practices
available. Brand Adoption focuses on social media marketing and
guerrilla marketing strategies to encourage consumers to adopt
and embrace new products and services.
© 2011, Brand Adoption. All rights reserved. 01/11

3. SERVICES BRAND ADOPTION SERVICE GROUPS
DIGITAL INTERACTIVE
UREP Street Teams
Social Media Campaigns
Product Testing
Viral Applications
Mobile Applications Focus Groups
Ambassador Programs
Surveys and Polls
Viral Campaigns
Online Contests/ Promotions
Community Building
IN-STORE EVENT
Product Sampling Turnkey Program Management
Retail Store Checks Onsite Promotions
Display Building Guerrilla Marketing
Planogram Support Product Sampling Tours
Promotion Execution Trade Show Representation
Retail Distribution Tracking New Store Openings
© 2011 Brand Adoption

4. WOM MARKETING
IS CONNECTING MARKETERS WITH ITS CONSUMERS
Word of Mouth (WOM) marketing is all about people sharing their experience
An April 2009 report by
about your products and services with their network of friends, family and co- Nielsen showed that
workers. This already happens every day in a very normal and personal way. In the
past, it happened in personal conversations or on the family phone. Now, it
90% of potential
happens online using smart phones, laptops and tablet computers. Conversations American customers
and referrals happen less often from face-to-face interactions and more frequently
in the digital world via text and social media sites.
trust word of mouth
from friends and family
Brand Adoption facilitates these conversations online and offline. We focus on cost
effective social media marketing and guerrilla marketing strategies to create
over all other forms of
awareness and move consumers to adopt and embrace new brands and services. advertising.
We drive action - buzz, hype, traffic, advocacy, and sales - for your brand through
our urep Network.
11 Nielsen Report , April 2009
© 2011 Brand Adoption

5. CAMPUS PROGRAMS – BRAND BLITZES – FACE TO FACE MARKETING – BRAND EVANGELISTS – SMALL EVENTS – NICHE MARKETING
IS THE VEHICLE TO COMBINE WOM AND SOCIAL MEDIA FOR MARKETERS
Brand Adoption’s urep program is our viral marketing platform of
brand evangelists on college campuses nationwide. Members of
this influential group opt-in for social media programs to promote
brands online to their expansive social circles. When our ureps
advocate for a brand, branded messages with their comments
transmit among other personal messages on their social media
sites. Because recipients trust referrals from their friends, they are
more likely to relay these high value messages and referrals onto
their own social circles, and so on, creating a viral effect. Our urep
brand advocates are one of the most trusted and effective ways to
market to the 18 to 34 year old demographic.
A recent study by Alloy Marketing found that college students are
spending a whopping 12 hours daily, on average, engaged with
some type of media. Our ureps have expansive databases of
friends that they communicate with on a daily basis. They can
spread the word about your brand with lightning speed.
urep Insider
The urep program can also be run
completely online. By doing so Brand
Adoption produces results that surpass
other social media marketing firms. Our
campaign management applications
enable our urep program to go beyond
the streets and into the virtual world.
Facebook is not a participant or sponsor of BA. Various
trademarks held by their respective owners.

6. IS CREATING A SIGNIFICANT SHIFT IN WOM MARKETING
ureps are recruited from the business schools on over 300 college campuses ureps know WOM and
around the country. To ensure quality recruits and on-going support on each
campus, we have organized a core group of leaders - influential Brand are recruited from
Ambassadors - through our college urep BA Intern Program. Most joining urep
are leaders within the Business School- Marketing, PR, Journalism, or
business schools on
Communication majors. Additional emphasis is directed towards recruiting over 300 college
leadership from clubs, sororities, fraternities, and professional marketing and
entrepreneurial groups on campus. campuses around the
country.
The urep BA Internship Program on each campus helps us identify top talent
looking for hands-on experience and ongoing leadership development
opportunities. Our Interns have large networks of talented friends and contacts Brand Adoption uses
they draw from to provide leadership and manpower to execute our client’s brand
building campaigns. tracking and reporting
Brand Adoption has developed proprietary tracking and reporting tools within
tools within our urep
our urep website portal. ureps capture and record the valuable insights and website portal to
information about interactions taking place with our clients’ brands within our
urep network.
capture insights and
interactions taking
place with brands.
© 2011 Brand Adoption

7. IS CREATING ADVOCACY AND A CUSTOMER CENTRIC MARKETING PLATFORM FOR BRANDS
Whether a client is looking to impact their business in a specific market or urep
nationwide, our urep Network can flex its muscles locally, regionally, and
More Active on U.S. Online
nationally to execute any size marketing campaign. Social Media Population
ureps
On Facebook 41% 100%
We work with our clients to develop campaigns that align with their budgets that
are interactive and more effective than print and broadcast media. Social media On Twitter 11% 43%
campaigns consist of multiple activities. Each activity is structured to increase the On Other (blogs,
9% 18%
participants’ relationship with the client’s brand. Brand advocates love your brand. etc.)
They learn about your brand (or they are already very familiar with it), and they
share their personal recommendation with their friends and peers. Once advocacy More Engaged U.S. Online
is accomplished, your customers become your best sales force. with Brands Population
ureps
Recommend
28% 53%
The average consumer mentions specific brands over 90 times a week in brands regularly
conversations with friends, family & co-workers.12 Are influentials
(conversation 15% 59%
Triggering peer influence We focus on delivering catalysts)
by motivating groups of meaningful results that provide Average coupon
2% 6%
consumers insight or influence action redemption rate
Open
promotional e- 22% 51%
urep initiates online and offline conversations to drive return for brands. mails
Scaling social media reach across Face -to- face, voice -to -voice
Facebook, Twitter, Blogs, and conversations via events and
other digital platforms brand building activities
12 Keller Fay, WOMMA, 2010
© 2011 Brand Adoption

8. ONSITE PROMOTION – GUERRILLA MARKETING – EVENT MANAGEMENT – BRAND TOURS – PRODUCT PLACEMENT - HOSPITALITY
EVENTS
EFFECTIVELY CONNECT AND ENGAGE CONSUMERS
Events create an environment that allows brands to engage
consumers face-to-face. Brand Adoption leverages its national
urep network to offer turnkey programs to promote your brand
at events locally and nationwide serving as Brand Ambassadors
for sampling tours, trade shows, product blitzes, special venues,
PR stunts, and more. Being quick-studies and possessing strong
interpersonal skills, ureps effectively communicate key brand
attributes and benefits to any demographic.

9. CONTACT CONTACT INFORMATION / PHONE NUMBER / EMAIL
SALES CONTACT
Don May
don@brandadoption.com
TEMPE HQ
Brand Adoption
2129 E. Warner Road Suite 101 PRESS CONTACT
Tempe, AZ 85284 Baldo Besich
www.brandadoption.com bbesich@brandadoption.com
Tel. 480.889.3117
info@brandadoption.com
EVENT CONTACT
Alex Munter
amunter@brandadoption.com
Contact us to discuss all the possibilities and start your SUPPORT CONTACT
custom social marketing campaign today.
Support Staff
support@brandadoption.com
© 2011 Brand Adoption

10. B.A. Tempe
2129 E. Warner Rd. Ste 101
Tempe, AZ 85284
info@brandadoption.com
480.889.3117