The Best in Internet Marketing

Prof. Erwin M. Globio -
http://eglobiotraining.com/

Before we start

 I email useful information to colleagues
 I send photos to friends
 I use instant messenger
 I have participated in a poll
 I have submitted a book review on Amazon
 I have submitted a seller feedback on Ebay/Sulit
 I read or contribute to discussion groups
 I contribute personal opinions to websites
 I write my own blog
 I create multimedia content and put it on the
Internet


Internet Population

2, 267, 233, 742 Internet users globally
http://www.internetworldstats.com/ 31 December 2011

1, 016, 799, 076 Internet users in Asia

29, 700, 000 Internet users in the Philippines


1. Reduced Cost
2. Everything is Measurable
3. Brand Engagement
4. Demographic Targeting
5. Real Time Results
6. Easily Refine your Strategy
7. Long Term Exposure
8. Product Information
9. Less Intrusive
10.Hold their Attention


Young consumers more active online
Common features:

1. User-generated content over corporate content
2. Communities
3. Music
4. Keeping in touch


Older consumers are functional

Common features:
1. Information rich
2. News
3. Staying in touch


Consumers ecosystems


Users are more than just users


Kids are growing up with technology

The top five online chores for 8-14 year olds:

38% share pictures & emails with relatives

38% get movie listings

36% invitations & party planning stuff

36% plan vacations/travel

35% get driving directions

14% helped their parents prepare their income tax return

Tween & teen online behavior

Globally, the average young person connected to digital technology has:

94 phone numbers in his or her mobile phone.
78 people on a messenger buddy list &
86 people in his or her social networking community.

Digi-kids are not geeks

59% of 8 to 14 yrs still prefer their TV to their PCs
Only 20% of 14 to 24 yrs globally admitted to being "interested" in technology.
Climate impacts on digital technology.
In countries with a strong outdoor culture, such as Italy, Brazil & Australia, young
people use mobiles for arranging to meet, flirt & take pictures of their friends.

Online activity

70% said the first thing they did after turning on their computer was to check IM.
14-17 girls spend the least time online -- 21 hrs/wk
22-24 males spent the most time online -- 31 hrs/wk
100% of those surveyed said they communicate every time they go online.

Multi-tasking is becoming normal

50% of Filipino Internet users say that for at
least half the amount of time they are online at
home they also have the television on.


Your campaign


Social Media Triangle Offense:

• Launch Blog, Facebook, and Twitter at the same time.

• Name is consistent that can easily be remembered,
rolls off the tongue, and tag-gable when used in a
sentence.

• Blog (Archival Purpose), Facebook (Coffee Talk), Twitter
(Grapevine Conversations) and Google (Yellow Pages or
Index)

• The key is that Concept is Social and Viral.

What is it exactly? Publishing Free Content with Ads
Blogging and Content Sharing Sites

How do you earn? You earn from Ads
Adsense, Blog Network Ads like
Nuffnang, Direct
Advertisers and Paid Advertorials

What are the keys to success? Increase Pages = Increase Income
Publish Unique Content Forever

Power Tip: Searchers Click, Readers Read
CPC if high searchers, CPM if high
readers

How to get started? Finding a Passion to write about
You have the knowledge or have the
access
to the ins and outs of that niche.

Integrity Trading:

• Blogging COI, Entitlement, and Disclosures

• Social Proof: Followers, Readers, Twitter
Testimonials

• Perception Battle. Don’t do things that
people will perceive you otherwise.

• Video Marketing will rise because
You can’t fake it.

Objective What is it?
Provides free traffic On Page Optimization
Provides highly targeted Off Page Optimization
traffic
Website working 24/7 Link Building
Local and Natural Search Becoming an authority
Results
Keywords
Content
Try to increase your search Don’t be tempted to take
engine footprint at all times shortcuts with SEO. White Hat is
the way forward

True e-Commerce Platforms:

• Online Stores with payment and logistics

• Entertainment Shopping - Bidding Sites

• Daily Deal Sites

• Information Marketing - Webinars, eBooks

• Membership Sites

• Video Marketing the next frontier.

The Law of Equal Value
Contribution:

In order for a relationship to
work in the long term, both
people must contribute roughly
equal amounts of value
(social, sexual and material)
to the other person's life.

Prediction Age:

• Predicting Trends and making bold predictions

• Being “in touch” with what’s happening in real
time

• Predictive Content based on Stages in Life

• Networking and Masterminding with different
industries and best practices

• Essential Skill: Thinking!

What happens with a 50% Broadband Internet
Penetration rate in Manila?:

• New skills sets are needed

• Opportunity to catch the next wave of internet
business models?

• You have to be present on the internet today!


Objective What is it?
Increase Sales Very targeted
Increased Traffic Can be sales driven
Increased Awareness Newsletter based
Communicate with clients All companies can and should
be doing it
High Return on Investments
Access to Analytics
You should be collecting
customer and prospect email
details


E-mail Marketing Tips

•Think about the times that you send

•Test your campaigns

•Look after your data

•Analyze your campaigns

•Use software to make all of the above easier

The Best in Internet Marketing

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

Similaire à The Best in Internet Marketing

Similaire à The Best in Internet Marketing (20)

Plus de Prof. Erwin Globio

Plus de Prof. Erwin Globio (20)

Dernier

Dernier (20)

The Best in Internet Marketing