Emerging communication opportunities for natural resource professionals
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A presentation delivered online through the Forest Guild on January 10, 2012.
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Emerging communication opportunities for natural resource professionals
- 1. EMERGING COMMUNICATION OPPORTUNITIES FOR NATURAL RESOURCES PROFESSIONALS Eli Sagor @MyMNwoods, esagor@umn.edu 1 ©2011 Regents of the University of Minnesota. All rights reserved.
- 2. ABOUT THIS SESSION …define and deconstruct some emerging communication tools to help you decide which should be part of your toolkit and why. 2 ©2011 Regents of the University of Minnesota. All rights reserved.
- 3. OVERWHELMING Flickr: Birgerking(source)
- 4. WORKSHOPS 4 ©2011 Regents of the University of Minnesota. All rights reserved.
- 5. WORKSHOPS John Peterson photo 5 ©2011 Regents of the University of Minnesota. All rights reserved.
- 6. NOW… Flickr: Morbuto(source) 6 ©2011 Regents of the University of Minnesota. All rights reserved.
- 7. 7
- 8. 8
- 9. NEW WAYS OF WORKING What can you do now that you couldn’t before? 9 ©2011 Regents of the University of Minnesota. All rights reserved.
- 10. CURATION: GATHERING, EDITING, AND SHARING QUALITY NEWS
- 11. TELL ME WHEN [MY TOPIC] IS IN THE NEWS Alerts 11 ©2011 Regents of the University of Minnesota. All rights reserved.
- 12. GOOGLE ALERTS Custom alerts based on your keywords Email or RSS http://www.google.com/alerts 12 ©2011 Regents of the University of Minnesota. All rights reserved.
- 13. GOOGLE ALERTS 13 ©2011 Regents of the University of Minnesota. All rights reserved.
- 14. QUICKLY SHARE QUALITY NEWS WITH YOUR NETWORK When you see quality news, you want to share it with your network. 14 ©2011 Regents of the University of Minnesota. All rights reserved.
- 15. SOCIAL MEDIA 1. Quick sharing from browser to Twitter, Facebook, etc via applications 2. Live and scheduled tweets about core content, events, news, etc. 15 ©2011 Regents of the University of Minnesota. All rights reserved.
- 16. SOCIAL MEDIA http://twitter.com/MyMNwoods http://z.umn.edu/MMWfb 16 ©2011 Regents of the University of Minnesota. All rights reserved.
- 17. SOCIAL MEDIA: WORKFLOW Google alerts deliver news RSS reader (or email) + Hootsuite or Tweetdeck Set it and forget it. 17 ©2011 Regents of the University of Minnesota. All rights reserved.
- 18. SHARING VIA SOCIAL MEDIA 18 ©2011 Regents of the University of Minnesota. All rights reserved.
- 19. SHARING VIA SOCIAL MEDIA 19 ©2011 Regents of the University of Minnesota. All rights reserved.
- 20. SHARING VIA HOOTSUITE 20 ©2011 Regents of the University of Minnesota. All rights reserved.
- 21. SET IT AND FORGET IT 21 ©2011 Regents of the University of Minnesota. All rights reserved.
- 22. ALERTS AND SHARING: ROI Investment: 1-3 hrs/wk (variable) spent scheduling, responding, posting Return: More accessible to next generation? Handy, versatile tool. Good way to build community. Net: Slightly positive and growing (more later). 22 ©2011 Regents of the University of Minnesota. All rights reserved.
- 23. HIT ‘EM WHERE THEY AIN’T?
- 24. PUT YOUR CONTENT WHERE PEOPLE ARE LOOKING
- 25. PUT YOUR CONTENT WHERE PEOPLE ARE LOOKING “Headlines” widgets or Specialized / DIY 25 ©2011 Regents of the University of Minnesota. All rights reserved.
- 26. HANG IT ON LOTS OF WALLS Creative Commons licensed Flickr photo byC.K. Hartman 26 ©2011 Regents of the University of Minnesota. All rights reserved.
- 27. OAK WILT “WIDGET” Embeddable anywhere Automatically updates Links to our oak wilt page 27 ©2011 Regents of the University of Minnesota. All rights reserved.
- 28. MAKING CONTENT DISCOVERABLE 28 ©2011 Regents of the University of Minnesota. All rights reserved.
- 29. DISCOVERABLE: OAK WILT WIDGET ON DNR 29 ©2011 Regents of the University of Minnesota. All rights reserved.
- 30. OAK WILT WIDGET: ROI Investment: A bit of stress Return: The widget accounts for 61% of all views of the oak wilt status page. Of these viewers,45% go on to view other content Consolidates oak wilt info, helps partners Net: Slam-dunk 30 ©2011 Regents of the University of Minnesota. All rights reserved.
- 31. GOOGLE CALENDAR, RSS FEEDS Encourage others to display your content 31 ©2011 Regents of the University of Minnesota. All rights reserved.
- 32. MMW HOMEPAGE
- 34. FEEDS: ROI Investment: Almost none after setup. Return: Not sure, but our partners like it, and it makes our content more discoverable Net: Slam-dunk 34 ©2011 Regents of the University of Minnesota. All rights reserved.
- 35. TARGETED MASS EMAIL Willie Keeler on a 1909-1911 American Tobacco Company baseball card (public domain, source)
- 36. TARGETED MASS EMAIL More landowners use email than social media Awareness Adding value to other offerings: Field days, other events 36 ©2011 Regents of the University of Minnesota. All rights reserved.
- 37. MONTHLY EMAIL UPDATE 37 ©2011 Regents of the University of Minnesota. All rights reserved.
- 38. 38
- 39. EMAIL UPDATE: ROI Investment: $22 and 6-12 hrs/mo Return: Huge increase in site traffic. Increases awareness of upcoming events, content. Pushes us to keep good content coming. Net: Slam-dunk 39 ©2011 Regents of the University of Minnesota. All rights reserved.
- 40. GET MORE VALUE FROM CORE WORK
- 41. GET MORE VALUE FROM CORE WORK 41 ©2011 Regents of the University of Minnesota. All rights reserved.
- 42. FLICKR Add comments, descriptions, etc. Example: http://flic.kr/p/36yVQP Smartphone: Immediate upload Desktop: FlickrUploadr 42 ©2011 Regents of the University of Minnesota. All rights reserved.
- 43. YOUTUBE Quick videos of real-world, practical situations Examples: 1. Video shot with my phone: http://youtu.be/TzDl3eq_pu8 2. Landowner story (Flip Video cam) http://youtu.be/WsU0GdKkKHs 43 ©2011 Regents of the University of Minnesota. All rights reserved.
- 44. THE BIG PICTURE Incremental changes: One step at a time Focus on adding value to other offerings 44 ©2011 Regents of the University of Minnesota. All rights reserved.
- 45. WORKSHOPS Peter Smallidge, Cornell Cooperative Extension 45 ©2011 Regents of the University of Minnesota. All rights reserved.
- 46. HAVE A SOCIAL MEDIA BUDDY Learn together. Nobody knows everything, there are no dumb questions. 46 ©2011 Regents of the University of Minnesota. All rights reserved.
- 47. KNOW HOW TO TURN IT OFF People get that you don’t work 24/7. These are your tools—you own them, they don’t own you. 47 ©2011 Regents of the University of Minnesota. All rights reserved.
- 48. HAVE FUN, LEARN AS YOU GO Flickr: Jesseklein(source) 48 ©2011 Regents of the University of Minnesota. All rights reserved.
- 49. MMW POSTER http://z.umn.edu/FGw ebinar Eli Sagor esagor@umn.edu 49 ©2011 Regents of the University of Minnesota. All rights reserved.
Notes de l'éditeur
- Increasing expectations and declining resources leave us with our hands full at times. We need to help learners squeeze every ounce of value out of the work we put in.
- More people are online every year. We need to be there when they go looking.
- Social media: Hitting ‘em where they ain’t?