2. # 32 Curation Marketing
Content Curation: What is it?
Consider it the art of compiling and presenting
content that revolves around a specific subject
aka
The aggregation of internet information
3. # 32 Curation Marketing
Why Curation Marketing?
“Content marketing can generate more leads,
generate better leads, and keep customers sharing
your message,” said Joe Pulizzi, Founder of
the Content Marketing Institute, in an interview
with Demand Gen Report. “Content curation should
be part of every content marketing strategy. There is
no need to create all the content ourselves.”
4. # 32 Curation Marketing
Why Curation Marketing?
-It’s easier!
It’s nearly impossible to create all
your own original content
5. # 32 Curation Marketing
Why Curation Marketing?
-It’s easier!
-It provides great value to your
audience. Both you and your audience
will benefit from a buffet of content sources.
6. # 32 Curation Marketing
Why Curation Marketing?
-It’s easier!
-It provides great value to your
audience.
-It gets you engaged!
7. # 32 Curation Marketing
Okay, now that we know what curation is and
why it’s important, how do you get started?
8. # 32 Curation Marketing
How do you do it?
-Monitor the web for your
keywords
-Be a researcher and reader
-“Curate” the best stuff for your
audience
9. # 32 Curation Marketing
The Dos and Don’ts of
Curation Marketing
10. # 32 Curation Marketing
Do!
Do comment on the content, don’t
just copy and paste the whole article
Do give attribution to the original
author/ source
11. # 32 Curation Marketing
Don’t!
Don’t set up tools to do it for you,
unless it’s a “C” site for link building
purposes
Don’t be overly promotional
12. # 32 Curation Marketing
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