Playing the recession - tips for advertisers and the Millennials that work there
1. The business of Online Marketing:
What you need to know NOW!
Ed Schipul
eschipul@schipul.com
www.schipul.com // www.brandtobedetermined.com
2. What we’ll talk about...
•Playing the recession
•Middle Management is
Clueless about Social Media
•Personal Branding
http://flickr.com/photos/eschipul/2985119274
6. Playing the recession
What does work now?
• Pay-Per-Click - works but volume is down
- http://adwords.google.com
- http://searchmarketing.yahoo.com
• Ad networks - psychographic targeting
- Adbrite - www.adbrite.com
- Federated Media - www.federatedmedia.net
• Facebook advertising - too good to be true
- www.facebook.com/ads
7. Playing the recession
Social Media and Real World interaction
• Social Media Marketing
- Online Public Relations
- New WOMM (brand evangelists)
• Physical events - face-to-face time
www.flickr.com/photos/eschipul/2561315154/
www.carolinecollective.cc
13. Actionable steps
What can I do?
• Build your personal brand
• Participate in Social Networks
• Stay close to billable work
• Be humble (arrogant people suck)
14. Actionable steps
What can my agency do?
• Relationships - build and maintain
• Recurring revenue
• Retrain, retool and recruit
• Get rid of dead weight NOW
• Charge for creative
15. Thanks for being here!
Ed Schipul
Blog: www.brandtobedetermined.com
Flickr: www.flickr.com/photos/eschipul
Twitter: www.twitter.com/eschipul
Slideshare: www.slideshare.net/eschipul
http://www.flickr.com/photos/deneyterrio/2095590563/