PRSA Georgia Personal Brand Era talk by Ed Schipul

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Ed Schipul

PRSA Georgia Personal Brand Era talk by Ed Schipul. Thursday May 6, 2010

Business

Information Overload

source: “Living Systems”

Asynchronous
Faulty, Redundant
Communication
(like old people)
(it’s evolution baby!)

Meet Hannagan

Photos thanks to: www.time.com

“The Hannagan Method”

www.ﬂickr.com/photos/bratha/3212438828
http://www.lasvegassun.com/history/video/

Roosters +
Explosions

www.ﬂickr.com/photos/abcdz2000/4443413327

More than just a person

Hi, I’m happykatie

The Big Idea:

www.ﬂickr.com/photos/joshuacraig/3075437046

Personal Brands are Proﬁtable for Your Business

27 on Twitter
14,065 followers

27 on Facebook
12,446 friends

Grow your footprint + impact

3,635 page views / 6 months from employee site referrals

$1 / click PPC advertising

$7270 / year FREE online advertising

www.dstagg.com www.schipul.com

A tangible Win-Win

The ROI of Social Media

Gary Vaynerchuk found:

$15,000 in direct mail = 200 new
customers

$7,500 Billboard = 300 new
customers

$0 twitter = 1,800 new customers

http://socialnomics.net/2009/11/12/social-media-roi-examples-video/
http://www.flickr.com/photos/29970359@N07/3373700426/

What makes a Story?
1. Message 4. Plot

So my point is...

2. Conﬂict 3. Characters

Recruit internally for Personal Brands
www.schipul.com/personalbrands

Big Idea:
Twitter/Facebook
+ Personal Brands
+ PR Strategy
= Increased Proﬁts
www.ﬂickr.com/photos/lord-jim/3571566833

Create Social Objects

tip of the hat to @gapingvoid on twitter!

www.flickr.com/photos/pilax/38289753
www.flickr.com/photos/pilax/38289753

Maximize connections, create beautiful archives to share
www.facebook.com

Video is a big, big, big deal - NO EXCUSES
www.apple.com/ipad // www.theﬂip.com

Twitter keeps everyone in the know

Ben Gillin
www.twetches.com

Strategy Above All

www.flickr.com/photos/pilax/38289753

1. Research
2. Strategic Planning
3. Implementation
4. Evaluation

1. Research

www.ﬂickr.com/photos/lord-jim/3575271834

Are you a good listener?
www.technorati.com
Email updates for your company
name and keywords

www.google.com/alerts
Email updates for your company
name and keywords

http://search.twitter.com
Search Twitter for what’s being
said about you

http://alerts.yahoo.com
Yahoo! alerts you of any occurrences
of deﬁned terms and names

IceRocket: www.icerocket.com

Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com

2. Strategic Planning

www.ﬂickr.com/photos/lord-jim/3571575685

3. Implementation

www.ﬂickr.com/photos/lord-jim/3574474673

Nope, not new at all...
www.ﬂickr.com/photos/16462767@N00/3230283861

4. Evaluation

www.ﬂickr.com/photos/lord-jim/3574452593

Analytics tools exist
www.google.com/analytics + www.scoutlabs.com

But YOU analyze what really matters to you

Big Idea Review
1.Human/Asynch = Better
2.Personal Brands are Proﬁtable
3.Create Social Objects
4.TELL them how to talk about YOU

www.ﬂickr.com/photos/ladymixy-uk/3649349353

Ed Schipul
Email: eschipul@schipul.com
Blog: www.eschipul.com
Flickr: www.ﬂickr.com/eschipul
Twitter: www.twitter.com/eschipul
Slideshare: www.slideshare.net/eschipul

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PRSA Georgia Personal Brand Era talk by Ed Schipul

1. www.ﬂickr.com/photos/saturnism/517439237 Welcome to the Personal Brand Era Making connections and impact through individual brands Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com

2. Information Overload source: “Living Systems”

3. Asynchronous Faulty, Redundant Communication (like old people) (it’s evolution baby!)

4. Meet Hannagan Photos thanks to: www.time.com

5. “The Hannagan Method” www.ﬂickr.com/photos/bratha/3212438828 http://www.lasvegassun.com/history/video/

6. Roosters + Explosions www.ﬂickr.com/photos/abcdz2000/4443413327

7. Let’s talk about... ★ The Personal Brand Era ★ Social Objects ★ Strategy above all Find this presentation: www.ﬂickr.com/photos/mattcameasarat/3842296392 www.slideshare.net/eschipul

8. Welcome to the Personal Brand Era www.flickr.com/photos/pilax/38289753

9. More than just a person Hi, I’m happykatie

10. The Big Idea: www.ﬂickr.com/photos/joshuacraig/3075437046 Personal Brands are Proﬁtable for Your Business

11. 27 on Twitter 14,065 followers 27 on Facebook 12,446 friends Grow your footprint + impact

12. 3,635 page views / 6 months from employee site referrals $1 / click PPC advertising $7270 / year FREE online advertising www.dstagg.com www.schipul.com A tangible Win-Win

13. The ROI of Social Media Gary Vaynerchuk found: $15,000 in direct mail = 200 new customers $7,500 Billboard = 300 new customers $0 twitter = 1,800 new customers http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ http://www.flickr.com/photos/29970359@N07/3373700426/

14. Elements of The Personal Brand Era 1. Story 2. Creation 3. Curation 4. Distribution 5. Monitoring 6. Terms of Service Read more: http://bit.ly/pb-era

15. What makes a Story? 1. Message 4. Plot So my point is... 2. Conﬂict 3. Characters

16. Let’s talk about YOU Tell people how to talk about you. (or they won’t) 1. 2. Brand naming 3. SHORT! www.ﬂickr.com/photos/51035655711@N01/23278242/

17. Businesses can help Personal Brands

18. Recruit internally for Personal Brands www.schipul.com/personalbrands

19. Big Idea: Twitter/Facebook + Personal Brands + PR Strategy = Increased Proﬁts www.ﬂickr.com/photos/lord-jim/3571566833

20. Create Social Objects tip of the hat to @gapingvoid on twitter! www.flickr.com/photos/pilax/38289753 www.flickr.com/photos/pilax/38289753

21. Maximize connections, create beautiful archives to share www.facebook.com

22. Video is a big, big, big deal - NO EXCUSES www.apple.com/ipad // www.theﬂip.com

23. Twitter keeps everyone in the know Ben Gillin www.twetches.com

24. Strategy Above All www.flickr.com/photos/pilax/38289753

25. 1. Research 2. Strategic Planning 3. Implementation 4. Evaluation

26. 1. Research www.ﬂickr.com/photos/lord-jim/3575271834

27. Are you a good listener? www.technorati.com Email updates for your company name and keywords www.google.com/alerts Email updates for your company name and keywords http://search.twitter.com Search Twitter for what’s being said about you http://alerts.yahoo.com Yahoo! alerts you of any occurrences of deﬁned terms and names

28. IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com

29. 2. Strategic Planning www.ﬂickr.com/photos/lord-jim/3571575685

30. “What’s your Brand? If you can’t answer that question about your own Brand in 2 or 3 words, your Brands in trouble.” ~ Al Ries

31. 3. Implementation www.ﬂickr.com/photos/lord-jim/3574474673

32. This isn’t new...

33. Nope, not new at all... www.ﬂickr.com/photos/16462767@N00/3230283861

34. 4. Evaluation www.ﬂickr.com/photos/lord-jim/3574452593

35. The Brand Development Cycle

36. Analytics tools exist www.google.com/analytics + www.scoutlabs.com

37. But YOU analyze what really matters to you

38. Big Idea Review 1.Human/Asynch = Better 2.Personal Brands are Proﬁtable 3.Create Social Objects 4.TELL them how to talk about YOU www.ﬂickr.com/photos/ladymixy-uk/3649349353

39. A quick review... • Facilitate Personal Brands • Create Social Objects • Think & Execute Strategy You are your own Brand, make it work for you Find this presentation: www.slideshare.net/eschipul

40. Ed Schipul Email: eschipul@schipul.com Blog: www.eschipul.com Flickr: www.ﬂickr.com/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul

Notes de l'éditeur

http://www.flickr.com/photos/bump/3980940376/sizes/l/
http://www.flickr.com/photos/bump/3980940376/sizes/l/
http://www.flickr.com/photos/19251296@N00/2254667375/ http://www.flickr.com/photos/32323502@N00/3535655870/ http://www.flickr.com/photos/84104729@N00/146816707/
Generally discuss the 6 elements - but review the 2 italicized = Story and Monitoring
Generally discuss the 6 elements - but review the 2 italicized = Story and Monitoring
http://www.flickr.com/photos/66995057@N00/3913262398/ http://www.flickr.com/photos/34606192@N00/288022773/ http://www.flickr.com/photos/41174852@N00/3530816978/ http://www.flickr.com/photos/88448902@N00/448512720/

PRSA Georgia Personal Brand Era talk by Ed Schipul

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PRSA Georgia Personal Brand Era talk by Ed Schipul

Notes de l'éditeur