Unitarian Universalists Social Media for Youth
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A presentation to a youth retreat as a favor to a friend. We talked a LOT about leadership, personal branding, generational differences and how all of that relates to facebook and other social media sites.
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Unitarian Universalists Social Media for Youth
- 1. Ed Schipul Schipul - The Web Marketing Company www.schipul.com YOU are changing the world One pixel, post + profile at a time www.flickr.com/photos/a-mon/2533217237
- 2. “So shall we come to look at the world with new eyes... What is truth? What is good? Build, therefore, your own world.” - Emerson, Nature
- 3. Life used to be easier. www.flickr.com/photos/pinksherbet/3457313954
- 4. Things are different now
- 5. ...and you get to deal with it...
- 6. Te ? x We carry...
- 8. www.flickr.com/photos/trilogicom/4033784093 A whole new world
- 9. Let’s talk about... • Motivations of People • The new Celebrity • Personal Brand Era www.flickr.com/photos/luc_viatour/1264349089
- 10. The Pursuit of: Happiness or Meaning
- 11. Whales are really cool www.flickr.com/photos/hermida/1172559258
- 13. 3 Motivations of Humans www.flickr.com/photos/60533638@N00/2279220049/ www.flickr.com/photos/21314760@N00/935756569/
- 14. Why do you do what you do? Social Material Ideological www.flickr.com/photos/barackobamadotcom/3008253269/in/set-72157608716313371/ www.flickr.com/photos/14816925@N00/19845761/
- 15. Hey, I’m famous. www.flickr.com/photos/16339684@N00/2432540066/ www.flickr.com/photos/l_s_g/3676036822 www.flickr.com/photos/l_s_g/3707261673
- 16. Who are these idiots?
- 17. CELEBRITY
- 18. The Web as an Identity + Status tool I’m Mandy... I like punk rock boys, Cherry Coke, # of Friends Converse sneakers, drawing, bacon + laugh a lot with friends but don’t talk much in class. # of Top Friends Ratings Comments Avatars Views http://www.flickr.com/photos/27599241@N03/3284293549/ Photos
- 19. “Fred” 428,519,032 Channel Views
- 20. So where is your new public space?
- 21. The playground has moved
- 22. But where are the leaders? Lord of the Flies (now!) Tribal council (before) www.flickr.com/photos/garry61/3657189612
- 23. Adults don’t get it (no surprise)
- 24. Sexting 20% of Teens have sent nude or semi nude pictures of themselves 39% of Teens have sent sexually explicit messages http://www.flickr.com/photos/dklimke/4154228628/
- 25. “When you pressure me for nude pics, I throw up in my mouth a little.”
- 26. Welcome to the Personal Brand Era
- 27. YOU tell YOUR story
- 28. What is a Personal Brand? Hi, I’m happykatie
- 29. Elements of The Personal Brand Era 1. Story 2. Creation 3. Curation 4. Distribution 5. Monitoring 6. Terms of Service
- 30. What makes a Story? 1. Message 4. Plot So my point is... 2. Conflict 3. Characters
- 31. What is your message?
- 32. Who are your Characters?
- 33. Whatever you do, Make it count
- 34. Brand vs. Reputation Jenny www.thebloggess.com Photo thanks to Chookooloonks
- 35. Brand development on the Web Intended Impression Measure Effect Modify
- 36. Tools to monitor your Brand www.flickr.com/photos/limonada/543042006
- 37. ALERT ALERT ALERT!!!! www.technorati.com www.google.com/alerts http://alerts.yahoo.com
- 38. Track the buzz on the Web www.icerocket.com www.socialmention.com www.blogpulse.com www.trendpedia.com
- 39. Your homework 1. Craft your story 2. Monitor your reputation 3. Grow your leaders 4. Make it count 5. Change the world www.flickr.com/photos/60329741@N00/2238851942/
- 40. You are your brand. You own the Web. Make the future yours.
- 41. Ed Schipul // CEO Schipul - The Web Marketing Company eschipul@schipul.com (281) 497.6567, ext. 519 Personal Brand page: www.schipul.com/eschipul Blog: www.eschipul.com Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul
Notes de l'éditeur
- Simpler time. 3rd Place. Designed to throw kids. Authority steps in. Spanking
- Yet Humans haven’t changed. TECHNOLOGY CHANGED.
- Generational conflict -- boomers /
- Identity / status / negotiate public life
- pseudo-privacy
- Playing on the playground means more contextual clues to define a situation -- from the environment
- No tribal council. No elder leaders. Rules made by capitalists, not culture. You are on your own. Civil Society - Govern Conflict. Impose Rules. Prevent People from Harming One Another.
- Parents and Schools have over reacted. You won’t report. What do you do?
- Leadership - one of YOU create a page on FB for the best sexting request comebacks!
- What is a brand? Positioning?
- Generally discuss the 6 elements - but review the 2 italicized = Story and Monitoring
- http://www.flickr.com/photos/24256911@N00/19725263/ http://www.flickr.com/photos/82779205@N00/3208376835/ http://www.flickr.com/photos/30498822@N08/3233176448/
- http://www.flickr.com/photos/24256911@N00/19725263/ http://www.flickr.com/photos/82779205@N00/3208376835/ http://www.flickr.com/photos/30498822@N08/3233176448/
- http://www.flickr.com/photos/24256911@N00/19725263/ http://www.flickr.com/photos/82779205@N00/3208376835/ http://www.flickr.com/photos/30498822@N08/3233176448/
- Not the same thing, but often connected. Both should be treated with care.