Short presentation of my colombia ebook travel proyect I did in

1. Colombia travel ebook
A content Management project for the travel industry
Date 12.01.2013
Saturday, January 12, 13

2. Colombia Travel Ebook
✤ What? - Create a 20 page ebook about colombia travel
✤ How? - To save time and money we used existing blog articles which had a
great response from our community and would be relevant for the ebook
to use. I used (ibooks author and unbounce)
✤ Why? - To be consistent in our content strategy (post -> articles -> ebook),
Providing a handout with useful information people want to download
and use.
✤ Result!
Start of the Campaign May 2012
Saturday, January 12, 13

3. Saturday, January 12, 13

4. ✤ Although the page hasn’t been shared over the internet we
achieved a decent result of over 350 Downloads in 1
month. For a niche provider its a great result!
✤ The page itself performed very well with a conversion rate
of 40%
Saturday, January 12, 13