2012 AGM Presentation By Syed Nazir Razik as VP Communications of PMI Chennai Chapter 6 Point plan to improve communication with the chapter community

1. Communication
Period - Aug 2011 – Aug 2012
Syed Nazir Razik
Aug 18, 2012

2. Agenda
Challenges
Implemented a 6 Point Plan for Communication
Effect of this Plan
Our Road Map for the coming year
Presentation Title, Arial 10.5pt Regular, White

3. Challenges
• Using Gmail accounts for member communications was a nightmare
• Due to regular monthly events community strength was doubling
• All member analytics and behavior insights were limited to chapter
officers experience
• Shifting Venues for Monthly Knowledge Sharing Sessions
• Lack of online community interaction tools to record community
interaction (except mails)

4. 6 Point plan
Regularize and Streamline member communication
using industry best practices and tools
Lock to a single venue for holding monthly knowledge
sharing sessions consistently
Increase the Chapter’s online foot print with social
media presence to facilitate user engagement
Improve quality of communication and reach with
Speaker videos introducing session topics
Power an excellent analytics that can facilitate better
decision support
Build an archive of speaker presentations that
culminates as a baseline for Knowledge Management

5. Effect – Analytics on Chapter Communication

6. Improved Online - User engagement
{ Facebook – 356 Users }

7. Subject matter Expert Discussions on
LinkedIn
Group Facts :
•0 - 429 in less than 2 yrs
•52 % of community is senior
level professionals
•75% of the community based
out of chennai
•49% of community in IT field
“Be where your customers are, for
them to put you into their
consideration set”

8. Road Map… Aim to create the “WoW”
experience
1. An all inclusive Chapter website integrating all
elements into one location
2. Create a platform for “furthering opportunities”
for the community members
3. Build a Youtube video repository that archives
all KSS for users
4. Exploring Live streaming options for
forthcoming sessions Follow us on Twitter:
5. QR Codes and RFID’s to enable better @pmichennai
networking at our sessions #pmnc12
6. Open to conduct corporate outreach focused on #pmiccagm12
evangelizing “PMI National Conference 2012 ”
and “PMP & Beyond”