Fundamental Quality of Website – Top 20+ Elements of A Good Website

Presentation: Earmark E Services Pvt. Ltd. www.eservices-india.com

Presentation: Earmark E Services Pvt. Ltd.
Domain Name Should be
sweet, simple, memorable, represent your brand, less
hyphens, and keywords as also now days search
engines not like keywords stuff domains !
Domain Name

Placement of content, with nice font, line spacing
size, use of CSS, content with precise word
count, without stuff, showing quality for user etc. are
the sign of Good content.
Content

A picture is worth a thousand words..so in website we
should care about image, image format as
JPG, PNG, GIF and use wisely when ever require which
format. E.g: In Logo .Png work well, for animated
things use GIF, and other big resolution JGP best option
!
Images

Links are the essential part of any websites, link to
important pages, link to relevant content, internal links
as well pointing links to relevant external reference
makes a website good in link perspective !
Links

Navigation one of the most required element of
website, it provide accessibility to user to navigate
within pages of website, also for search crawlers
navigation improves crawling process. Should be
clear, CSS link based avoid flash and scripts.
Navigation

Breadcrumbs give a path to user and also define the
site depth architecture, folder level and guide to user
how to navigate quickly! E.g: Home>>
Category>>Products I
Breadcrumb

Page load time also one of the important parameter of
Website, so while web site also check for page speed
and optimize it for best performance! It also helps in
SEO.
Page Speed

Favicon.ico file gives a branding touch to website, on
browser you may easily observe the icon inside your
address bar, so create it similar to your brand icon or
logo !
Favicon

Call to action one of important stuff, if you really
looking for outcome from your website, call of action
provide complete actionable steps to users to
complete a conversion…
Call of Action

Redirection in a website play important
role, redirecting to preferred version of URL, Proper
use of 301, 302, 404, not found content, old deleted
page & solve various problems which also helps in
search engine crawlers to crawl exact version of
website !
Redirections

The custom error page of website should be optimize
properly, mean attractive design, back to home page
link, or search box to find out desire page. A contact us
link, email, call of action number helps visitor to move
to right place!
Custom Error Page

You should fulfill your Meta data in your every web
page, page with Untitled Title, blank description
doesn’t make sense so you need to build them!
Naturally your search engine performance and visibility
uplifted!
Meta Data

If your website have long scrolling pages or you used
infinite scrolling on page, then you should use GO TO
TOP button! It move user to top, we recommend use
smooth scrolling Jquery to sudden move to top, it
provide smooth scrolling in pages.
Back To Top

We now live in mobile age, more than its multi device
world! Turn your website as Responsive which well
behave with media query and display accordingly on
every platform, every screen! This technology is need
of today!
Media Query

Social media connections represent your brand and
your website should be well connected with social
media profile, people follow them using your links. It
improves your business, online reputation and
visibility. So don’t forget to use social media
components on website.
Social

Authorship of content introduced by Google... You
should connect this feature to your website. Your
content got verified by g+ profile. People come to
know who is author of this content! It shown in search
result by Google! It improves your website credibility…
Authorship

Website Validation one of the vital part of website
making.. The code of webpage must be validated on
W3C compliances. W3C provide CSS and HTML
validation tool, through which we can check the
validation and error of our website.
Validation

In website we should review our source
code, sometime non-use CSS, inline style, non use JS
code, white space in code, so many commented tags
degrade performance of website.
Junk Code & WS

Sitemap – A route map for visitors, every website
should create a sitemap. Basically sitemap have two
types one for user and one for search engine, create
static and xml sitemap for your website.
Sitemap

Branding Logo – itself a trademark material for
brands, be unique, be simple, be thematic and build a
nice memorable icon for own brand! People keep
remember you, or just search in mind ohh this goes to
this brand! Put Impact on your user with website Logo!
Brand & Logo

Heading Tags – Top visible area of website, put impact
on user, so keep precise message, other heading tag
also put accessibility in content. Content with heading
is loved by search engines.
Headings

For large websites search box functionality gives
accessibility to user to explore deep inner
pages, products. So search box one of the essential
things we should use for websites. For static site
Google Custom Search (CSE) also be a good option!
Search Box

Business address on website create trust, also people
connect with you locally using you business location.
For Trust, faithfulness must use website address on
contact us and other places of website. It also helps in
geo location based search visibility of website.
Business Address

URL Structure of website generates clear distinct view
about pages of website. Page1.html or product119.php
doesn’t make sense, so URL structure should be
correct with URL renaming and URL rewriting feature.
URL Structure

If you have Contact-us or any lead capture form in
website, you should prevent it from auto fill from
spammers and robots which send automated
message, you should introduce captcha to stop spam
submissions …
Captcha

Get In
Touch
with us
For
Quality
Web Site
Design !

www.eservices-india.com/blogs/
info@eservices-india.com
Follow Us on @eservicesindia
Sujit Kumar Lucky: Contributor On this Presentation – Social
Media and Search Marketing Enthusiasts, A Tech geeks Works
@eservicesindia having passion for digital marketing and
Blogging !
@sujit_kr_lucky Sujit.kumar.lucky
** Call Us For Any Service Enquiry and Support - +91 9911 054 051

Fundamental Quality of Website – Top 20+ Elements of A Good Website

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Fundamental Quality of Website – Top 20+ Elements of A Good Website