ADHD+ (ADHD Plus) is an Interactive, Informative and Diagnostic Assistant System for Attention Deficit / Hyper activity Disorder through several platforms.

1. ADHD+
Interactive, Informative and Diagnostic Assistant System
for Attention Deficit / Hyper activity Disorder
Ladan Jalali ( Occupational Therapist, M.Sc. Bio-Informatics - Biomedical Engineering )
Esfandiar Khaleghi ( M.Eng. Biomedical Engineering,
Student of Bioengineering and Bio-design Innovation )
FOUNDER
CO-FOUNDER
ADHD+
Distribu,on
Strategy

2. WHAT !
IS ADHD?
Attention Deficit
Hyperactivity Disorder (ADHD)
is a condition that becomes apparent in some children in the preschool
and early school years. It is hard for these children to control their behavior
and/or pay attention. It is estimated that between 3 and 5 percent of
children have ADHD, or approximately 2 million children in the United
States. This means that in a classroom of 25 to 30 children, it is likely that
at least one will have ADHD.

3. WHAT !
IS ADHD+?
Interactive, Informative
Diagnostic Assistant System
ADHD+ is an Interactive, Informative and Diagnostic Assistant System for
Attention Deficit / Hyper activity Disorder through several platforms.
Cross-Platform: Android, iOs, HTML5 Web
http://www.ADHD.ir

4. OUR
CUSTOMERS
THE PSYCHOLOGISTS.
We categorized our customers in two different segments.
§ The Patients. (Kids with ADHD symptoms, seen by their teachers or
parents.)
§ The Parents.
§ The Teachers at schools.
§ The Medical authorities. (Psychologists and ADHD/ADD Clinics)
THE PATIENTS
THE PARENTS
DIRECT
INDIRECT

5. ADHD+!
CUSTOMERS
Our system would be divided in three segments.
• Informative Section:
To provide wide ranges of information about ADHD/ADD, Symptoms, Treatments and etc.
• Diagnostic Section:
To examine and diagnose whether he/she has the ADHD or ADD through the system by
answering some tests which has to be done by themselves and observers (Friends, Parents,
Schools). System can find whether the patient has ADHD and even the type of it.
• Referral Section:
The patient can find the nearest medical center which offers ADHD/ADD treatments and etc.

6. BUSINESS MODEL

7. DISTRIBUTION STRATEGY
- Partner Medical Centres
- Partner Schools
- Research Partners
(Universities, Schools, Medical Centres)
Not Yet Into Consideration
- ADHD+ APP (Internet)
Not Yet
COMPANY OWNED OR PROVIDED
OUTSIDE SALES AGENTS
DISTRIBUTORS/WHOLESALERS
FRANCHISING
RETAILERS/DEALERS
VALUE ADDED RESELLERS (VARS)

8. SALES STRATEGY
Designed,
Pending for publication.
Designed,
Published .apk
Design Process.
Unlisted.
Customers:
Parents
Download - $0.00 - FREE
1 FREE Test, No ADHD
Categorisation ResultNo Income!
No Income!
1 Test ∞ Test/1Day ∞ Test/1Month
1 User 1 User 1 User
Income!
Paid Paid Subscri
Phone
Android,
iOs
Tablet (Android, iOs)
Laptop, PC
DISTRIBUTORS!
Internet > App Stores > Customer"
Cost: Fair (Average+)
Server Bandwidth, Annual
Developer Account

9. SALES STRATEGY
Customers:
Teachers, Clinics
FREE Setup
No Income!
FREE, 10 Complete Test
No Income!
∞ Test for 100 Students/Patients (Annual)
∞ Test for 500 Students/Patients (Annual)
∞ Test for 1000 Students/Patients (Annual)
∞ Test for ∞ Students/Patients (Annual)
Income!
Subscription!
PARTNERSHIP!
ACCOUNT !
DISTRIBUTORS!
Cost: N/A (Time, Power)
Schools (Discount Account) > Income
Clinics: Referral (Income)
Negotiation, Referral
MEDIUMDIST.!
Cost: High
Server Bandwidth, Device
Price + Service (High)

10. SALES STRATEGY
APP USERS
So, the main strategy for increasing
sales for our ADHD+ App users
would be Brand Awareness by the
help of Medical Media, such as
Medical Magazines as well as online
medical forum with Discount
Vouchers to be used in the app.

11. SALES STRATEGY
CONSOLE USERS
But for the ADHD+ Console Users,
the marketing strategy would be a
little bit controversial and harder as it
needs a powerful agreement
between us and partners which
needs legal approvement by medical
authorities such as Government,
Ministry of Health, Institute of
Psychology, Institute of Child Health,
Institute of Education and etc. So, for
ease this process and speed the
agreement procedure, we are
planning to gather a significant data
by our App & Freemium User to
show the system accuracy. At the
moment we have data of 1170 users,
which we are keep in touch with
them to receive info from their
Psychologists. The previous samples
accuracy was %100 Correct
Referral, %91 Accurate ADHD Type.
Although, we don’t guarantee the
system accuracy and every user
should be seen by his/her GP and
Psychologists but the system
accuracy is so essential for the
partnership deal.
ADHD+
KIOSK!

12. ADHD+
Interactive, Informative and
Diagnostic Assistant System
for Attention Deficit / Hyper
activity Disorder
VISIT US
PROJECT
http://www.ADHD.ir
* You should not take this as a diagnosis of any sort, or a recommendation for treatment.

13. THANKS !
FOR YOUR!
ATTENTION.!
www.adhd.ir/test
By Esfandiar Khaleghi.
http://www.esfandiar.co