1. A Crash Course on Creativity
Professor Tina Seelig, Stanford University
The Pioneering Spirit
Presents
Supporting
Insightful Dreaming
SIDDY
 BRYONY MAWDSLEY  TANIA M. PEREZ PEREZ  ESFANDIAR KHALEGHI (Leader)

2. Stanford University
The Pioneering Spirit
Pushing the Boundaries
S
A Crash Course on Creativity
Professor Tina Seelig, Stanford University
Assignment 8. Team Assignment
CHALLENGE ASSUMPTIONS 3

3. ONLINE PIZZA SESSION
First Step:
Mind-Storming Session – 20 MIN – to generate as much as idea
• Online (Chat)
• Offline (Recording Voice)
Second Step:
• Writing down ideas
• Choosing Top Five
• Choose Top THREE
Third Step:
• Presenting ideas to the team
• Voting and Ranking (Innovation - Feasibility)
Forth Step:
• Made them mature
• Join them together

4. Physical conditions
Medication
Activity patterns
Stimulants
Emotional problems
Age
What causes sleep problems?
• Physical disturbance (noise, discomfort) • Shift work or Jet lag
• Drinking stimulating drinks such as • Taking naps in the daytime
coffee, or Smoking, just before bedtime • Medication
• Taking vigorous exercise just before • Depression
bedtime • Anxiety
• Eating a large meal close to bedtime • Breathing conditions.

5. Common types of sleep disorders
• Insomnia • Sleep Paralysis
• Nightmares • Narcolepsy
• Sleep Walking • Sleep Apnoea
• Night Terrors • Restless legs syndrome (RLS)
• EMOTIONAL/PSYCHOLOGICAL Issues

6. Mini
ISSUES
EMOTIONAL/PSYCHOLOGICAL
Watch/Ca
3D Screen mera Mini
Glasses
Camera
4D Bed- Teddy
Room bear
Sleeping
Mask
Hug Anti-
Blanket Nightmare
System
Relaxing Mobile
Console App
Possible solutions ….

7. 3D Screen Glass
4D Bedroom
Mini-Watch/Cam Relaxing Console Hug Blanket
Conceptual Designs

8. FOCUS IN CHILDREN NIGHTMARES AND
SLEEPING ISSUES
Chosen Idea….
Teddy Bear
Main Features
 Would measure:
 Body temperature
 Heart rate
 Movements
 Blood pressure
 Breathing pace
 Sleeping cycles
 Images in real time

9. FOCUS IN CHILDREN NIGHTMARES AND
SLEEPING ISSUES
Teddy Bear
Targets
 Hospitals  Nurseries
 Home  Decifrate Sleep Patterns
 Anticipate the nightmares
 Emit a signal to aware
doctor/nures/parents
 Emit a signal to avoid them to
suffer those nightmares

10. FOCUS IN CHILDREN NIGHTMARES AND
SLEEPING ISSUES
Benefits
• Could wake the sleeper up
before they get distressed.
• Would also allow parents to
see how well their child is
sleeping.
• Could be attached to a
transmitter directly to the
parents room so that they are
aware of a nightmare before
the child even wakes up and
can be there to comfort them.

11. FOCUS IN CHILDREN NIGHTMARES AND
SLEEPING ISSUES
How does it works ?
 Implemented Sensors would  Computer would analyse
send their data to a the received data
computer/mobile. and send it back
Option: Implemented System
inside teady
 Nurses/Parents awareness  It would also automatically
via alarm releases SMOOTH and CHILL
FRAGRANCES and PLAY the
mothers voice tone to calm
the baby/children.

12. FOCUS IN CHILDREN NIGHTMARES AND
SLEEPING ISSUES
Strengths Weakness vs
Give confident to children
Prevent from more diseases than just
lack of sleep
Easy to implement
Motivation to sleep
Aesthetic potential
- Might create dependency for babies
- Might produce rejection in bigger
children (they think a teddy bear is for
smaller infants)
- Water resistance issues
- Ease of maintenance

13. Branding
SIDDY
Call me Mr Smith
Brought to you by
Mr Mrs Smith
Supporting
Insightful Dreaming
SIDDY

14. Branding
SIDDY
Make your own bear …
+ add Supporting
a name Insightful Dreaming
SIDDY

15. BRYONY MAWDSLEY THANKS
FOR YOUR ATTENTION
The Pioneering Spirit
Pushing the Boundaries
TANIA M. PEREZ PEREZ
ESFANDIAR KHALEGHI
Team Leader
LONDON
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