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Implementing Conference
            Mobile Apps
                   Elizabeth Glau, CMP
           Building Blocks Social Media
Hashtag:
          #eventtech

         Handles:
       @elizabethglau
       @CSystemsllc


Start the Conversation
                     #EventTech
More attendees are
                   carrying smartphones
                   and learning how to
                   use mobile apps.




Opportunity
              #EventTech
 Education      Integration

 Goals   and    Data    transfer
 objectives      Delivery
 Features
                 Adoption
 Platforms
                 Analytics
 Procurement



Critical Path
                         #EventTech
Sustainability
     Attendee expectations
         Engagement
           Efficiency
       Sponsor exposure


Goals and Objectives
                        #EventTech
   Schedule
   Search
   Maps
   Handouts

               Agenda-based
                     Mobile App


Features
               #EventTech
   Speaker profiles
   Exhibitor listing
   Attendee profiles
   Messaging

                        Humanizing the
                                      data


Features (cont.)
                         #EventTech
   Polls

                           Surveys

                           Q&A

                           Social media

                           Private networks
Feedback facilitation


Features (cont.)
                                    #EventTech
   Personalization

                         Sponsor visibility

                         Gamification

                         Notifications


Increase engagement




Features (cont.)
                                #EventTech
Android phone / tablet
      Windows phone / tablet
              iPhone
               iPad
            Blackberry
              Laptop


Platforms
                          #EventTech
   DIY vs. fully customizable
   Integrated with registration
   Internet needs
   Service and support
   Discounts for multiple events
   Reporting


Procurement
                                   #EventTech
Automated vs. manual
              Changes
               Editing
          Pre-loading alerts
      Sponsor and exhibitor info
      Speaker info and picture


Data Transfer
                           #EventTech
   Time for native app license
   Live 30 days prior to event
   Log-in or open platform
   Promote
    13 Ways To Increase Mobile Event App Downloads http://ow.ly/hVIlT


   QR codes
   Training
   On-site assistance



Delivery
                                                                   #EventTech
Adoption
                Devices
              Engagement
            Specific features
 Return on Investment or Objectives



Analytics
                            #EventTech
Elizabeth Glau, CMP
                         614-286-4685
    eglau@BasicSocialMediaTraining.com
       www.SocialMediaForPlanners.com




Questions?
                         #EventTech

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Mobile app webinar

  • 1. Implementing Conference Mobile Apps Elizabeth Glau, CMP Building Blocks Social Media
  • 2. Hashtag: #eventtech Handles: @elizabethglau @CSystemsllc Start the Conversation #EventTech
  • 3. More attendees are carrying smartphones and learning how to use mobile apps. Opportunity #EventTech
  • 4.  Education  Integration  Goals and  Data transfer objectives  Delivery  Features  Adoption  Platforms  Analytics  Procurement Critical Path #EventTech
  • 5. Sustainability Attendee expectations Engagement Efficiency Sponsor exposure Goals and Objectives #EventTech
  • 6. Schedule  Search  Maps  Handouts Agenda-based Mobile App Features #EventTech
  • 7. Speaker profiles  Exhibitor listing  Attendee profiles  Messaging Humanizing the data Features (cont.) #EventTech
  • 8. Polls  Surveys  Q&A  Social media  Private networks Feedback facilitation Features (cont.) #EventTech
  • 9. Personalization  Sponsor visibility  Gamification  Notifications Increase engagement Features (cont.) #EventTech
  • 10. Android phone / tablet Windows phone / tablet iPhone iPad Blackberry Laptop Platforms #EventTech
  • 11. DIY vs. fully customizable  Integrated with registration  Internet needs  Service and support  Discounts for multiple events  Reporting Procurement #EventTech
  • 12. Automated vs. manual Changes Editing Pre-loading alerts Sponsor and exhibitor info Speaker info and picture Data Transfer #EventTech
  • 13. Time for native app license  Live 30 days prior to event  Log-in or open platform  Promote 13 Ways To Increase Mobile Event App Downloads http://ow.ly/hVIlT  QR codes  Training  On-site assistance Delivery #EventTech
  • 14. Adoption Devices Engagement Specific features Return on Investment or Objectives Analytics #EventTech
  • 15. Elizabeth Glau, CMP 614-286-4685 eglau@BasicSocialMediaTraining.com www.SocialMediaForPlanners.com Questions? #EventTech