SoCal SGMP Presentation on 4/9/14 MaryEllen Gibson, Gary Ware and Elizabeth Glau, CMP Paid social, SEO and On-site social

1. Southern California Chapter of the Society of
Government Meeting Professionals (SGMP)
MaryEllen Gibson, Social Media Manager, Pala Casino Spa & Resort
Gary Ware, Director, Digital Experience, i.d.e.a
Elizabeth Glau, CMP, Account Manager, SocialPoint
4/9/2014

2. on Facebook & LinkedIn
MaryEllen Gibson
Social Media Manager
Pala Casino Spa & Resort
4/9/2014

3. Facebook Pages
4/9/2014

4.  Targeting your Demographic by:
 Age
 Interest
 Area
 Sex
 Education
 Work
 Politics
 Life Events
Facebook Ads
4/9/2014

5. How Big is Your Audience?
4/9/2014

6. Creating an Ad
• Image
• Headline of 25 characters or less
• Text of 90 characters or less
4/9/2014

7. Ads on Facebook
News Feed Right Column Ads
Mobile4/9/2014

8. Promoted Posts
4/9/2014

9. Promoted Posts
4/9/2014

10.  LinkedIn's user base now stands at more than 259
million people and counting, up 38 percent year-
over-year.
 A single status update reaches 20 percent of your
followers
 1 out of every three professionals on the planet are on
LinkedIn
 42% of users update their profile regularly
LinkedIn
4/9/2014

11. Creating an Ad
4/9/2014

12. Who are you Targeting?
4/9/2014

13. Sample Costs
4/9/2014

14.  www.linkedin.com/in/maryellengibson/
 www.facebook.com/palacasino
 mgibson@palacasino.com
 Twitter @maryellengibson
MaryEllen Gibson
4/9/2014

15. Social SEO &
Avoiding Shiny Object
Syndrome
Gary Ware
Director, Digital Experience i.d.e.a
@garyware

16. People Companies
Whose Opinion Do You
Value More?

20. Old Way
New Way

26. Gary Ware | director of digital experience
i.d.e.a. | we move people, products and culture.
office 619.295.8232 x116
cell 619.717.2487
twitter @garyware

27. Confidential - Interactive Meeting Technology, LLC
Social Media Engagement
and the On-Site experience
Elizabeth Glau, CMP

28. Confidential - Interactive Meeting Technology, LLC
ATTENDEE GOALS
(A)participate in the moment
(B)capture the moment
(C)share the moment

29. Confidential - Interactive Meeting Technology, LLC
YOUR STRATEGY
Objectives
- Expand Reach
- Engage and Excite Attendees
- Control Content Marketing
- Improve Sponsor Satisfaction
- Analyze Return on Investment

30. Confidential - Interactive Meeting Technology, LLC
SOCIALPOINT
SOCIAL HUB
Create a Buzz
and home
base for
Social
engagement
at your event

31. Confidential - Interactive Meeting Technology, LLC
SOCIALPOINT TWITTER TOWERS
Create a
visual impact
with your
attendees

32. Confidential - Interactive Meeting Technology, LLC
SOCIALPOINT
DIGITAL MEDIA WALL
Visual
Anchor
encourages
participation

33. SOCIAL MEDIA AS DECOR
Project
Displays
onto any
surface

34. Confidential - Interactive Meeting Technology, LLC
SOCIALPOINT PHOTO MARKETING
Attendees
can share
Photos on
Facebook
or Email

35. Confidential - Interactive Meeting Technology, LLC
SOCIALPOINT LEADERBOARDS
Stimulate
competition

36. SOCIALPOINT CONCIERGE
Provide
social
media and
mobile app
assistance

37. Confidential - Interactive Meeting Technology, LLC
Elizabeth Glau, CMP
www.ElizabethGlau.com
@ElizabethGlau, 614-286-4685
Elizabeth.Glau@InteractiveMeetingTechnology.com