This presentation will guide eshopbox site owners in how to set custom pattern for meta description

1. How to set custom pattern for
meta description
Category: Store Promotion
Eshopbox Wiki for Store Owners

2. Welcome to Eshopbox Wiki
What you will learn here
 What is meta description
 Why to set meta description for your site pages
 How to set custom pattern for meta description
A Eshopbox Wiki production. © All Rights Reserved at BoxBeat Technologies Pvt. Ltd.

3. 1
What is meta description
A Eshopbox Wiki production. © All Rights Reserved at BoxBeat Technologies Pvt. Ltd.

4. What is meta description
 Meta description is used to give search engines a summary of your site
page content
 It improves your site page search result ranking
 Meta description of your site pages appear within the head element of
those site page source and is generally displayed under the title in the
search engine results
A Eshopbox Wiki production. © All Rights Reserved at BoxBeat Technologies Pvt. Ltd.

5. 2
Why to set meta description
for your site pages
A Eshopbox Wiki production. © All Rights Reserved at BoxBeat Technologies Pvt. Ltd.

6. Why to set meta description for your site pages
 Meta description increases the SERP click through rate of your site
pages and thus increases the search traffic on your site by letting you
provide text that makes searchers want to visit your eshopbox site
 It is used to give a summary of your site pages
 Setting a meta description for your site pages improves their search
result ranking
A Eshopbox Wiki production. © All Rights Reserved at BoxBeat Technologies Pvt. Ltd.

7. 3
How to set custom pattern for
meta description
A Eshopbox Wiki production. © All Rights Reserved at BoxBeat Technologies Pvt. Ltd.

8. How to set custom pattern for meta description
 Eshopbox provides you a default meta description pattern set for your
site pages
 However you can choose to customize your site pages meta
description patterns using available placeholders
A Eshopbox Wiki production. © All Rights Reserved at BoxBeat Technologies Pvt. Ltd.

9. How to set custom pattern for meta description
Step 1:
 Log in to your site admin panel with your login id and password
 Click on the ‘Promote’ tab and select ‘SEO suite’ from the drop down
menu
Promote tab
SEO suite link
A Eshopbox Wiki production. © All Rights Reserved at BoxBeat Technologies Pvt. Ltd.

10. How to set custom pattern for meta description
Step 2:
 Click on the ‘PAGE INFO’ link on ‘SEO Suite’ page
SEO suite page
Page
Info link
A Eshopbox Wiki production. © All Rights Reserved at BoxBeat Technologies Pvt. Ltd.

11. How to set custom pattern for meta description
Step 3:
 Select ‘Meta Description’ from the list, under the ‘PAGE INFO’ link
Page Info link
Meta Description link
A Eshopbox Wiki production. © All Rights Reserved at BoxBeat Technologies Pvt. Ltd.

12. How to set custom pattern for meta description
Step 4:
 The ‘Patterns’ tab would be selected by default
 Auto generated and system defined meta description patterns which are
best suited for search results are used by default
 You can however customize them as per your wish using the available
placeholders accordingly
Default
Formats
tab
Save
Changes
button
A Eshopbox Wiki production. © All Rights Reserved at BoxBeat Technologies Pvt. Ltd.

13. How to set custom pattern for meta description
Step 5:
 To set the custom pattern for your main site page or your site
homepage, select the ‘Custom pattern’ option against ‘Store Homepage’
 Enter the new meta description pattern in the field provided besides it
and click on the ‘Save changes’ button located at the end of the page to
save your changes
Select Custom
Pattern option
Enter new meta description pattern
A Eshopbox Wiki production. © All Rights Reserved at BoxBeat Technologies Pvt. Ltd.

14. How to set custom pattern for meta description
Step 6:
 To set the custom pattern for all the Category pages on your site select
the ‘Custom pattern’ option against ‘Category Pages’
 Enter the new meta description pattern in the field provided besides it
and click on the ‘Save changes’ button located at the end of the page to
save your changes
Select Custom
Pattern option
Enter new meta description pattern
A Eshopbox Wiki production. © All Rights Reserved at BoxBeat Technologies Pvt. Ltd.

15. How to set custom pattern for meta description
Step 7:
 To set the custom pattern for all the Brand pages on your site select the
‘Custom pattern’ option against ‘Brand Pages’
 Enter the new meta description pattern in the field provided besides it
and click on the ‘Save changes’ button located at the end of the page to
save your changes
Select Custom
Pattern option Enter new meta description pattern
A Eshopbox Wiki production. © All Rights Reserved at BoxBeat Technologies Pvt. Ltd.

16. How to set custom pattern for meta description
Step 8:
 To set the custom pattern for all the Product pages on your site select the
‘Custom pattern’ option against ‘Product Pages’
 Enter the new meta description pattern in the field provided besides it
and click on the ‘Save changes’ button located at the end of the page to
save your changes
Select Custom
Enter new meta description pattern
Pattern option
A Eshopbox Wiki production. © All Rights Reserved at BoxBeat Technologies Pvt. Ltd.

17. How to set custom pattern for meta description
Step 9:
 To set the custom pattern for all the custom pages on your site select the
‘Custom pattern’ option against ‘My Pages’
 Enter the new meta description pattern in the field provided besides it
and click on the ‘Save changes’ button located at the end of the page to
save your changes
Select Custom Enter new meta description pattern
Pattern option
A Eshopbox Wiki production. © All Rights Reserved at BoxBeat Technologies Pvt. Ltd.

18. How to set custom pattern for meta description
Step 10:
 To set the custom pattern for all the 404 pages on your site select the
‘Custom pattern’ option against ‘404 Pages’
 Enter the new meta description pattern in the field provided besides it
and click on the ‘Save changes’ button located at the end of the page to
save your changes
Select Custom Enter new meta description pattern
Pattern option
A Eshopbox Wiki production. © All Rights Reserved at BoxBeat Technologies Pvt. Ltd.

19. Good to know
 Accurately summarize your page content
 Make the description qualitative yet easy to read such that it clearly
describes the content of your page
 Use your site name and site domain in the meta description
 Meta description cannot exceed 300 characters
 Use the most important keywords in the meta description
A Eshopbox Wiki production. © All Rights Reserved at BoxBeat Technologies Pvt. Ltd.

20. For More Support
Wiki : A collection of illustrative presentations which will guide you in a
step by step manner to answer your store related queries
Knowledgebase : A repository of detailed articles that provide you with in
depth information about running your store and understanding the process
involved
Forum : An open community for Store owners to share and discuss
everything about Eshopbox. Get real and practical solutions to most of
your problems
Blog : A rich source of Tips, Articles and Announcements that keep you
updated about the latest happening and techniques to enhance your art of
selling online
Ask a question : Find simple answers to complex questions through our
experts. For any further assistance, mail us at support@eshopbox.com
A Eshopbox Wiki production. © All Rights Reserved at BoxBeat Technologies Pvt. Ltd.