Stephen Philips, Sales Manager Benelux PayPal De markt voor betalingen is volop in beweging. Online en offline winkels zullen steeds vaker de concurrentie met elkaar aangaan en retailers, die deze verandering als een kans zien, hebben ongekende groeimogelijkheden. Vanuit PayPal zullen ervaringen en cijfers worden gedeeld over het gebruik van de Mobiele Betaaloplossing en zal worden ingegaan op de visie van 's wereld grootste online betaal systeem voor m-Commerce.

1. M-commerce today and
tomorrow…
Stephen Philips
Sales Manager, PayPal Nederland en België

2. PAYPAL = MOBILE IS IN OUR DNA
MOBILE IS IN OUR DNA
2001 2002
1998
2004
2011 2007
2010
DONE
LOGIN REVIEW
PAYMENT
COMPLETE

3. PAYPAL = 19 % VAN WW E-COMMERCE
106M actieve acc. wereldwijd
Incl. 67 miljoen in Europa
2
26
3 12
10
• HQ: San Jose, California
• Opgericht : 1998, gekocht door eBay in 2002 5
3
• Europese Bank licentie: Luxemburg 2007
• Reach : 15K+ banking partners, 57 financiële netwerken
• Gebruikers: 106 M actief, 190 landen, 24 valuta
• Totale Betaal Volume: $118B (+28%)
19% van alle e-commerce betalingsverkeer loopt via PayPal
Bereik: NL 2,5 M gebruikers, BL; 1,4 M gebruikers
NL: 30% van twinkle top 100 accepteert PayPal
BL: 54% van e-commerce bedrijven accepteert al PayPal
Innovatie Award 2011
• Groei: 14K nieuwe accounts per week in NL en 7K in BE
Confidential and Proprietary

4. PAYPAL POSTITIE IN HET
ECO SYSTEEM
Confidential and Proprietary

5. BETALEN EN
E-COMMERCE
Confidential and Proprietary

6. VOORDELEN PAYPAL
Kopers Webwinkel
1. Veilig 1. Makkelijk in het gebruik
• Winkelen zonder creditcard- of • Wereldwijde standaard
bankgegevens bij elke website achter • Gemakkelijk aanmelden
hoeven te laten • Gemakkelijk te integreren op uw site
• Goede bescherming tegen spoof & • Geen creditcard contract nodig
phishing • PayPal logo wekt vertrouwen op
• Complete betaaloplossing (creditcard & alle
2. Gratis
banken)
• Gratis voor kopers, geen verborgen kosten
• Makkelijk in het gebruik
3. Gemak (de WOW-factor) • Ook voor terugkerende betalingen
• Zeer gemakkelijk aanmelden • Ook voor microbetalingen
• Niet opnieuw financiële of adresinformatie
2. Hogere omzet
intypen bij betalingen
• Toegang tot wereldwijde PayPal
• Betalen met 3 muiskliks
klantenbestand
• Geen token nodig; betalen vanaf elke
• Hogere conversie door verkort bestelproces
locatie
3. Hogere marges
4. Kopen bij buitenlandse webshops
• Verlaging verlies door fraude
• PayPal werkt wereldwijd hetzelfde
• Beter dan automatische incasso omdat er geen
5. Vrienden en familie incassorisico is
• Gemakkelijk betalen aan vrienden en
4. Betere cashflow
familie zonder bankgegevens te delen
• PayPal is real time; Geld direct op uw rekening,
geen overschrijvingsduur tussen banken
Confidential and Proprietary

7. ONZE PRODUCTEN
VOOR UW OPLOSSINGEN?
Confidential and Proprietary

8. MOBILE EXPRESS
CHECKOUT (MEC)
SCAN & CLICK
PAYPAL FLOW
DONE
CHECKOUT LOGIN REVIEW PAYMENT COMPLETE
GREAT FOR CUSTOMERS GREAT FOR THE MERCHANT
– Faster, easier customer experience – Improve mobile conversion and customer loyalty
– Simply scan and click – Small incremental integration effort for merchants
already integrated with Express Checkout
– Eliminates additional data entry
Confidential and Proprietary

9. BUY YOUR TICKET WITH..,
PATHE MOBILE IN NL
Confidential and Proprietary

10. SEND A CARD WITH THE
BPOST APPLICATION
Confidential and Proprietary

11. BUT, TODAY IS ABOUT MOBILE…
..and taking away the hurdles in mobile payments is a key factor
for successful m-Commerce models
Confidential and Proprietary 11

12. MOBIEL GEBRUIK IN BE
Confidential and Proprietary

13. M-COMMERCE IS HERE, NOW…
TRENDS NEW OPPORTUNITIES
• Rakuten (Japan) sales already 20% • m-Commerce to represent 20% of
via mobile1 e-commerce by 20152
• eBay, Inc.: • Mobile devices will ‘close the
loop‘ by getting customers
back into the stores
• Mobile offers merchant a new
way to acquire customers
1) Morgan Stanley 2) ABI Reserach
Confidential and Proprietary 13

14. IF EU FOLLOWS US TREND, M-COMMERCE WILL AT LEAST DOUBLE
m-Commerce adoption in US twice as high as in Europe, and still growing…
Confidential and Proprietary

15. WHO IS THE MOBILE SHOPPER, AND WHAT DO THEY BUY?
A VERY attractive consumer for Buying digital goods (as expected)… & a lot
any retailer… more!
MP3 Music 43%
36% make a purchase on their phone Ringtone 38%
while in-store
App 36%
83% are between 18-44 years old Music (other than MP3) 31%
72% are smartphone owners Electronics 31%
54% are male, 46% are female Books 30%
Clothing 30%
52% make more than $50k a year; 32%
DVD/Blu-Ray 28%
make more than $75k a year
Hotel 23%
32% have an iPad CD 22%
Airline Tickets 22%
Streaming Movie 19%
Groceries 18%
Source: Insight Express

16. 2020 VISIE: 50 MILLION
DEVICES LINKED
Confidential and Proprietary

17. MOST ATTRACTIVE SEGMENT: “DUAL OWNERS”
Highly Engaged with Mobile:
• Make 2x as many mobile purchases as
smartphone-only buyers (40% made >20
purchases in past 12 months)
• Make purchases as frequently as online
purchases
Incremental Spenders:
• 60% indicated higher overall spending due to
their mobile purchase activity (vs. 29% for
Different set of
smartphones)
shopping
activities for
High Value Customers:
each device
• 67% Male; 37 yrs old, $120K average
Household Income, 65% with kids
Tablet owners may be enticed to spend more due to the larger screen/keyboard and
touchscreen capabilities. Retailers should think about how dual owners use both devices in
complementary ways to shop their brand.
Confidential and Proprietary 17
PayPal Mobile Source: PayPal andIpsos Mobile Usage & Attitude Research, October 2011
Confidential & Proprietary
17

18. WHAT’S THE RELATIONSHIP
BETWEEN MOBILE AND POINT OF
SALE? POS Needs Mobile in order to
be successful …
Point of Sale
Mobile
… Does Mobile need POS in
order to be successful?
Confidential and Proprietary 18

19. A WALLET JUST LIKE YOUR LEATHER ONE… BUT BETTER
PROMOTIES &
COUPONS LOYALITEIT
MOBILE SCANNEN
COMMERCE
€$£ IN-STORE
BETALING PRIJSVERGELIJKING
BOODSCHAPPEN-
WINKELLOKATIE
LIJSTJES
Confidential and Proprietary

20. THANK YOU.
Stephen Philips
Sales Manager, The Netherlands & Belgium
http://www.paypal.nl/ http://www.paypal.be