Tim Devits, Eigenaar Younify Belgium What has the ability to change the world but can not be touched, felt or seen? It doesn't exist but it's unmistakably present in the head of it's creator: an idea. In this case the idea is to create a successful e-commerce business. Starting from physical or zero to virtual is a radical process of innovation that will confront you with both turbulence and resistance. During this class we will apply Jef Staes' innovation theory to the creation of a successful digital commerce. Caution: you could become the next Red Monkey!

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