GMR Presentation

Mobile Games: Analyzing the Needs and Values of the Consumers Global Mobility Roundtable 24.11.2008 Esko Penttinen, HSE (joint paper with Samu Sylvander, Matti Rossi, and Virpi Kristiina Tuunainen)

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Research Questions ,[object Object],[object Object]

Mobile games, definition ,[object Object],[object Object],[object Object]

Value-based thinking (Keeney 1994, 1999) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Deriving the fundamental and means objectives ,[object Object],[object Object],[object Object]

Empirical study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fundamental objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]

Means objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cluster analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusions ,[object Object],[object Object],[object Object],[object Object]

Fundamental objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Means objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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