A Marketing Presentation on a Strategy to Bring Fiat Group Brands back to America

1. THE RETURN TO AMERICA Marketing 301 Rutgers Business School Professor Grant W. Hunter By Daniel Esposito, Brian Staples, Kerine McIntosh

5. Fiat Common Stock

6. Marketing Environment What happened last 12 months What expect next 12 months Impact on Product S ocial/Cultural/Demographic -Environmental Awareness -Change in mode of transportation -Continued environmental awareness -Continued use of alternative transportation -Positive -Consumers are less inclined to purchase large vehicles T echnological -Hybrid technology and fuel efficiency are improving -Continued improvement -EV Cars -Positive -Fiat cars are ahead of the curve

8. Oil Prices Alexi Miller, GazProm Chairman, on $250 oil: "This forecast has not become reality yet, given that the [credit] crisis gained momentum and exerted a powerful impact on the global energy market. But does this mean that our forecast was unrealistic? Not at all."

26. Competition for Linea

27. Linea

28. Linea

30. Competition for the 16

32. Competition for the Qubo

33. Fiat 500 and Alfa Romeo MiTo

35. Competition for the 500

38. Competition for the MiTo

42. Competition for the Spider

43. Alfa Romeo 159

45. Competition for the 159

49. actually, you CAN afford ITALIAN style Fiat, a Fiat Group Company: as shown $17,500 The all new linea

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