Influencing policy (training slides from Fast Track Impact)
Marketing Yourself Via Social Media
1.
Marketing yourself via social media
KDChi National Leadership Conference 2012
Estee Hernández
@esteehernandez
#KDChiSoMe
2. Learning Objectives
Mastering the do’s and don’t’s of social media
Understanding why and how social media can be
valuable
Motivation to contemplate and develop one’s social
media brand
#KDChiSoMe
5.
Your turn to play the employer!
Pair and share activity
#KDChiSoMe
6. Discussion questions
Did you and your partner agree on an evaluation of
the individual?
What were some of the positives and negatives of
the individuals you evaluated?
What issues arise when you evaluate someone
based off their social media personality?
Do you think companies should utilize social media
when looking at prospective employees?
#KDChiSoMe
7. Do’s
Google yourself.
Check your Facebook privacy settings.
What information from your profile is public?
Who can see what your friends tag you in?
Create a blog.
Make it unique, and showcase your talents!
Create a LinkedIn profile.
Ask for recommendations.
Connect with businesses and recruiters.
And be nice to everyone. You never know who your future
supervisor will be.
#KDChiSoMe
8. Don’t’s
Use profanity, inappropriate images/content, etc.
Overdramatize situations.
Stay positive.
Overpost everyday activities.
e.g. Facebook games, check-ins at every place you visit,
retweet celebrity tweets
Use bad grammar or overlook typos.
If your a grammar expert please show off you’re skill’s by
highlighting the ampel amount of errors in this sentence.
#KDChiSoMe
9.
10. You have the power to choose who you want to be.
Eric Stoller Pete Pereira
Full-time consultant in Student affairs professional
higher education and at Texas State who was
student affairs. invited to speak at a regional
conference in the Midwest.
#KDChiSoMe
11. Final thoughts:
Assess yourself.
Clean it up.
Create a brand.
Go rock social media!
#KDChiSoMe
12. Resources
10 ways to be "socially excellent" online
50 social networking rules for college students
How to build a professional student LinkedIn profile
Lessons in Facebook stalking
What employers are thinking when they look at
your Facebook page
25 Twitter hashtags that will help you get a job
#KDChiSoMe
13. Contact information
Estee Hernández
Vice President of Alumnae Affairs
@esteehernandez
alumnaeaffairs@kappadeltachi.org
Permalink to this PowerPoint:
http://slidesha.re/KDChiSoMe
#KDChiSoMe
Editor's Notes
Participants partner up and are given 2 Facebook profiles with no pictures & names, and use this evaluation based on the individuals About Me and Timeline. http://blogs-images.forbes.com/kashmirhill/files/2012/03/Facebook-user-ratings.jpg
Eric Stoller was an academic advisor and through social media use has become a full-time consultant on utilizing social media in institutions of higher education.Peter Pereira is a staff member working with SACA in the LBJSC and someone on the conference committee had remembered a blog post Peter had posted on his blog that he liked and told the committee to pick him as a speaker. He is now having all his expenses paid for and is getting paid to speak at this conference, simply because of his blog!What both of these men have done is not hard, it’s just about using social media in the proper way to get the message out about who you are and what you are good at.