10 Tweetable Truths about Belgian Women and Social Networks

10 Tweetable Truths about Belgian #Women
and Use of Social #Networks

inspired by #Femininsight and @iewoman

http://omnimediavore.blogspot.com

#Femininsight launched by Sanoma Media #Belgium: some 3.000 #women
surveyed about their daily life - #research conducted by Gfk in 2011


The Magnificent Six: #evasionista ,#rationalista ,#ambitionista ,
#traditionalista ,#harmonista ,#epicurista - research #Femininsight

10% of Belgian women






#Femininsight is so much more than just another typology
or quantitative #research about #women ’s daily life

food, drinks, going
out, recipes
shopping, 56 brands clothing,
product usage, 3 sectors accessories, shoes
media, WOM, … 7 subsectors

#Femininsight
sanomamedia.be
food & drinks beauty:
personal care,
@iewoman /communications fashion hair care,
olutions cosmetics,
Youtube.com beauty perfume


66% of Belgian #women have a profile on a social network – 98% of
truth 1 them on #facebook #Femininsight

Fine... But who are these social ladies?


35% of Belgian #women visit social networks daily – 29% never
truth 2 #Femininsight

ambitionista daily
sel idx 112

evasionista daily epicurista daily
sel idx 131 sel idx 106

Belgian #women with a #facebook profile are loyal visitors of the
truth 3 social #network : 22% checks it more than once a day #Femininsight


Belgian #mothers check their #facebook profile once a day –
truth 4 female #students more than once a day #Femininsight

51% of Belgian female students more than once a day (sel idx 235)

32% of Belgian female students once a day (sel idx 83)

40% of Belgian mothers living w/o partner once a day (sel idx 106)
41% of Belgian mothers living with a partner once a day (sel idx 109)

15% of Belgian mothers living w/o partner more than once a day (sel idx 68)
15,5% of Belgian mothers living with a partner more than once a day (sel idx 71)

1 out of 5 Belgian #woman is convinced that #social #networks
truth 5 enrich her social life #Femininsight


Women who think social networks enrich their social life are
truth 6 younger than 24, living with their parents and earning - € 1000/m
#Femininsight

living with parents: 29,4%
(sel idx 161)

younger than 24y : 28,6% earning less than €1000/month :
(sel idx 156) 25,5% (sel idx 139)

The #ambitionista, the #evasionista & the #harmonista are
truth 7 convinced that social networks enrich their social life #Femininsight


62% of Belgian #women surf the #Internet for private use 7/7 days;
truth 8
5 #evasionistas, #ambitionistas and #harmonistas - types #Femininsight

evasionista daily
sel idx 115

ambitionista daily
sel idx 112

harmonista daily
sel idx 102


17% of Belgian #women agree with the fact that #Internet help
truth 9 them to avoid ‘bad buys’ #Femininsight


1 out of 5 Belgian #women uses the #Internet to compare
truth 10 products/services once a month and 1 out of 4 does it a few times a
month

women with children at home rather a few times a month 26% (sel idx 103)
women living with their partner without children rather a few times a month27%
(sel idx 105)

between 25-34 y.o.rather a few times a month 31% (sel idx 121)
between 35-54 y.o. rather once a month 23% (sel 110)
younger than 24 y.o. rather once a month 23% (sel 110)


But in the end...

The Belgian #woman does not exist : she’s different #types with different
needs. #Femininsight includes a typology of 6 different #women


The #evasionista, the #ambitionista and the #traditionalista are the
three most extreme types in the universe of #Femininsight


The #rationalista, the #epicurista and the #harmonista are the three
most common types in the world of #Femininsight


The #evasionista is a down to earth, optimistic #woman.She's not
afraid for new #challenges #Femininsight

10%

The #ambitionista is a young lady that strives for social #status
through #career and #style #Femininsight

11%

The #harmonista is a thrifty and quite traditional #housewife. She
avoids the unexpected - #Femininsight

18%

The #rationalista: a rational #woman in #control of her freedom. She
enjoys the simple things in life #Femininsight

28%

The #epicurista is a stylish and #trendy #woman that enjoys her well-
deserved luxurious life #Femininsight

20%

For the #traditionalista #home and traditions are priorities in life
#Femininsight

12%

#Femininsight is so much more than just another typology
or quantitative #research about #women ’s daily life
food, drinks, going
out, recipes
shopping, 56 brands clothing,
product usage, 3 sectors accessories, shoes
media, WOM, … 7 subsectors

#Femininsight
sanomamedia.be
food & drinks beauty:
personal care,
@iewoman /communications fashion hair care,
olutions cosmetics,
Youtube.com beauty perfume


Hungry for more?

• ‘launch’ presentation 29th September 2011
http://cs.sanomamedia.be/files/Docs/I'm%20every%20Wo
man/20110929_Presentation_Event.pdf

• 50 Tweetable Truths about Belgian women, beauty,
fashion, mobile & connected experiences
http://www.slideshare.net/esvean/50-tweetable-truths-
about-belgian-women-9720251


Source :@iewoman #Femininsight


10 Tweetable Truths about Belgian Women and Social Networks

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