Two pages out of the (Belgian) magazine MAGSCAN. A publication aimed at marketeers, people in the creative business and strategic planners. Facts and articles about magazine reading in this digital times.

1. Magazines Can
bathroom bedroom
garden
reading@home
Quick break Tuesday 5.45 p.m.: My favourite it, more vitamin C and maybe some magnesium. the Sudoku, I’ve studied the recipe for oriental scampi,
magazine is in the mail. But the kids will be home in Oh, and a ticket to Madagascar. I’ll drink to that! I’ve read the article on how to raise teens and before
a bit. Did you know that skilled readers are excellent Ï Reading time: 1.5 hrs. I go to bed tonight I’m going to try out the tips for a
multitaskers? As the soup is simmering, I manage to Morning ritual Thursday morning, 6.30 a.m.: flatter stomach. Peanuts! Ï Reading time: 2 hours.
sneak a quick peek at what my magazine has in store I take some time out to look at the newest book and eMotional MoMent Sunday evening 10.30 p.m.:
for me this week and I already read my favourite sec- music tips. My sleepy brain is not really taking in An article on how to deal with difficult neighbours.
You can read a magazine at any time of the day. Sometimes quickly, tion. Mmmmmm, I want to read more! much, but I make a mental note to ask my colleagues Just what my sister needs. Must give it to her to read.
e.g., in the train in the morning. Sometimes for hours at a time on your Ï Reading time: 12 minutes.
a long drawn-out read Wednesday 10.30
later if they have already read the latest Nicci French.
Regardless, I never have enough books.
And the article about children with cancer hits me
hard. I saved that for when I was alone, so I could cry in
day off. Diary entries about reading moments by a voracious magazine a.m.: My day off. Time to read in the garden in the Ï Reading time: 5 minutes. peace. Then it’s time to go to sleep and to realize how
sun, the fashion pages, the vitamin tips, the report on a More active approach Saturday 4 p.m.: happy I am. Ï Reading time: 1 hr.
reader. adventurous travels. In my mind, I find myself drawing I’ve done all my shopping, the kids are out swimming
Text: Kristel Bruynseels - Photos: Joost Joossen - Production: Liesbeth Van Wassenhoven - Styling: Muriel Delvigne. up a shopping list with a lilac dress and red pumps on with hubby and I’m brain training: I’ve already solved
LONG MAY THEY LIVE!
Magazines lead a long and fascinating life. They take the time to be admired, read,
touched and experienced from every angle. Magazines are bought or snatched
from the mailbox by greedy hands that are full of expectation. They are initially
scanned by curious eyes that browse through them and become increasingly
interested in reading the content. In the next hours and days, a magazine will
be picked up time and again to be read briefly or extensively, depending on the
reader’s mood, the time and the location. As a result, magazines can extend their
lifespan, across various instants, for a few hours, and even days or weeks. They are
picked up again and again and devoured. And every time, they succeed in drawing
in their audience, which is alternately critical, surprised, amused, touched and
generally enjoys the experience. And naturally, they change hands: from mother to
daughter, from friend to friend, from colleague to colleague…
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