Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Etail Markets Commerce Brochure
1. Reach a much wider audience, beyond just your store or website, through global
online marketplaces like Amazon.com, eBay, Overstock.com, Buy.com and more to
come. eTail Markets puts all the pieces together making it simple to protect your
brand and control the marketing and pricing strategy.
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2. To leverage the power of the global internet to sell products and
services we have created Etail Markets, the first fully integrated
application enabling companies to sell their products through
multiple online marketplaces worldwide. The Etail Markets
solution is proven to increase sales and profit while enabling
companies to stay on top of the details of running their business.
Streamlined Access to Global Marketplaces
Etail Markets provides you with the ability to quickly load your
inventory, set your pricing rules, and begin selling your products
on global marketplaces like Amazon.com, Buy.com,
Overstock.com, EBay and more.
Centrally Manage All Products and Orders
Etail Markets is a full end-to-end solution enabling you to
manage your orders from all marketplaces, allocate inventory,
automatically generate purchase orders, as well as generate
through our real-time shipping interface to all the major carriers.
Dynamic Repricing to Beat Competition
Etail Markets increases your sales by giving you powerful,
business-rule driven repricing capabilities. The Etail Markets
platform has the ability to scan your competition and reprice
your inventory dynamically within the guidelines you set. This
well as increases profit as these same rules prevent you from
cutting your prices more than are necessary to obtain the sale.
Increased Brand Recognition
By placing your products on these well known global marketplaces, you
increase your brand exposure, natural search placements and brand
credibility in the market. Being seen in not just one, but all of the major
marketplaces expands your reach.
Real Time Data
retailers to sell their products Business intelligence dashboards and a flexible reporting engine allow
you to analyze your sales real-time and see the impact of your
online through all major decisions, allowing you to make informed decisions as you adjust
course.
marketplaces while protecting
their brand and controlling the Modular Architecture
marketing and pricing strategy, In addition to the sales order, purchasing and inventory management
modules, Etail Markets allows you to pick and choose the modules you
want. Available modules include CRM, Accounts Payable, Accounts
resulting in increase sales and Receivable, Accounting, Bank Reconciliation, Shipping, real-time ,
multi-store ecommerce and more.
expanded m
Implement Rapidly and Start Selling
Etail Markets provides easy-to-use import wizards and configuration
tools to allow you to quickly load your products for sale worldwide.
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3. Grow Your Customer Base By Thousands
Multiply Sales through
Global Online Marketplace
Distribution
Imagine millions of people seeing your product every day people who are actually shopping for what you are selling. Making that a
reality is easier than you think. eTail Markets makes it simple to leverage the power of the global Internet and sell your products through
multiple online marketplaces around the world.
eTail Markets is a fully integrated Global Multi-Channel Marketplace Manager System. Through multi-channel, you can sell your
products direct to consumers on every online global marketplace simultaneously while managing all the details, like listings, inventory
and orders, from a single plaform. Your products and brand reach millions of potential buyers everyday without a huge advertising or
pay-per-click budget. The marketplaces will advertise the products for you, and your products will rank at the top of organic search
engine results. When selling direct to the consumer and eliminating the physical retailer or distributor, your profit margins will be higher.
reimburse you for all your sales directly as you
fulfill your orders.
Leading World Online Marketplaces
Amazon.com.com Where people can find virtually anything they want to buy online. Projecting over $30 billion in
revenue for 2009 with over 50-million page views per day.
eBay.com The world's largest online marketplace with over 88-million active users globally, allows practically
anyone to buy and sell practically anything. The total worth of goods sold on eBay in 2008 was $60 billion $2,000
every second, with a revenue of $8.5 billion. The site has 44-million page views per day.
Overstock.com Lets customers conveniently shop for bargains, while offering manufacturers, distributors and
large retailers an alternative sales channel for liquidating their inventory. They had over $800 million in revenue in
2008 and report 1.9-million page views per day.
Buy.com The company, a private, wholly owned subsidiary of SB Acquisitions, Inc., offers more than 2 million
products to more than 12 million customers. Compete.com reports that Buy.com had 3,614,039 unique visitors in
November of 2009 alone.
Global Reach
Amazon.com.com operates websites in U.S., Canada, the United Kingdom, Germany, France, Japan and China.
eBay.com operates websites in Argentina, Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Hong Kong, India,
Ireland, Italy, Korea, Malaysia, Mexico, Netherlands, New Zealand, Philippines, Poland, Singapore, Spain, Sweden, Switzerland,
Taiwan, Thailand, Turkey, United Kingdom, United States and Vietnam.
Overstock.com operates websites in the United States only.
Buy.com operates in U.S., UK, Germany, Canada and France.
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4. Increase Brand Recognition
What would it do for your brand if the 76 million-plus unique
visitors to Amazon.com in November of 2009 were seeing
your products? Placing your products on a well-known
global marketplace like Amazon.com will increase your
brand exposure, skyrocket your natural search placements
and build brand credibility in the industry. Being seen in not
just one, but all of the major marketplaces can expand your
reach exponentially.
Today when customers are searching for your product
online, the results may be lackluster. But once your
products are available on the global marketplaces, your
brand will show up in multiple searches. This not only
increases your chance of getting seen, it increases the
likelihood of a purchase. Your brand credibility is enhanced
because now it looks like your product is everywhere. This
kind of exposure would normally require a million-dollar
advertising budget that included pay-per-click placements,
but with eTail Markets, you can leverage the power of the
global marketplace leaders to take your brand to new
heights.
Take advantage of the power
and influence that leading world
marketplaces can extend to your
brand.
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5. Put The World At Your Fingertips
Streamline access to global marketplaces
with an integrated solution.
Marketplaces like Amazon.com and eBay have a And even though everything is done from one place, you can still
presence in countries around the world, including the customize your listings per marketplace channel. By implementing
United Kingdom, Canada, Germany, Japan, France, business rules (including pricing) per channel, you can optimize your
the United States and many more. Selling your profit per channel and even per country. Plus, we can help improve
products on these global marketplaces creates major, conversions and sales by scrubbing and normalizing your data so
worldwide exposure and recognition for your brand that your products display correctly on each channel. We can also
and gives you access to a much wider customer help facilitate your ability to fulfill orders, pulling products from
audience then a website alone. But each marketplace channels when predetermined stock levels are met.
channel is different, and the key issue is controlling all
of those sales in each of the different channels. Order fulfillments can be from one or multiple warehouses and/or
fulfillment locations worldwide, with the capability to use the closest
eTail Markets is fully integrated with every world warehouse location to your customer, saving you money on shipping
marketplace, allowing you to easily manage all of your costs. Integration to Dropshippers and automated purchase orders
products and orders from one central system which will also save operational costs and make your business more
includes support for multi-currency in multi-languages. efficient and more profitable. And one system handles it all!
With our platform, you can quickly load your inventory, eTail Markets Simplifies Global Marketing with:
set your pricing rules, and begin selling your products
on global marketplaces like Amazon.com.com, Total product information management
Buy.com, Overstock.com, eBay and more. Now Multi-channel product information synchronization
easy to promote products on each channel and The ability to integrate with existing systems
process all sales with a single integrated platform. Reporting capabilities and automated event notification
Business process automation
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6. Do It All With One Solution
Why Centralized Management
is Better
Manage your own website (or sites) as well as all your global
marketplace orders, allocate inventory, automatically generate
purchase orders, plus generate tracking numbers, shipping
-time shipping
interface all from a single end-to-end solution.
eTail Markets redefines integration by bringing together
entirely different and usually separated business solutions to
work seamlessly together, helping improve efficiency.
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7. No Re-Keying of Data
As you add items, payment terms and shipping methods
with eTail Markets, it will instantly display on your site as
well as synchronize with your chosen global marketplace
sites with one click of the mouse. Likewise, as your
customers create user accounts at the various
marketplace registration pages, it creates customer
records in your Customer Module when the orders are
downloaded.
All of the information orders, preferred shipping
methods, payment terms, use of discount coupons, etc.
will flow into your order processing records and
backend systems. This completely eliminates the
redundancy of reentering, importing and exporting data
back and forth between applications. With one point of
access for data and business rules, information entered
into the system is accessible throughout your entire
organization.
Being able to manage your entire Internet business from
a single platform with business intelligence eliminates the
need for, and high cost of, employees to run the
operation. The system manages most of the business
processes using your business rules rules that you
only need to set up once. In this way, eTail Markets
empowers you to protect your brand and control your
marketing and pricing strategy, which can result in
increased sales and expanded margins.
If you were to sell your products on each of the global
online marketplaces individually, without using a
centralized management system, it would be extremely
difficult, and perhaps cost prohibitive, to efficiently track
or organize your business workflow. How would you
keep track of inventory levels and orders placed by
customers from each individual marketplace? You would
literally need an entire team of employees, each with
multiple computer screens, performing various and
separate unorganized tasks, which would be complicated
to manage. It would require an enormous amount of
manual labor to post each listing onto each individual
marketplace, manually search for competitors' pricing
and then manually adjust your prices on each
marketplace. Adjusting inventory levels would be
extremely exhausting and time consuming as well. Plus,
order fulfillment from each marketplace requires shipping
information to be input and would require additional
resources and manual labor. Having a central
marketplace management system solves all of these
problems by automating the entire process, allowing your
business to run smoothly and more efficiently, therefore
saving you time, effort and money and bringing you more
business.
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8. Optimize Sales With Dynamic Repricing
Basic Repricing Features
Powerful, business-‐rule driven repricing
Reprice by percent (%) or dollar ($) amount
icing and Reprice by ASIN or UPC code
Filter sellers with bad ratings
better manage aging inventory. Choose your competition Amazon.com Pro
Merchants or Amazon.com Markeplace Sellers
Filter by item condition, i.e. new, used, refurbished,
etc.
Now you can automatically scan your competition and
reprice your inventory dynamically, up or down, using Compare full price including shipping
guidelines you set without hiring a team of people to Choose from a list of competing merchants
spend hours doing it. Or, if you sell a product that goes Reprice upward
down in value over time, you can manage the pricing
appropriately to get rid of the excess or closeout inventory Enterprise Repricing Features
as fast as possible before the value reaches rock bottom.
You sell it all directly to the consumer, get paid directly and Configure automated repricing according to inventory
still keep your margins for yourself all while maintaining aging
your brand integrity by avoiding low-end/off-price retail Perform complex product searches and apply repricing
stores. rules to a search result or selection of products and
optionally save it as repricing process
Using eTail Markets repricing tool, you can adjust by a flat Create repricing process by product category, product
dollar amount or percentage and reprice your inventory attributes, supplier(s), warehouse location and more
across every marketplace. In fact, you can adjust and Configure automated or manual scheduling of various
modify just about anything in any way by style, by SKU, repricing processes (daily, hourly, weekly or workflow
by color, by UPC code and you can do that at any triggered)
schedule you determine, by warehouse location, and so on. Run hundreds of various repricing processes on a
single product catalog on different schedules
This increases your sales by inc Apply custom workflows bases on repricing results, i.e.
placement. It also increases profit because these same report generation, notifications, put product(s) on hold
rules prevent you from cutting your prices more than and more
necessary to obtain the sale. Plus, you can save money on Automatically change your price on other channels like
staffing by automating your competitive review and eBay, Buy.com, etc. based on repricing results from
repricing processes. Amazon.com.
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9. Get Quick Access To Information
Real-‐time data enables your company to perform at peak efficiency.
Access to the right information is critical when making to ensure that inventory levels meet potential demand.
With eTail Payables, where cash flow can determine payment schedules
ble that allow you to take better advantage of term discounts and
reporting engine, you can analyze your sales in real time, other incentives, also requires access to accurate information.
see the impact of your decisions, and make informed With eTail Markets your entire organization can perform at peak
decisions to successfully adjust course. efficiency.
By employing a single set of business logic, eTail Markets Another critical part of the information challenge is speed to the
gives you one system to setup and maintain. All the data
no matter where it is entered is instantly available eTail Markets technology helps speed up your access to
throughout the entire platform. This eliminates the need to information through data compression. Our solution
move data from system to system, makes data available automatically compresses the data for streaming over the
real time and makes your business more efficient. Internet, reducing the file size and bandwidth usage to increase
the speed of transfers. Once the data reaches the database or
With your entire organization working together in real-time end user, it is decompressed to its original form and ready for
harmony, your employees can work with the most precise operation. This not only significantly speeds up the transfer, but
information possible. This is crucial for efficient operations
in departments such as purchasing, where the latest data is better scalability for your system. It also saves you time and
needed to identify sales trends and to project future needs money.
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10. Add Flexibility To Your Advantages
Change is constant in every business environment. Your business systems
should help you make changes, not hinder them. With challenges and
opportunities presenting themselves each new day, you have to be able to
es it
easy for you to adapt to the ever-changing needs of businesses. eTail Markets in-
cludes hundreds of features with a reserve of additional features you can acquire
as you grow. If you have only one warehouse location today, but decide to add
new warehouses in the future, we can handle it. eTail Markets is a fully
customizable application. It can be made to work with your business rules and
situation, not the other way around.
In addition to sales order, purchasing and inventory management modules, eTail
Markets allows you to pick and choose other modules you want. Available
modules include CRM, Accounts Payable, Accounts Receivable, Accounting,
Bank Reconciliation, Shipping, real-time , multi-store ecommerce and more. As
we improve your flexibility, we also increase your ability to succeed.
A Modular Architecture lets
your eTail Markets solution
grow along with your
business.
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11. Implement Rapidly And Start Selling
Take advantage of templates and automated tasks that make it quick and easy to
get up and running on multiple global marketplaces.
Automation and templates make it easy to get started with import, bulk product updates, product matching and
eTail Markets. Class Templates are used to easily setup enrichment and product workflows
customers and inventory items. The templates include Inventory Management Inventory splitting, inventory
default values for shipping methods, payment terms, tax velocity management, fulfillment latency management,
and other details. A single-step inventory setup with easy- support for multiple inventory sources and inventory re-
to-use import wizards and configuration tools lets you balancing after order imports
quickly load your products for sale worldwide. When items Order Management Order statuses, order history,
are setup, you can show them instantly on the web by tracking and cancellation, order splitting and routing,
scheduled order processing and management of
automate this process by having this option checked in the adjustments and returns
inventory class template.
Shipment Management Management of shipping rates,
support for multiple dropshippers, shipping carriers and
The eTail Markets fully integrated Global Multi-Channel
shipping overrides
Marketplace Manager System helps you easily avoid many
integration pitfalls by automating channel management Merchandising Margin optimization, shipping
tasks for your global marketplaces, including: optimization, repricing and catalog optimization
Integration Management Self-service mapping, Analytics Settlement & profitability data, overall sell
(TCV, CSV), web service integration (XML, EDI), data performance, Gross Margin Return on Investment
transformation, format validation, data aggregation and (GMROI), annual inventory turnover, stock-to-sales ratio
taxonomy management and many other reports
Catalog Management Versioning, product attribute Channel Management Ready integration templates and
management, product classification, different types of external checkout management for Amazon.com.com,
prices and relationships and catalog aggregation eBay.com, Overstock.com, Buy.com and many others.
Product Information Management (PIM) Support for Storefront Integration Templates Out-of-the-box
multi-user product lifecycles, variations on export or shopping cart, catalog, buyer registration, order history,
and other templates for integration with Volusion, Magento,
Intershop and other online commerce solutions.
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