Retargeting by ETARGET - Case study

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This case study brings you brief overview of how Retargeting by ETARGET can help you achieve better results in your online advertising campaigns. It means significant increase of CTR and Conversion rates and helps to optimise CPC.

Business Technology Economy & Finance

SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU
VISIBLE ADVERTISING I
ETARGET RETARGETING
Retargeting by ETARGET brings signiﬁcant results

SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU
Country: Slovakia
Company: Osivá-semená.sk – eshop agricultural seeds
Clicks: regular campaign: 4 430 retargeting campaign: 946
CTR: regular campaign: 0,05 % retargeting campaign: 0,06 %
CPC: regular campaign: 0,21 € retargeting campaign: 0,14 €
33%
decrease of CPC using Retargeting

SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU
Country: Czech Republic
Company: Business Storage logistics Merchandise
Clicks: regular campaign: 4 439 retargeting campaign: 555
CTR: regular campaign: 0,02 % retargeting campaign: 0,28 %
CPC: regular campaign: 0,17 € retargeting campaign: 0,12 €
14x
higher CTR

SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU
Country: Serbia
Company: Biznis Akademija - training courses
Clicks: regular campaign: 4 439 retargeting campaign: 555
CTR: regular campaign: 0,02 % retargeting campaign: 0,28 %
CPC: regular campaign: 0,17 € retargeting campaign: 0,12 €
Conversion rate regular campaign: 0,05 % retargeting campaign: 0,18 %
3,5x
higher Conversion rate

SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU
CONTACT
SHOULD YOU BE INTERESTED IN OTHER CASE STUDIES, FEEL FREE TO CONTACT US
MATEJ KOLAROVSKÝ
HEAD OF BUSINESS DEVELOPMENT
matej.kolarovsky@etarget.eu
VISIBLE ADVERTISING I

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Covid has drastically changed the way people work. Nowadays, many individuals can work wherever and whenever they prefer. However, this shift requires a different strategy for securing your environment. By adopting the Zero Trust principles, based on the 'Never Trust, Always Verify' mindset, you can mitigate these new risks. This session will delve into the concept and provide examples of how various HCL products can fit into this framework, particularly when it comes to building a central user repository and securing your email message flow.

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Insurance IoT is a social good! Because: 🔵 Expected losses can be reduced structured programs with both real-time mitigation actions to solve a specific situation, and behavioral change mechanisms to promote safer behaviors (both in personal and commercial lines) 🔵 Rate can be matched to risks better: - Smaller and more accurate pricing clusters allow a large part of profiles to receive a lower rate - Even with the ability to price the individual probability of loss (cluster of one) the insurance foundation isn’t canceled (The risk of each policy will contribute to the expected losses of the portfolio; The premiums paid by many lucky policyholders will be used to pay the claims of the few unlucky policyholders who had an accident in a period of coverage) 🔵 IoT data can be used to increase the effectiveness and efficiency of the claim process, so improving the combined ratio ceteris paribus ⏩ Large part of the policyholders will pay less (and portfolios currently difficult to insure will become more insurable) Insurance IoT (and telematics) is not about providing a discount Insurance IoT (and telematics) is about creating economic value using the data and sharing part of this value with policyholders (and agents & brokers) An integrated holistic adoption of the IoT paradigm is a game changer for your insurance business and a social good: ◾ it allows to improve the availability and affordability of insurance coverages ◾while allowing the sector to write a profitable business Below you can enjoy a selection of best practices in both personal and commercial lines - written with some of the IoT Insurance Observatory members - that have already started to obtain results from their IoT business transformation journeys

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Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.

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Retargeting by ETARGET - Case study

1. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU VISIBLE ADVERTISING I ETARGET RETARGETING Retargeting by ETARGET brings signiﬁcant results

2. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU Country: Slovakia Company: Osivá-semená.sk – eshop agricultural seeds Clicks: regular campaign: 4 430 retargeting campaign: 946 CTR: regular campaign: 0,05 % retargeting campaign: 0,06 % CPC: regular campaign: 0,21 € retargeting campaign: 0,14 € 33% decrease of CPC using Retargeting

3. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU Country: Czech Republic Company: Business Storage logistics Merchandise Clicks: regular campaign: 4 439 retargeting campaign: 555 CTR: regular campaign: 0,02 % retargeting campaign: 0,28 % CPC: regular campaign: 0,17 € retargeting campaign: 0,12 € 14x higher CTR

4. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU Country: Serbia Company: Biznis Akademija - training courses Clicks: regular campaign: 4 439 retargeting campaign: 555 CTR: regular campaign: 0,02 % retargeting campaign: 0,28 % CPC: regular campaign: 0,17 € retargeting campaign: 0,12 € Conversion rate regular campaign: 0,05 % retargeting campaign: 0,18 % 3,5x higher Conversion rate

5. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU CONTACT SHOULD YOU BE INTERESTED IN OTHER CASE STUDIES, FEEL FREE TO CONTACT US MATEJ KOLAROVSKÝ HEAD OF BUSINESS DEVELOPMENT matej.kolarovsky@etarget.eu VISIBLE ADVERTISING I

Retargeting by ETARGET - Case study

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