Panel at International Conference on Information Systems in Paris, France December 2008. Looks at the rise of ICT-distributed collective intelligence in relationship to Multinational Corporations

1. The Multinational’s Nemesis ----- The rise of ICT-enabled distributed collective intelligence? Monday, December 15, 2008 Panel #3, 16:00 to 17:30 Chair: Johan Gorecki, Globe Forum Business Network, Sweden Panelists: Pierre Berthon, Bentley University, USA Philip DesAuthels, Microsoft, USA Brian Donnellan, National University of Ireland – Galway, Ireland Robin Teigland, Stockholm School of Economics, Sweden

3. Johan Gorecki Founder and CEO Globe Forum, www.globeforum.com Modern Times Group (MTG), where responsible for Metro and Everyday One of Skype cofounders

6. Globe Forum (www.globeforum.com)

7. MyC4

8. Microfinancing: Kiva.org

9. Total capital raised from Kiva internet lenders ($USD mln ) More than USD 13 million raised from 133,000 social investors in 25 months

13. PhD candidate at Bentley University US manager of academic evangelism at Microsoft Research interests in generative social enterprise Philip DesAutels

14. ICT-enabled distributed collective intelligence

15. Why is the open model more appropriate today?

18. Why do organizations fail? Your business is as complex as a bowl of noodles.

19. iPhone 99¢

21. Pink

23. Red Flag Linux

24. Open everything

25. What can we learn?

32. The evolution of the MNC (Perlmutter) Phase 1 : Ethno-centric - Complex in home country, simple in subsidiaries Phase 2 : Poly-centric - Varied and independent Phase 3 : Geo-centric - Increasingly complex and interdependent Phase 4: ????????

33. University Industry R&D Products $1B markets People Transfers Source: D. Clark et al.: Innovation in Information Technology National Research Council of the National Academies http://darwin.nap.edu/openbook.php?record_id=10795&page=R1 Entertainment Portable communication CTSS, Multics/BSD Unix SDS 940, 360/67, VMS Berkeley, CMU, CERN Novell, EMC, Sun, Oracle Sketchpad, Utah GM/IBM, Xerox, Microsoft E&S, SGI, ATI, Adobe Spacewar (MIT), Trek (Rochester) Atari, Nintendo, SGI, Pixar ARPANET, Aloha, Internet Pup DECnet, TCP/IP 1965 1970 1975 1980 1985 1990 1995 2005 Rings, Hubnet Ethernet, Datakit, Autonet LANs, switched Ethernet Lisp machine, Stanford Xerox Alto Xerox Star, Apollo, Sun Engelbart/Rochester Alto, Smalltalk Star, Mac, Microsoft Berkeley, Caltech, MOSIS Many Berkeley, Stanford IBM 801 Berkeley, Wisconsin Timesharing Client/server computing Graphics Internet LANs Workstations Graphical user interfaces VLSI design RISC processors Relational databases Parallel databases Data mining Parallel computing RAID/disk servers World Wide Web Speech recognition Broadband in last mile IBM Tokyo, Wisconsin, UCLA IBM, ICL ICL, Teradata, Tandem Wisconsin, Stanford IBM, Arbor IRI, Arbor, Plato IIIiac 4, CMU, Caltech, HPC IBM, Intel CM-5, Teradata, Cray T3D Berkeley Striping/Datamesh, Petal Many Berkeley, Purdue (CDMA) Linkabit, Hughes Qualcomm CERN, Illinois (Mosaic) Alta Vista Netscape, Yahoo, Google CMU, SRI, MIT Bell, IBM. Dragon Dragon, IBM Stanford, UCLA Bellcore (Telcordia) Amati, Alcatel, Broadcom PARC, DEC, IBM SUN, SGI, IBM, HP Oracle, IBM, Sybase

34. Perspective #1 - Fernando Flores Transactions between people in business boil down to requests and promises on the one hand, and offers and acceptances on the other What is missing is a clear understanding of the conditions of satisfaction

35. The Atom of Work - Flores

36. Perspective #2 - Michael Thompson There is no such thing as an organisation, there are only ways of organising and disorganising: the individualistic, the hierarchical, the egalitarian, the fatalistic and the autonomous - each of which is a way of disorganising or subverting the other four. Management must be concerned with “clumsiness”: with encouraging those subversions that are constructive for the pluralised totality and with discouraging those that are not.

37. Organising and disorganising (Thompson)

38. The environment is on everyone’s agenda

41. Robin Teigland Associate Professor Center for Strategy and Competitiveness Stockholm School of Economics Sweden PhD on knowledge flows through informal networks in MNCs and impact on competitive advantage Especially interested in virtual worlds

43. Best practices and knowledge flow through networks and communities of practice http://www.slideshare.net/SOMESSO/speaker-1-bettina-kahlau-presentation

44. Organizing in MNCs Network picture from http://n-e-r-v-o-u-s.com/blog/?m=200712 Hierarchy Linear, static, process-based organization Heterarchy Dynamic, integrated collaboration networks

46. History tends to repeat itself…. Steam engine Internal combustion engine Microelectronics Late 18 th C Late 19 th C Late 20 th C Schön 2008

47. A new workforce is appearing… Mahaley 2008, Merrill Lynch 1999, Beck and Wade, Prensky “ Digital Immigrants” “ Digital Natives” Company loyalty Work ≠ Personal Professional loyalty Work = Personal

48. Towards 3-D internet Level of Interaction Time Hamilton 2008 Individual Web 1.0 Thinking Mosaic, Prodigy, Compuserve, AOL, Netscape Connected Web 2.0 Thinking Facebook, Friendster, Yahoo, Blogger, Wikipedia, eBay, Typepad, LinkedIn. Amazon, MySpace, Textamerica, Delicious, HubPages SENSORY 3D Internet Thinking SecondLife, Active Worlds, There, SimsOnline, Club Penguin, World of Warcraft, 3D planets, ToonTown, Habbo, VSlide, Protosphere

49. Increasing effectiveness in traditional industries “ Soon all fashion designers will be originating their designs and managing the production in virtual worlds ….Why such a dramatic change? Economics, pure and simple .” Shenlei Winkler, Director Fashion Research Institute

50. 3D internet Before the first plate of steel is even bent for production, the passengers will have flown, the crew will have serviced, and the pilots will have flown the plane. CEO of Boeing supplier