1. Codemasters: The Success Story

3. Codemasters are based in Leamington Spa, 25miles south east of Birmingham

4. Codemasters are responsible for developing and publishing some of the most successful computer game series of all time

6. Sent back from the USA for a British education

7. Skived consistently to make games on the ZX Spectrum

8. When confronted own up to making games and selling during school time

9. Making more money than their father“People have always been into games like football or mind games like chess. We thought that people like challenges And they are competitive, so we didn't think that humans where going to change.” David Darling

10. MEET THE DARLINGS “In the beginning Video Games were new and people where comparing them to skateboards & Hula Hoops, asking if it was just a fad.... we were adamant that it wasn’t.” David Darling

12. Early Fame : releasing a Series Of Sports Simulators

13. Published games through Mastertronic

14. In 1986 the brothers form their owncompany: Codemasters

15. Dad is chairman“In the beginning Video Games where new and people where comparing them to skateboards & Hula Hoops, asking if it was just a fad. ... We were Adamant that it wasn't.” David Darling

16. THE EARLY GAMES Dizzy Brian Lara Cricket

17. THE MASTERPEICE

19. J-Cart Allowed 2 Extra Controls

20. Only Produced By Codemasters

21. Codemasters wins court battle against Nintendo over Game Genie cheat cartridge “ When we made Micro Machines, I never realised quite how good it was... I think this game is a Masterpiece, Which is something we didn't realise at the time.” David Darling

23. One of Two British Firms to Develop & Publish

24. Economic climate: Games = Cheap Entertainment

25. American business- accounts for 10% of revenue“ Think of Pixar, Miramax & New Line. Two of those companies were the major players in the field but they didn't Innovate. And of course Pixar even surpassed Disney. What makes us similar ? We’ve got great technology, flagship brands & an innovative culture.” David Darling

26. Some Codemaster Brands you may Recognise Dizzy Series

28. Eidos posts losses of £100 Million 2008

29. Eidos bought out by Japanese publisher Square Enix 2009

30. UK risks slipping from 3rd largest game developing nation to 5th. “ As a publisher, you need to stay focused as to what you actually are. Eidos from the very conception had one big Game- Tomb Raider – and they milked that very well, but with the exception of Champ Manger series, they had very little else.” David Darling

32. Codemasters sells for £84 Million, 2007

33. Darling Brothers are awarded CBEs by the Queen for Services to the games industry, 2008

34. Darling twins step down & retire“ Regrets..Not expanding the company to the point where we could directly challenge big players like EA and Activision We had the creative people, but we didn't bring in the financial people to make the business big, we were just interested in making games.” David Darling

35. “You have to Continue to innovate. My fear is that the games industry is going to be too formulaic. We have to break out of the harness of retail and use digital distribution, letting creativity come to the fore. Honestly, I think the next ten years are going to be more exciting than the last ten.” David Darling