I am sharing here a presentation we have done for South Shore Furniture E-Retailers, mostly in the USA. We wanted to share with them the best practices when it comes to selling products online. When you sell furniture online, applying these principles if of the utmost importance
2. $ Brick & Mortar Retailers LONG TAIL EFFECT =
Success of online retailers
BEST SELLERS
Pure digital Retailers
Hybrid Retailers No limit :
MULTIPLY YOUR SUCCESS!!!
In store Online
#products
3. The STARTING POINT for online success…
success…
your WEBSITE
3 . Le
ss is
al w a
ys m
ore.
Do
on’t l
oose
custo your
mers
2. Sell your …
product.
product.
Put info easy to
access
4. IDEAL
structured.
Be structured. HOME PAGE
Break pages into defined areas
Use a hierarchical structure Conventions are
your friends
Make obvious what is clickable
5. Large picture Complete Title
Cust.
Cust. Ratings
(diff
diff.
Price (diff. font)
Available colors
Related pictures
Products of the
Full Description same collection
All Features
IDEAL
PRODUCT PAGE
Clear
Shipping info
6. Sell your product.
product.
features?
More features? features?
Less features?
Focus on info Focus on image
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