1. 2014 IAFE Zone 5 Conference
Where’s Technology Taking Your Fair?
A Focus on Digital Marketing

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2014 IAFE Zone 5 Conference
Hello!
Cliff Corr
Director of Client Marketing, Rockhouse Partners
cliff@rockhousepartners.com

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2014 IAFE Zone 5 Conference
Our Fair Partners

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2014 IAFE Zone 5 Conference
Start By Defining Your Digital Marketing Goals
• Sell MORE Tickets
• Grow Your Audience
• Increase Awareness & Sponsor Value

5. 2014 IAFE Zone 5 Conference
Why Is Digital Marketing
So Important For Your Fair?

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2014 IAFE Zone 5 Conference
Ever-Growing Importance Of Mobile

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2014 IAFE Zone 5 Conference
Email Audience and Segmentation

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2014 IAFE Zone 5 Conference
Data, Data and More Data
Where you need
brand awareness
Complement & Amplify
Where you can
deliver value

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Pre-Event
WEB

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Pre-Event
EMAIL

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Pre-Event
SOCIAL

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During Event
EMAIL & WEB

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During Event
SOCIAL

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Post-Event vs. Afterglow

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Post-Event vs. Afterglow

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Post-Event
WEB

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Post-Event
SOCIAL

23. Key Takeaways
• Get Started: Define the strategy & tactics that work
for your resources
• Go Mobile: Knowing that everything is headed in
this direction, factor into your planning
• Analyze What’s Important: Don’t get lost in the
data & focus on what you can use now.

24. Questions?

25. Cliff Corr
cliff@rockhousepartners.com