This document provides information about an eTourism forum event on managing competitiveness in tourism online. The event will include keynote speeches and panel discussions on topics like winning in a troubled economy, the participative economy, online reputation management, customer insights in digital marketing, and the opportunities for 2009 in digital. It lists the event schedule over two days with speakers, topics, and times. The aim of the event is to help the tourism industry meet challenges for growth and establish customer-centered online relationships.

1. Competitivity in Tourism:
Managing Online for success

2. Our aim is about bridging the digital gap
in the business of travel.
This is an industry-wide effort to meet the
challenges for growth and to establish the
basis for customer centred relationships
online.
Our most valued customer today begins
his journey with one click; be empowered
to meet him there.

3. GRAND RESORT HOTEL LIMASSOL-CYPRUS
How to get there: Event Planning:
FromLimassol City Centre: 11km
Take B1 or A1 in direction of Larnaca,
exit Amathus area.
GRAND HALL
From Larnaca Airport : 56km
Take B5 or A5 in direction of
Limassol, exit Amathus area
From Paphos Airport: 70km
Take A6 direction Limassol, merge
with A1 direction Larnaca, exit
Amathus area
Contact details:
Hotel Venue eTourism Forum:
Online Registration:
GrandResort
www.emergence2009.com
Amathus Area, P.O.Box 54500 gallery
Media & Sponsorships:
3724 Lemesos - Cyprus
media@etourism-forum.com
Tel.:+357-25634333
Speakers and organisation:
Fax.: +357-25634588
event@etourism-forum.com
Email: grand@grandresort.com.cy
Tel: +357 26948003

4. Gerd Leonhard
Dr. Natasa Christodoulidou, Greg Carroll, Theodore Koumelis, John Horsley,
Richard Sedley,
MediaFuturist
California State Univ. Waggener Edstrom Travel Daily News eConsultancy
Cscape
Petros Mavros, Andrew Gordon,
Avantless jobs.co.uk

5. DAY 1 Panel Presentations I
Cyprus Tourism in Figures:
Welcome and Opening Remarks 10.40
9.00-9.30
A review of trends and key indicators
CTO Welcome Message
9.00
By Constantinos Chappas
coffe e, tea break and networking
Forum President Message Overview of latest stastistical data from the
9.10
Cyprus Tourism Authority with relevance to
Agenda Emergence 2009
9.20 emerging tendencies.
Chairman, Petros Mavros
Beyond E-Business Readiness
11.10
Key Note 1 By Petros Mavros
9.30-10.20
From Information to network collaboration
Winning in a troubled economy
and business development in Travel.
by Richard Sedley
Overcoming economic uncertainties, Marketing Convergence
11.40
adequately using the benefits of digital media By Dr. Natasa Christodoulidou
and decision making to increase probabilities
When traditional marketing becomes digital,
for winning strategies. digital natives and immigrants, signs of new
generational transition in leading business
travel.
12.30/13.20 Lunch Recess
Key Note 2 Key Note 3
13.30-14.10 16.00-16.40
The participative Economy Online reputation Management
by Gerd Leonard by Ged Carroll
Adopting customer-centricity and connecting Review of online reputation and brand
through experience - access, usage, sharing - management implications for organisations
coffe e, tea break and networking
an inevitable future scenario for differentiation and national tourism.
and competitiveness.
Panel discussion:
17.00-
Panel Presentation The end of control
Collaborative Platforms Moderated by Theodore Koumelis
14.20
New realities shaking up foundational
By Steve Poncini
structures of business, media, life and travel.
From community to informal networks,
A challenge to a hotelier's view.
harnessing empowerment for engagement
Steve Poncini
Ged Carroll
The digital toolkit
14.40 Petros Mavros
Richard Sedley
By Andrew Gordon
Gerd Leonard
How to effectively manage digital: the process
and integrated perspective, from attraction
Remarks and Refreshments
17.30-
to retention.

6. DAY 2 Panel Presentations III
Welcome and Opening Remarks Customer insights in Digital
9.00-9.10 11:00
By Ged Carroll
Welcome Message
9.00
When business is 24/7, how to maintain flow
coffe e, tea break and networking
Agenda Emergence 2009 of constant communication, authenticiy and
9.05
relevancy to different audiences in realtime
Chairman, Petros Mavros
Sustainable ROI in digital maketing
Panel Presentations II 11.30
By Andrew Gordon
Design by persuasion
09.10 A balancing act between SEM, advertising,
By Richard Sedley affiliation and social media while achieving
Website design and usability for effective maximum presence and internal coherency.
performance with user intent
Panel Discussion: Connectivity
Impacts of Mobility 12.10
09.40
By Gerd Leonard Moderated: Theodore Koumelis
Ged Carroll
When the handheld web overtakes us.
Dr. Natasa Christodoulidou
Customer preparedness and the business divide
Andrew Gordon
for developing mobile connectivity.
Richard Sedley
13.00/13.30 Lunch Recess
Panel Presentations IV The opportunity for 2009 is digital
16.00
Cloenda of the eTourism Forum by Special
Media and networks
13.40 invited guest
By Theodore Koumelis
1st e-travel award Ceremony 2008/09
16.30-17.30
Challenges for media and new means of
Special recognition for online presence
interaction in travel networks
coffe e, tea break and networking
a. best e-commerce site
Affiliate and Social Media networks
14.10 b. best online brand site
By John Horsley c. best destination product/theme
Impact of social media for business and peer- d. best e-marketing campaign
to-peer influence, implications for travel and e. best site promoting Cyprus
Tourism.
E-commerce and revenue online Closing Remarks Cocktail
14.40 17.30
By Dr. Natasa Christodoulidou
Multi-channel management approach for
revenue optimisation on e-commerce site.
Opportunities for travel intermediaries, travel
meta sites and suppliers

7. Promotes Organises Media