Speaker: 1. Christopher Poulos | Vice President, Asia Pacific and Japan at Cloudera 2. Gab Gennai | Technical Services Director, Asia Pacific and Japan at Cloudera Introduction: With no doubt Apache Hadoop is leading the way in enterprise architecture, find out how easily it integrates with your existing hardware and software infrastructure.

1. 1"
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Hadoop"and"the"Future"of"Data"Management"
Chris"Poulos,"VP"Asia"Pacific"&"Japan"
Gab"Gennai","Technical"Services"Director"–"Asia"Pacific"&"Japan"

2. 2"
Data"PotenGal"is"Out"There"
2"

3. 3"
Cloudera"Quick"Facts"
Founded "2008,"by"former"employees"of"
Employees "Over"500"
Global024x70Support "FollowQtheQsun"capability;"ProQacGve"&"PredicGve"Support"
Programs"
Dedicated"Support"Engineers;"Support"Centers"in"NA,"Europe"
&"Asia"
Professional0Services "World"class"services"delivery"teams"worldwide"
Mission0Cri?cal "Thousands"of"enterprise"customers"rely"on"Cloudera"
50%"of"the"Fortune"50;"65%"of"the"Fortune"500"
Top"Defense"&"Intelligence"Agencies"
The0Largest0Ecosystem "Over"900"Members"of"our"Partner"Program,"ClouderaConnect"
Cloudera0University "Over"40,000"people"trained"around"the"world"
Open0Source0Leaders "Cloudera"employees"are"founders"of"most"of"the"Apache"
Hadoop"ecosystem"projects,"and"leading"contributors"to"all"of"
them"

4. 4"4
Leading"the"Way"in"Data"Management"
Powered"by"Hadoop"
20080
CLOUDERA0FOUNDED0
BY"MIKE"OLSON"
AMR"AWADALLAH"&"
JEFF"HAMMERBACHER"
20090
HADOOP0CREATOR0
DOUG"CUTTING"JOINS"
CLOUDERA"
20090
CLOUDERA0RELEASES0CDH"
THE"FIRST"COMMERCIAL""
APACHE"HADOOP"
DISTRIBUTION"
20100
CLOUDERA0MANAGER:"
FIRST"MANAGEMENT"
APPLICATION"FOR"
HADOOP"
20110
CLOUDERA0REACHES0
1000PRODUCTION0
CUSTOMERS0
20110
CLOUDERA0UNIVERSITY0
EXPANDS"TO"140"
COUNTRIES"
20120
CLOUDERA0
ENTERPRISE040
THE"STANDARD"FOR"
HADOOP"IN"THE"
ENTERPRISE"
20120
CLOUDERA0CONNECT0
REACHES"300"
PARTNERS"
20140
THE0ENTERPRISE0
DATA0HUB0
LAUNCHED"
20130
CLOUDERA0IMPALA0
CLOUDERA0NAVIGATOR0
CLOUDERA0SEARCH"
"
20130
TOM0REILLY0JOINS0AS0CEO0
OVER"800"PARTNERS""
IN"CLOUDERA"CONNECT"
CDH
Cloudera
Manager
CLOUDERA0
ENTERPRISE0
40
ASK0BIGGER0
QUESTIONS0
ENTERPRISE0
DATA0HUB0

5. 5"
5"
Global"Presence"
San"Francisco,"CA"
Chennai,"India"
Tokyo"Palo"Alto,"CA" RTP,"NC"
Boston"
New"York"
AusGn,"TX"
San"Francisco,"CA"
Studgart"
Support"Center"
Support"Presence"
Seadle,"WA"
London"
Louisville,"KY"
Melbourne"

6. 6"
Our0Mission0
Help"OrganizaGons"Gain"Value"
from"All"Their"Data"
Solve"data"problems."
Solve"problems"with"data."
Ask0Bigger0Ques?ons.0

7. 7"
Our0Approach0
Empower"the"DataQDriven"Enterprise"
SoYware0
The"Plahorm"for"Big"Data"
Services0
Training0

8. 8"8"

9. 9"9"

10. 10"10"

11. 11"11"

12. 12"12"

13. 13"
Informa?on0Driven0
13"
All"of"these"organizaGons"
are"

14. 14"
Informa?on0Driven0
14"
All"of"these"organizaGons"
needed"to"change"to"become"

15. 15"
Expanding"Data"Requires"A"New"Approach"
©2014"Cloudera,"Inc."All"rights"reserved."15"
1980s0
Bring"Data"to"Compute"
Now0
Bring"Compute"to"Data"
Rela?ve0size0&0complexity0
Data0
Informa?on]centric0
businesses0use0all#data:0
00
MulGQstructured,""
internal"&"external"data""
of"all"types"
Compute0
Compute0
Compute0
Process]centric00
businesses0use:0
0
• Structured"data"mainly"
• Internal"data"only"
• “Important”"data"only"
"
"
Compute0
Compute0
Compute0
Data0
Data0
Data0
Data0

16. 16"
The"Old"Way:"Bringing"Data"to"Compute"
©2014"Cloudera,"Inc."All"rights"reserved."16"
Complex0Architecture0
• Many"specialQpurpose"
systems"
• Moving"data"around"
• No"complete"views"
Missing0Data0
• Leaving"data"behind"
• Risk"and"compliance"
• High"cost"of"storage"
Time0to0Data0
• UpQfront"modeling"
• Transforms"slow"
• Transforms"lose"data"
Cost0of0Analy?cs0
• ExisGng"systems"strained"
• No"agility"
• “BI"backlog”"
4"
1"
2"
3"
SERVERS"MARTS"EDWS" DOCUMENTS" STORAGE" SEARCH" ARCHIVE"
ERP,"CRM,"RDBMS,"MACHINES" FILES,"IMAGES,"VIDEOS,"LOGS,"CLICKSTREAMS" EXTERNAL"DATA"SOURCES"

17. 17"
From"Hadoop"to"an"Enterprise"Data"Hub"
©2014"Cloudera,"Inc."All"rights"reserved."17"
Open0Source0
Scalable0
Flexible0
Cost]Effec?ve0
✔"
Managed0
✖"
Open0
Architecture0 ✖"
Secure0and0
Governed0 ✖"
✔"
✔"
✔"
3RD"PARTY"
APPS"
STORAGE"FOR"ANY"TYPE"OF"DATA"
UNIFIED,"ELASTIC,"RESILIENT,"SECURE"
"
"
"
"
"
CLOUDERA’S0ENTERPRISE0DATA0HUB0
BATCH"
PROCESSING"
MAPREDUCE0
ANALYTIC"
SQL"
IMPALA0
SEARCH"
ENGINE"
SOLR0
MACHINE"
LEARNING"
SPARK0
STREAM"
PROCESSING"
SPARK0STREAMING0
WORKLOAD"MANAGEMENT" YARN0
FILESYSTEM"
HDFS0
ONLINE"NOSQL"
HBASE0
DATA"
MANAGEMENT"
CLOUDERA0NAVIGATOR0
SYSTEM"
MANAGEMENT"
CLOUDERA0MANAGER0
SENTRY0,"SECURE"

18. 18"18"

19. 19"
SERVERS" MARTS" EDWS" DOCUMENTS" STORAGE" SEARCH" ARCHIVE"
ERP,"CRM,"RDBMS,"MACHINES" FILES,"IMAGES,"VIDEOS,"LOGS,"CLICKSTREAMS" ESTERNAL"DATA"SOURCES"
©2014"Cloudera,"Inc."All"rights"reserved."
Diverse0Analy?c0Plaaorm0
• Bring"applicaGons"to"data"
• Combine"different"workloads"on""
common"data"(i.e."SQL"+"Search)"
• True#analy,c#agility#
4"
1"
2"
3" 4"
The"New"Way:"Bringing"Compute"to"Data"
19"
Ac?ve0Compliance0Archive0
• Full"fidelity"original"data"
• Indefinite"Gme,"any"source"
• Lowest#cost#storage#
1"
Persistent0Staging0
• One"source"of"data"for"all"analyGcs"
• Persist"state"of"transformed"data"
• Significantly#faster#&#cheaper#
2"
Self]Service0Exploratory0BI0
• Simple"search"+"BI"tools"
• “Schema"on"read”"agility"
• Reduce#BI#user#backlog#requests#
3"

20. 20"
Data0Science0Explora?on0
ETL0
Accelera?on0
Opera?onal0Efficiency0 Informa?on0Advantage0
Cheap0
Storage0
Business0""""""""""""IT0
Your"Journey"to"Achieve"Full"PotenGal"
©2014"Cloudera,"Inc."All"Rights"Reserved."
EDW0
Op?miza?on0
Consolida?on0
360°0View0
Advance0from0Strategy0to0ROI0with0Best0Prac?ces0and0Peak0Performance0

21. 21"
Thank"you!"
Chris@Cloudera.com"
Gab@Cloudera.com"
21"