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Social Media: by citizens for citizens

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Presentation by Peter Ballantyne to Media Worshop at Seminar: What role for citizens in the construction of a fair and responsible Europe?, Paris, 18 November 2008

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Social Media - by citizens for citizens - What role for citizens in the construction of a fair and responsible Europe? Medias Workshop Peter Ballantyne Paris 18 November 2008
184 million bloggers 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips 39% subscribe to an RSS feed Source: Universal McCann ‘Wave 3’ March 2008
Social Media ,[object Object],[object Object],[object Object]
Web 2.0 the ‘social’ web From ‘places to visit’ to ‘spaces to interact’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Paradigm
Space defined by Media Owner Brand in control One way / Delivering a message Repeating the message Focused on the brand Entertaining Company created content Space defined by Consumer Consumer in control Two way / Being a part of a conversation Adapting the message/ beta Focused on the consumer / Adding value Influencing, involving User created content / Co-creation COMMUNICATIONS MEDIA SOCIAL MEDIA Source: WHAT’S NEXT IN MEDIA - http://neilperkin.typepad.com
 
Some social tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
User generated content
 
 
 
 
Blogs
 
 
 
 
Videos, photos, slides
 
 
 
 
 
 
 
 
Wikis
 
 
Social bookmarking
 
 
[object Object],[object Object],[object Object],[object Object]
RSS Feeds
 
 
Personalising
 
Implications? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Acknowledgements ,[object Object],[object Object],[object Object]

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Social Media: by citizens for citizens

  • 1. Social Media - by citizens for citizens - What role for citizens in the construction of a fair and responsible Europe? Medias Workshop Peter Ballantyne Paris 18 November 2008
  • 2. 184 million bloggers 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips 39% subscribe to an RSS feed Source: Universal McCann ‘Wave 3’ March 2008
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  • 6. Space defined by Media Owner Brand in control One way / Delivering a message Repeating the message Focused on the brand Entertaining Company created content Space defined by Consumer Consumer in control Two way / Being a part of a conversation Adapting the message/ beta Focused on the consumer / Adding value Influencing, involving User created content / Co-creation COMMUNICATIONS MEDIA SOCIAL MEDIA Source: WHAT’S NEXT IN MEDIA - http://neilperkin.typepad.com
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