1. Social Reporting for Innovative
Procurement Reforms
WBI Social Reporting Apprenticeship
Program
October 2012
2. Logistics and timetable
Rooms
Objectives & Agenda
– on the EuforicWeb wiki!
– http://bit.ly/Wl70FQ
Ground Rules
– Timing?
– Phones?
– Email?
– Right hand Left hand?
– Be brief
– Allow everybody to talk
Tagging
What is Social Reporting?
3. Case study -a new normal:
CGIAR Research Program on Climate
Change, Agriculture and Food Security
(CCAFS) at Rio+20
4. CCAFS at Rio+20: Social Media
Objectives
Spread messages on sustainable
agriculture for achieving food security in a
changing climate
Share CCAFS content that could inform
Rio outcomes
Engage in online debates about how to
achieve a sustainable green economy
Report live from key sessions
Connect offsite participants to events in
Rio
Developed with input from Peter Casier
5. What are we trying to achieve?
Share knowledge with a wider
community
Increased offsite participation
Increased onsite engagement:
6. How to achieve our goals
Define our social media strategy:
goals, messages, audiences
Agree on roles and responsibilities:
who does what?
Define the tools and how to use them
Produce, aggregate and share content
widely: before, during and after the
event
Monitor and evaluate: what did we
learn
11. Microblogging
• Tweeting live from
sessions;
• Sharing key
content (blogs,
photos,
presentations);
• Sharing opinions
and insights
• RTs of what our
partners are
saying, and more.
• All using #rio4ag
12. Microblogging
Results:
• On peak day, tweets tagged #Rio4Ag had over 1,500 Twitter broadcasts,
resulting in 3 million individual messages, reaching 598,000 different
people
• During conference, traffic to the CCAFS blog from twitter increased
400%
13. Webcast
• Sessions from
ARDD broadcast
live online
• Online viewers
could ask Q’s to
the panel via
twitter and
facebook.
• The event had
600 online
viewers, plus 600
in person
14. Video sharing
• ARDD session
videos posted on
YouTube same
day
• Videos embedded
on blogs and
websites, shared
via twitter & FB
• Some videos had
hundreds of views
in following days
15. Photo sharing
Photos from key events around Rio posted shared
via Flickr, on blogs, and via twitter & FB
16. Presentation sharing
• ARDD session
slides posted on
SlideShare same
day
• Embedded on
blogs, websites,
shared via twitter &
FB
• Some slides had
100s of views: www.slideshare.net/cgiarclimate
more than number /tag/rio4ag
of people in
audience
17. Defining social reporting…
Using digital and social media to
document and share information,
conversations, results and different
voices from a project, a community or
an event
It’s about telling stories with digital
media
– So the normal conventions and rules
apply: audience, content, message and
hook
18. …and how it’s different from formal
reporting
Creating an informal record of what you
want to capture and share
Allowing to share your own views, or the
views of your community, and make these
voices heard
Bringing to life stories worth sharing
Creating spaces for reflection and
dialogue
19. Social reporting tooklit
1. Wikis for collaboration and coordination
2. Microblogging
3. Blogging
4. Video sharing & audio sharing
5. Photo sharing
6. Presentation sharing
7. Facebook (social network sites)
8. Tagging and social bookmarking
9. Feeds
10.Webcasts
11.Data / Information Visualization Tools
20. Brian Solis – The conversation prism
http://www.theconversationprism.com/
29. Curate
Find - Internet search, Wikipedia,
Google scholar, e-resources,
image textbook, etc
Filter - RSS feeds,
Collate/collect: social and
personal bookmarking, mind-
mapping, online storage
30.
31. Critique
Assess the validity/authenticity of
sites/information
Reflect on one’s own practice and
that of one's peers - blogs, forums
etc
Filter bubbles…
32.
33. Eli Pariser: Beware online "filter bubbles“
http://www.ted.com/talks/eli_pariser_beware_online_filter_bu
bbles.html
34. Communicate
Share /disseminate/ distribute - wiki,
blog, discussion forum, email,
Google+, twitter, online social
networks
Promote - twitter, blog, online social
networks, and email
35.
36.
37. Policy actors in six Southern countries
Simon Batchelor – IDS Impact and Learning Blog
38. Web of people...
LinkedIn Labs | InMaps
http://inmaps.linkedinlabs.com/
40. Social Reporting for Innovative
Procurement Reforms
WBI Social Reporting Apprenticeship
Program
October 2012
Editor's Notes
Spread messages about the role of sustainable agriculture for achieving food security in a changing climate (before, during and after the conference and especially at Agriculture and Rural DevelopmentDay, a major event convened by agricultural agencies at Rio);spread RIO related messages/content from CCAFS (publications, tools, and more) report live from key agriculture and food security related events esp ARDD;connect offsite participants to what is going on in Rio, in real-time;engage with a global community of people, in Rio and online, who are debating the issues we work on.
a. Advocacy outreach to a wider community:Using social media around particular events provides a unique opportunity to reach out to a wider community than just merely the people present at the event or the “conventional media”. It allows the use of mass social media to bring out your key messages, as an awareness or advocacy tool to a broad audience.b. Increased offsite participation:As social media is a two-ways communication, it enables an interaction with “outsiders” soliciting for their offsite participation in the onsite presentations and discussions, as well as stimulating discussions about the topics the event covers.c. Increased onsite engagement:Using event participants as social reporters, social reporting allows a more active engagement of the participants themselves. Where traditionally an audience would be passively listening and taking individual notes at most, social reporting stimulates your audience to more actively engage, to think about the topics and to discuss them.
a. Define our social media strategy:- Clearly define and agree on the goals and targets of the social reporting efforts beforehand.- Define the link between "social" and "traditional" media - Define our key messages and the main target audienceb. Agree on roles and responsibilitiesWell before the event, assemble a small team of staff and partners who will be onsite and are willing to report from events, blog, tweet, take photos and more. Also connect with colleagues who are offsite who are willing to help spin and promote the content and help with essential tasks such as editing and uploading content. c. Define the toolsAgree on a standard set of tools and how they will be used. Also agree on conventions (e.g. using the #rio4agtag)d. Produce, aggregate and share content widelyDuring the event, work together to get content finalised and online quickly and invest as much time in promoting content once it's online.f. Monitor and evaluateA wrap-up report can summarize all content generated, and measure the actual reach of the social reporting and document the process as well as the lessons learnt.
Mixed group, inside and outside the programme. SharePoint is a a key resource for FAO, tbd this afternoon
Mixing blogging with traditional media outreach
Reach is the total number of unique Twitter users who received tweets about the search term. Exposure is the total number of times tweets about the search term were received by users. We call each receipt of a tweet an impression. Both reach and impressions should be treated as directional metrics to give you an idea of the overall exposure the tracked term received. You should use these metrics to get a sense of the size of your potential audience, and use engagement metrics like retweets, clicks and replies to gain a more complete understanding of your impact. Source: http://tweetreach.com
There is a myriad of new tools, and they are all changing… so best to get away from a tool focus
