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Trends en ontwikkelingen in interactive marketing - Clockwork
- 8. 1.06 Miljard mensen verbonden
- 9. 600 miljard pagina’s gevuld
- 10. 100 pagina’s per hoofd van de wereldbevolking
- 15. 2008 2010 2025
- 18. changing media landscape #1
- 21. Changes in medialandscape 1989 Bioscoop RADIO Buitenreclame Print TV Internet
- 22. THE MEDIA EXPLOSION! REGIONAAL DAGBLADEN LANDELIJK SPECIALS/ MAGAZINES FREE SHEETS SPECIAL INT. REGIONAAL PRIVAAT PUBLIEK NATIONAL REGIONAAL NATIONAAL LOKAAL VIDEO GAMES CD ROM INTERNET WWW Portals NON SPOT TELETEXT DAGTV KABEL VIDEO/DVD PUBLIEK Digitaal COMMERCIEEL ZAKELIJK CONSUMENT SPECIAL INTEREST SPECIAL INTEREST MAGAZINES VROUW MANNEN MEGA COMPLEX SPECTACULARS ABRI SPONSORSHIP 2000 Buitenreclame Bioscoop TV Internet Print Radio BILL- BOARD VERVOER EMAIL Bron: BBC INTERNET INTERNET UNADDRESSED MAIL ballboards Taxi’s Bierviltjes Gratis Abonnement
- 37. Mark Freunfelder
- 39. Meer traffic dan: Forbes MTV CBS network NBC
- 40. Part-time…. vanuit zijn huiskamer
- 46. social revolution #2
- 47. Social media: online tools and platforms that people use to share opinions, insights and experiences. Bron: wikipedia
- 49. 100.000.000 gebruikers binnen 1,5 jaar
- 50. 2,9 miljoen leden 30 miljoen pageviews per dag (!) Bron: Hyves mrt 2007
- 51. 5.087.000 gebruikers 38 % 13 + Bron: microsoft jan 2007
- 53. terrabytes
- 66. Consumers trust advice from peers Recommendations from friends/family Ads on mobile phones Web banner ads Search engine ads Branded Web sites Ads in magazines Ads on radio Ads on TV Ads in newspapers Requested email updates Consumer opinions posted online 0% 20% 40% 60% 80% 100% “ I trust:” Base: European online consumers
- 68. Help others find this item Write an online review Customer reviews Customers tagged this product News and reviews Customer discussion
- 70. power consumer #3
- 71. We have real power and we know it.
- 78. “ the Power Consumer now has a voice which can be heard by millions” David Armano
- 88. Jeff Jarvis
- 89. Artikel New York Times
- 90. Explosie van hits op de conversatie “ Dell Hell”
- 91. “ Your brand is what Google says it is” Chris Anderson
- 93. creating mass #4
- 94. Iets groots
- 104. zelfontplooiing
- 108. de marketing remix
- 109. promotion
- 110. 7 insights
- 112. be authentic #1
- 123. join the conversation #2
- 124. meer verkoop producten/diensten meer winst Inkoop advertenties
- 127. WOM Influences 80% of Purchases NOP Worldwidef
- 135. David Armano
- 136. Turbo campagne
- 142. Open up #3
- 143. marketing users
- 147. product research users marketing
- 152. innovators early adopters followers majority
- 153. product research professionals users marketing
- 155. product research professionals users marketing
- 158. positie in de zoekketen
- 160. make life easy #5
- 164. ROI rules #6
- 167. stumble but fall forward #7
- 168. Playing safe is risky
- 171. no work like Clockwork