1. The Homepage is not dead!
Every Page is a Homepage
GEN Summit 2014, Barcelona
by Grig Davidovitz // CEO, RGB Media
grig@rgbmedia.org
@grigdav

2. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
Last month

3. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
50%
Last month

4. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
Buzzfeed Network
300%

5. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
The Homepage is dead!
The Future: Social!
?

6. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
Age of a paradox
An average user is exposed to tens, hundreds of sites a year

7. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
Age of a paradox
An average user is exposed to tens, hundreds of sites a year

8. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
Age of a paradox
An average user is exposed to tens, hundreds of sites a year
An average user is going on purpose to just a few websites

9. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
Age of a paradox
An average user is exposed to tens, hundreds of sites a year
An average user is going on purpose to just a few websites
One night stand
Marriage
Type B Type A

10. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
Age of a paradox
An average user is exposed to tens, hundreds of sites a year
An average user is going on purpose to just a few websites
One night stand Marriage
Type B Type A

11. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
Age of a paradox
An average user is exposed to tens, hundreds of sites a year
An average user is going on purpose to just a few websites
Identity

12. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
Age of a paradox
An average user is exposed to tens, hundreds of sites a year
An average user is going on purpose to just a few websites
Identity

13. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
What reflects and even creates the identity of a media outlet?
The Homepage!
The Homepage = The face of the product
The blend
Subjects
Genres
Writers
Graphic Language
Branding
Functionality

14. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav

15. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav

16. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav

17. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
What reflects and even creates the identity of a media outlet?
The Homepage!
The face of the product!
The blend
Subjects
Genres
Writers
Graphic Language
Branding
Functionality

18. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
Principles for today’s homepage

19. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
1. Have a CLEAR IDENTITY
The “local” news site of
The Jewish People
Launched Feb 2012
New brand - is one of the 3
main websites in its market,
growing fast

20. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
2. Have an engaging Homepage experience

21. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
2. Have an engaging Homepage experience

22. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
2. Have an engaging Homepage experience
The “Indesign” paradigm
on the speed of the web

23. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
2. Have an engaging Homepage experience

24. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
2. Have an engaging Homepage experience

25. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
3. Have a cross platform Homepage experience

26. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
3. Have a cross platform Homepage experience

27. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
3. Have a cross platform Homepage experience

28. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
3. Have a cross platform Homepage experience

29. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
4. Every article is also a homepage
If the mountain won't come to Muhammad
then Muhammad must go to the mountain
“
“

30. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
Article
Page
User
Represent
the article
Be a
homepage
4. Every article is also a homepage

31. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
4. Every article is also a homepage

32. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
Age of a paradox
An average user is exposed to tens, hundreds of sites a year
An average user is going on purpose to just a few websites
Don’t remember!

33. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
5.The “homepage” email
The only digital place we never miss on any information presented

34. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
5.The “homepage” email
The only digital place we never miss to see any information presented
It is a product!
The homepage from a daily perspective
Arianna Huffington: We have to know how to disconnect
Promoted aggressively

35. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
5.The “homepage” email
The only digital place we never miss to see any information presented
It is a product!
The homepage from a daily perspective
Arianna Huffington: We have to know how to disconnect
Promoted aggressively

36. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
5.The “homepage” email
The only digital place we never miss to see any information presented
It is a product!
The homepage from a daily perspective
Arianna Huffington: We have to know how to disconnect
Promoted aggressively
10% of PV

37. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
Homepage is an abstract notion present wherever needed
HOMEPAGE
HOMEPAGE
ON ARTICLE
MOBILE
HOMEPAGE
DAILY
HOMEPAGE
The same

38. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
Results
All page views per month Feb. 2012 - Feb. 2014
Homepage views per month Feb. 2012 - Feb. 2014
10++ million pageviews
~ 1/3 of page views

39. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
1. Maximising the content potential “to fly “ on social and search
2. Leveraging the potential of the visit - turning the
“one night stands” into loyal users
No marketing budget. How?
10++ million pageviews
“INVERTED JOURNALISM”
~ 1/3 of page views

40. Every Page is a Homepage // Grig Davidovitz // GEN Summit, Barcelona, 2014 // grig@rgbmedia.org, @grigdav
No marketing budget. How?
In the social media age - the content is the best marketing agent
An opportunity and a threat to the “old media” organisations
13 million pageviews
Great news to Journalism!

41. by Grig Davidovitz // CEO, RGB Media
grig@rgbmedia.org
@grigdav
Thank you!
The Homepage is not dead!
Every Page is a Homepage