Slides from a talk at Lean Startup Machine Ultimate in San Francisco, CA on December 7, 2013. I'm writing a book on How to Build Customer Driven Products based on tactics like the ones in this presentation. You can sign up to learn more here: http://eepurl.com/RZoO9 These slides help you understand the keys to lean startup methodology to interview customers. Further reading at: http://bit.ly/CustDevInterview http://bit.ly/1stcustomers

1. How to do Customer
Development Interviews
Jason @Evanish
December 7, 2013
Lean Startup Machine
San Francisco, CA

2. Everyone knows you should
talk to customers.

3. But no one talks about
how to actually do it.

4. Let’s make this easy.

5. Who is Jason @Evanish?
100’s of customer development interviews with:
Cofounded:
Blog my learnings at:
JasonEvanish.com

6. A Customer Development Interview
is like a house…

7. It starts with a good foundation.

8. Then you build on it.

9. Finally, you add the roof.

10. Your foundation is the

11. The walls are

12. The roof is your
to

13. Let’s get down to the nuts and bolts.

14. Build the foundation: Get to know
the
you’re interviewing.

15. Person Questions:
• Who are they? What’s their role?
• Where do they interact with peers?
• How do they find new products for
home or work?
• How much time do they spend on
[Task X]?
• How is their budget handled?
Let’s write the script

16. Learn about them &
their role in the industry

18. Problem Questions:
• What are your top 3 challenges you
face in your job related to [industry]?
• Why? Tell me more…
• What’s frustrating or time consuming
about [problem area]?
• If you could wave a magic wand…
what would the solution be?
Let’s write the script

19. Learn if they have the
problem you’re solving

21. Solution Questions:
• Does this solve any of the problems
we discussed earlier?
• Would you be willing to pay for this?
• Are you interested in signing up to be
one of our early users?
• What’s your biggest concern with my
product?
Let’s write the script

24. Gauge their interest
& gather feedback

37. Contact me…I’m happy to help.
On Twitter: @Evanish
Email me about
mentorship, advising or
consulting:
Evanish.J@Gmail.com
Find all my Lean learnings at:
JasonEvanish.com/lean-startups/
Find a detailed, blog form of the interview process at: bit.ly/CustDevInterview
And tips for finding your first customers at: bit.ly/1stcustomers