Operations Management Project Presentation

1. Presented by Howard Evans

2.  Served as President at
CBS
 Member of Board of
Directors of Sony Music
 Board Member of Sony
Ericsson, global
provided of mobile
multimedia devices
Howard Stringer, CEO

3.  Direct TV marketing spots
 Print Campaign
 Advertisements to drive
sales and demand of a
product
 Seasonal catalogs
◦ Target existing consumers
◦ Explain benefits of the product
and services to stimulate a
purchase

4.  Focused on connecting users
at an emotional level
 Bold Hero Photography and
Headlines
 Generate Product demand

5.  Focus on unique functional
awards offered to products
and services
 Combine lifestyle photography,
copy and product shots to tell
a compelling story

6.  Strongly exhibit Sony Style’s
functional benefit of being the
Trusted Advisor
 Detailed Product Information
include features and benefits
that show product comparison
 Designs should work to
present information and
assists in product evaluation
and decision process
 Clarify complex concepts
and help users understand the
practical benefits afforded by
Sony’s products

9.  In-house logistics
organization
 Procuring 30,000 parts
from 800 suppliers
supporting 50 plants
worldwide
 Delivers products in 200
countries
 Commerce linked with
EDI, SAP R3 are linked for
business to business
transaction
Why is it important?

10.  Sony offers 300
training programs
 Supported by 200
employees with
frontline technological
expertise
 Management Basic
program
◦ Develop their
subordinate’s skills
Employee Training Why is it important?

12.  Product Quality Information
Channel established in
2003
 In 2008
◦ 1,100 reports
◦ Led to 750 improvements from
proposals

13.  The confidentiality of  Internal Information security team
employee and customer data  Systems utilize prompt information
and corruption of data sharing and solutions
In house training and strict governed
norms

14.  Customer feedback
◦ Complaints
◦ Suggestions
◦ Ideas
◦ Purchase improvements
◦ Team design
Customer Information Why Products Improve
Center ?

15.  Sony Supply Chain Management using
internet transactions
 India has become the location strategy for
video services
 Layout and Composition is a strategy for TV
advertisements and for product buyer
enticement
 Product Quality management are maintained
through documentation and reports from the
Product Information Channel

16.  Any Questions ?