This document discusses the history and rise of social media from the postal service in 550 BC to modern platforms like Facebook, Twitter, and YouTube. It notes the large number of users these platforms have accumulated. The document also outlines ways that social media has impacted companies, including its use for marketing by small businesses and generating more leads. However, it mentions some downsides like privacy violations and lack of productivity. It concludes with recommendations for regulating companies' use of social media to protect users.

1. 
PRESENTER:
evans c. NGALA
UNIVERSITY OF CHESTER BUSINESS
SCHOOL
INTERNATIONAL MARKETING
MANAGEMENT

2. Introduction
 550 BC - Postal services
 1792 – Telegraph
 1890 - Telephone
 1891 – Radio
 1966 - The first email was
received
 2004 – Facebook was
launched
 2005 - YouTube was launched
 2006 – Twitter was also
launched
2013
Facebook -
1.11 billion
users
Twitter –
500 million
users
LinkedIn –
225 million
users
Google+ -
343 million
users
Social media users
Source: http://www.uncp.edu
Solis (as cited in Nekatibebe, 2012) noted that Social media
is a blending of human society and technology, transforming
information flow within a group of people.

3. Impact of social media to companies
Source: http://socialmediatipsandadvice.com

4. For example
 U.S President Barack Obama has been tagged social media
president
 4 in 5 small businesses uses social media for marketing
 98% small business have websites and social media pages
 Companies with blogs generates 67% leads per month than their
competitors
 88% consumers who search for a product on mobile device call or
go that business within 24 hours
Teasastipss.blogspot.co.uk

5. Demerits of Social Media Marketing
 Violation of customers privacy,
 Disclosure of individual confidentiality. e.g.
Microsoft accused of disclosure with Skype
 It leads to confusions and disorientation
 Hinder productivity
 It requires sets of technical or professional
skills
(Featherstone, 2012; Tretenhahn, 2011)

6. Ethical recommendations
 Companies should be regulated…
 Companies should protect their customers
confidentiality and privacy
 Companies should prevent defamatory contents
 Discourage deception
 Webhost companies should be empowered to
remove awful information.

7. The end.

8. References
 Abrams, D. A. (n.d.). The Hidden Benefits of Social Media Marketing. Retrieved July
17, 2013 fromhttp://socialmediatipsandadvice.com/the-hidden-benefits-of-social-
media-marketing/
 Featherstone, M. (2012). Social Media. Credit Union Magazine, 78(6), 24-27
 Nekatibebe, T. (2012). Evaluating the Impact of Social Media on Traditional
Marketing. (Unpublished Bachelor’s thesis). Helsinki Metropolia University of
Applied Sciences, Finlands.
 Tretenhahn, S. (2011). Discuss the advantages and disadvantages of using social
networking tools and concepts in the meeting industry. Retrieved from AIM Group
International
website:http://aimgroupinternational.com/assets/files/AIM_White_paper_Tretenh
ahn.pdf
 http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.h
tml
 http://teasastipss.blogspot.co.uk/2013/04/history-of-social-media-marketing.html