1. M AY 1 9 , 2 0 0 7
WELCOME TO INTEGRAL INSTITUTE
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2. How and why?
• How do we take a comprehensive and multi-faceted
theoretical metaphysics …
… and turn it into a useful set of tools and practices for use
by a worldwide community?
• How do we build an organization with world-class content
generation and distribution capabilities …
… and a wonderful community of committed practitioners?
• Why should Integral Institute – or any of its offshoots – even
exist?
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3. What Does it Mean to be Integral Institute?
• A special privilege
– Stewardship of a special body of knowledge and practice
– Precious community of integral contemplatives the world needs to hear
– Tens of thousands of participants seeking to help us be the change we seek
– One of the world’s first conscientiously 2nd tier organizations
– Opportunity to have far-reaching, long-lasting impact
– Care and feeding of the dedicated lives with which we have been entrusted
• A daunting challenge
– Structure with enough agency to be effective, enough communion to grow
– Honor wisdom and luminosity in what we do and how we do it
– Accept that when we are successful, we will be transcended
– Balance sustainability (profit) with service (intention)
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– Be open-minded when complexity emerges, close-minded with chaos
– One of the world’s first conscientiously 2nd tier organizations
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4. What I Hope to Convey
• We are in service, first and last
• Give love – creatively, imaginatively, generously, always
• Where we’re headed
• What we know and what we don’t
• There is much to learn, and we’ll get some right, some wrong
• Members are the only real judge of what we accomplish
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5. Two Analogs of Where We’re Headed
Media Provider Association
• Multi-channel content • Membership
• Publications • Publications
• Licensing • Events
• Community • Conference
• Community
Integral
Integral Institute
Life • Non-profit foundation
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• Research
• Education
• Spiritual work
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6. Key Themes
• The community is the guru
• Integrals want to co-create the unfolding
• Make connection, content and conversation easy
• Content should be relevant, practical and injunctive
• Distribution channels will be diverse
• Member Delight™
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7. T H E O N E PA G E B U S I N E S S P L A N
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8. Vision & Values
• Vision
– An Integral world of connected sentient beings.
• Mission
– To enable awakening moments with Integral maps and tools in a
community of the aware.
• Values
– Presence (I)
– Excellence (It)
– Compassion (We)
– Impact (Its)
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9. Our Values Define Our Behavior
Presence Excellence
Surrender to the present Push yourself to greater
moment. depth and complexity.
Values
Impact
Compassion
Seek exceptional outcomes
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Reject fear and practice an
through better performance
abundance of love.
and service to humanity.
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10. Key Success Factors
• You don’t have to read a book to be part of the club!
• Make comprehension simple and accessible
• Get relevant, get real, get results
• Create a service platform that allows members to co-create their Integral
vision
• Translate broad, complex theory into simple, injunctive practices
• Develop far-reaching distribution
• Develop competencies and business plans before launching business
offerings
• Develop marketable solutions to real, specific problems
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11. Executive Management
Liz Davis – VP of Human Resources (Gores Group, Verifone)
Joel Jewitt – Interim VP of Business Development (Palm
Computing, Motorola, Yahoo!)
David Riordan – VP of Media (Disney, Time Warner, Philips)
Robb Smith – Chairman and CEO
Kees Steeneken – Chief Technology Officer (DirecTV, XM Radio,
Flying Tigers)
Ken Wilber – Editor-In-Chief
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12. S T R AT E G Y
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13. Strategy Considerations
• Integral is a very broad platform
• Trying to do everything, for all people, at the same time will
lead to doing nothing well, and failure
– Don’t be afraid to quit certain segments to focus energy on remaining
ones
– Focus on Member Delight in every segment
• Integral is the leading human technology platform
• The best technology is the one lots of people actually use
• Better ideas don’t spread themselves; better execution does
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14. Strategy Value Chain: Two Views
Tools
• Research • Chapters
• Academics • Portal
• Programs
• Events
• Products
• Conference
• Certifications
Map Community
Editing
•Events •Chapters
•Academics •Portal
•Portal
•Portal •Coaching
•Peer Review
•Peer Generated •Events
•Community Usage •Retail
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•Member Feedback •Academics
Generation Distribution
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15. FOR MEMBERS ONLY
THE MARKET
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16. Statements of Benefit
• Many ways to categorize people’s needs, desires and drives, and the Integral map
includes virtually all of them
• At the core, regardless of level of development, we’re here to:
Transcendence
“Grow through a creative
advance into novelty”
Agency Communion
“Eliminate suffering “Find meaning and a
through radical freedom community of awakened
and presence” people”
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Inclusion
“Heal fragmentation with
a Pattern that connects”
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17. Population by Psychograph
World US US
Beck/Cowan Wilber Cook-Greuter Population Population Population
Estimate (1) Estimate (2) Estimate (3)
Exploitative Red Impulsive 20% 4.3%
Authoritarian Amber Conformist 40% 11.3% 24.5%
1st Tier
Self-conscious
Entrepreneurial Orange 30% 66.2% 48%
Conscientious
Communitarian Green Individualist 10% 11.3% 26%
Systemic Teal Autonomous 1% 4.9%
II Community
Construct-aware
2nd Tier Holistic Turquoise .1% 2.0%
Unitive
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Indigo N/A
1. Beck, Cowan
2. Cook-Greuter; Note: Self-conscious & Conscientious likely include population from Wilber’s Amber and Green
Ray (Whose work did not investigate 2nd tier populations or values)
3.
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18. Members of II Co-Create Integral Unfolding
• Members have deep commitment to process of “becoming”
– Members characteristically seek to contribute and co-create
– Motivated by feelings of fullness (as opposed to lack and fear)
– A compulsion that if unattended we simply will have failed our mission
• Actively solicit business proposals from members for product
and service creation
• User-generated content on Portal
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19. MEMBER DELIGHT
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20. • Philosophy
– Give love, creatively, imaginatively, generously, always
– It is impossible to over-service our members
– It is impossible to make our services too convenient or too
easy to use
– Our service level is a direct reflection of who we are and
how we live our values, and we take it very personally
– Member Delight personnel are doing the most important
job in the Company
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21. Summary
• Our intentions are service, love and generosity
• Let’s co-create Integral …
• 2007 is a year of building
• We’ll first focus on building a distribution platform that
everyone in the Integral community can use
• We’ll be equal parts media company and association with
community-on-fire throughout
• But our execution and discipline will be fierce
• All we need from you is patience (and feedback: what inspires
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you?)
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22. Thank You
• Comments?
• rsmith@integralinstitute.org
• Or, post to:
• http://robbsmith.typepad.com/robb_smith/2007/05/integral_instit.html
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