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Skype: A Global Opportunity
eBay Developers Conference 2007

Paul Amery
Director
Skype Developer Program
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Don’t forget to tag it ebaydevcon and ebaydevcon07.
© 2007 eBay Inc. Some rights reserved.
eBay and the eBay logo are among the registered trademarks of eBay Inc., PayPal and the PayPal logo are registered trademarks of PayPal, Inc.,
Skype and the Skype logo are trademarks of Skype Limited Corp., Shopping.com and the Shopping.com logo are trademarks of Shopping.com Ltd.
Other trademarks and brands are the property of their respective owners.
Agenda


1. Skype  basics
2. Skype today
3. Skype Developer Program
4. Big Five trends
5. Developing with Skype: How
6. Extras overview and partners
7. Upcoming and new
Skype Basics


It’s Simple
• All you need is a broadband
  Internet connection
• Download the Skype
  software at www.Skype.com
• Plug in your headset
  or Skype-certified phone
• Find your contacts and press
  the green button
Skype Basics


It’s Free
• Skype-to-Skype calls
  are always free
• Chat/Instant Messaging
  (up to 50 people)
• Conference Calling
  (up to five people)
• Video Calling
• File Transfer (any file, any size,
  to any Skype buddy)
Skype Services That Cost a Little

                                                       Skype Voicemail
SkypeOut
• Pay per minute for long-distance and
  international calls to landline phones & mobiles
• Buy subscriptions that give unlimited calls
  nationwide
• Call forwarding to any number
                                                     Skype Personalization
SkypeIn
• Buy up to ten telephone numbers
  in many countries or local regions
Voicemail
• Unlimited ten-minute voicemails

Personalize Skype
• Avatars, ringtones, extras, etc.
Skype—Registered Users (in millions)

225
                                                                                         196
200

               Skype has been                                                     171
175
              downloaded half a
150                                                                         136
                billion times
125                                                                  113
                                                              94.6
100
                                                       74.5
 75
                                                57.2
                                         44.1
 50
                                  32.9
                           19.8
 25                 11.5
             6.8
       4.1
  0
      Q104         Q304       Q105          Q305          Q106             Q306         Q107
A Three-year-old Company
 with a History of Rapid Innovation
                                                    Skype Extras
                                                •
                                                    Click to call with SO from any Web site
                                                •
                                                    Public chats
                                                •
                                                    Enterprise compatibility
                                                •
                                                    Skype Video
                                                •
                                                    Web Presence
                                                •
                                                    Mood messages
                 Skype—more                     •
                                                    Contacts: Import, Tags, Quick Filtering
                  than just a                   •
                   voice call                       Redesigned UI
                                                •
                                                    PayPal Auto Top-up
                                                •
                                                    14 local currencies
                                                •
                                                    Bank transfers in 50 countries
                                                •
                      • SkypeIn Launched
                                                    Online and offline payment methods
                                                •
                      • Central Buddy List          Administer multiple accounts
                                                •
                                                    Ten-way Conference Calls
                      • Import Contact Wizard   •
                                                    Pocket PC Client
                                                •
                      • Voicemail to anyone         Wi-Fi phones
                                                •
                      • Call Forwarding             Various Bluetooth, cordless, USB devices
                                                •
                                                    SMS messages
                                                •
                      • Ring-tones, avatars
           SkypeOut
  Skype                                             Shared Groups
                                                •
                      • Web, Email Toolbars
           Launched
Launched                                            Skypecasts
                                                •

 2003        2004               2005                      2006
2007: Extending the Conversation


Skype-certified products and unlimited calling
cards in 1,800 US stores
2007: Extending the Conversation


SkypePrime
Global expertise
marketplace
2007: Extending the Conversation


SkypeFind
Share business
recommendations
(100k+ listings)
2007: Extending the Conversation


Send Money
…with PayPal
over Skype
How Skype Enriches My Own Conversation
Skype Developer Program
    Drive evolving platform of API's, SDK’s
•
    Rapid route to market and monetisation
•
    for ISV and developers
    Technical enabling services: support,
•
    certification, docs, roadmap
    Evangelism and education
•
    Larger partner platform technical consulting
•
SDP Serve 4500+ Developers


      Partner Relations Team
      Paul     Director of SDP
      Lester   Platform Partner Manager
      Ants     Partner Relationships
      Caitlin  Gallery Editor
      New Hire DevZone Editor

      Technical Services Team
      Wolli    API and Tech Services Team
      Mirje    Developer Support
      Kristo   Software Certification
      Avo      Technical Docs
What We’ve Been Doing
Since Last DevCon

     Opportunity to monetize
1.
     Extras Manager launched Dec 2006, v3.0
2.
     13 million+ downloaded Extras
3.
     Rapid, clear route to market
4.

     New, dedicated Games channel for developers
5.
     New monthly newsletter, better comms
6.

     Dedicated Partner Relationship Manager
7.
     Dedicated Platform Integration Manager
8.

    More events and awareness (Journals, Skype Nights)
9.
10. Professional Technical Services
    (paid certification, support)
What Our Partners Say
Revenue, Downloads, User Base


                           “Four-fold new revenue
                            increase”


“From 1,000 to 1 million
 downloads a month”

                       “Our relationship has enabled Unyte
                        to acquire a broad international
                        customer base that now reaches
                        30 countries”
Developer Trends
Global Trends: “The Age of Participation”


                                                            Unified
                                    Mobile
                                                           Contacts



                                              Community




                                                            Voice 2.0
                                   *Mashups
                                                          and GeoWeb

* Source: www.programmableweb.com/mashups
Concept to Cash
Developing with Skype

 (1) Skype Distributed        (2) ‘Skype Inside’
                          Skype4COM,      Web Buttons
                          Skype4Java




                         Office Toolbar Outlook Toolbar




                                         Skype CTI
                                         Connector 2.0
                                         (Salesforce)
Skype Distributed: Route to Market

  Platform                                                   Target/Market
                    1             2             3
                                                           Games
Windows
                                                           Productivity
(Extras)




                                            Go to Market
                 Engage and



                              Get Enabled
                                                           Community
Flash (Extras)    Integrate
Java                                                       Personalisation
Web/COM                                                    Sharing
Linux
                                                           Business
                                                           Movies
Mobile
                                                           Mobile
Third-party/
                                                           Third-party/
own solution
                                                           Enterprise
Extras Overview & Demo
Extras Update

    Integrate, license and
•
    distribute your application
    to massive Skype
    user base
    Promoted inside the client
•

    Varying promotional levels
•

    Voted most popular feature
•
    when released in v3.0 by users
    21M downloads since Dec ’06
•

    70 Extras available
•
So How Does it Work?




                Click
Popular Extras: A Closer Look…
SDP Partner Demo
Newly Announced: Games Channel




    Dedicated channel
•
    for games developers
    New APIs for games
•
    (scoreboard)
    Channel services:
•
    Marketing, DRM and Billing
    Managed by Easybits for Skype
•
www.developer.skype.com/gamesdev
Upcoming & Next Steps
So What’s Upcoming in 2007?

1) Extras   for Windows
   – Showcase Directory and CD
   – Wider blogger review of pre-published Extras (good marketing)
2) Platform
   –   Platform “Unconference”—partner input and requirements
   –   Dedicated Platform Manager—deeper integration projects
   –   Build up Mac and Mobile developer channels and apps
   –   Explore potential for more Open Source and Mashups
3) Partner   Relations
   – Dedicated PRM, regular planning and review. Dedicated contact.
   – Approved Skype Developer logo and partner pack—roadmaps and rich data
   – Showcase Directory/CD—your solutions
4) Education,   Recruitment and Events
   – More Skype Nights—geek event
   – Tokyo event—end of September
   – Looking into Skype Technical Press
What Do We Need More of From You?

     Community and Conversation enhancers
1)
     – Complementing and extending the basics—voice and chat
     – Simple-to-use is the key
     Games
2)
     – Casual gaming, 10mb max, two-player
     Business and SME Productivity
3)
     – Officeand Outlook bridges
     – 30%+ of Skype users are SME and business users
     – Unified communications
     Mashups
4)
     – The universe on your desktop
     “Skype inside”
5)
     – Platform leadership—the voice of the ‘net
     – Enterprise enabling
Engage Today


     Signup for the Skype Developer Newsletter
1)
     https://developer.skype.com/NewsletterSubscribe
     Download Publishing Studio for Extras
2)
     https://developer.skype.com/Download
     Browse the Gallery
3)
     https://extras.skype.com/
     API bespoke biz dev queries
4)
     bizdev.api@skype.net
     General partner inquiries
5)
     www.skype.com/feedback/partner/
Q&A
 Contact information:

      Paul Amery
paul.amery@skype.net
Thank you!
Please give your completed session evaluation
to the room monitor as you exit. Your feedback
is extremely valuable to us!


Questions?
To learn more, visit
pages.ebay.com/devcon/

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Skype: A global opportunity

  • 1. Skype: A Global Opportunity eBay Developers Conference 2007 Paul Amery Director Skype Developer Program
  • 2. Share, Reuse, and Remix This Talk These slides are available under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. You can blog, photograph, and share this information with others. Don’t forget to tag it ebaydevcon and ebaydevcon07. © 2007 eBay Inc. Some rights reserved. eBay and the eBay logo are among the registered trademarks of eBay Inc., PayPal and the PayPal logo are registered trademarks of PayPal, Inc., Skype and the Skype logo are trademarks of Skype Limited Corp., Shopping.com and the Shopping.com logo are trademarks of Shopping.com Ltd. Other trademarks and brands are the property of their respective owners.
  • 3. Agenda 1. Skype basics 2. Skype today 3. Skype Developer Program 4. Big Five trends 5. Developing with Skype: How 6. Extras overview and partners 7. Upcoming and new
  • 4. Skype Basics It’s Simple • All you need is a broadband Internet connection • Download the Skype software at www.Skype.com • Plug in your headset or Skype-certified phone • Find your contacts and press the green button
  • 5. Skype Basics It’s Free • Skype-to-Skype calls are always free • Chat/Instant Messaging (up to 50 people) • Conference Calling (up to five people) • Video Calling • File Transfer (any file, any size, to any Skype buddy)
  • 6. Skype Services That Cost a Little Skype Voicemail SkypeOut • Pay per minute for long-distance and international calls to landline phones & mobiles • Buy subscriptions that give unlimited calls nationwide • Call forwarding to any number Skype Personalization SkypeIn • Buy up to ten telephone numbers in many countries or local regions Voicemail • Unlimited ten-minute voicemails Personalize Skype • Avatars, ringtones, extras, etc.
  • 7. Skype—Registered Users (in millions) 225 196 200 Skype has been 171 175 downloaded half a 150 136 billion times 125 113 94.6 100 74.5 75 57.2 44.1 50 32.9 19.8 25 11.5 6.8 4.1 0 Q104 Q304 Q105 Q305 Q106 Q306 Q107
  • 8. A Three-year-old Company with a History of Rapid Innovation Skype Extras • Click to call with SO from any Web site • Public chats • Enterprise compatibility • Skype Video • Web Presence • Mood messages Skype—more • Contacts: Import, Tags, Quick Filtering than just a • voice call Redesigned UI • PayPal Auto Top-up • 14 local currencies • Bank transfers in 50 countries • • SkypeIn Launched Online and offline payment methods • • Central Buddy List Administer multiple accounts • Ten-way Conference Calls • Import Contact Wizard • Pocket PC Client • • Voicemail to anyone Wi-Fi phones • • Call Forwarding Various Bluetooth, cordless, USB devices • SMS messages • • Ring-tones, avatars SkypeOut Skype Shared Groups • • Web, Email Toolbars Launched Launched Skypecasts • 2003 2004 2005 2006
  • 9. 2007: Extending the Conversation Skype-certified products and unlimited calling cards in 1,800 US stores
  • 10. 2007: Extending the Conversation SkypePrime Global expertise marketplace
  • 11. 2007: Extending the Conversation SkypeFind Share business recommendations (100k+ listings)
  • 12. 2007: Extending the Conversation Send Money …with PayPal over Skype
  • 13. How Skype Enriches My Own Conversation
  • 14. Skype Developer Program Drive evolving platform of API's, SDK’s • Rapid route to market and monetisation • for ISV and developers Technical enabling services: support, • certification, docs, roadmap Evangelism and education • Larger partner platform technical consulting •
  • 15. SDP Serve 4500+ Developers Partner Relations Team Paul Director of SDP Lester Platform Partner Manager Ants Partner Relationships Caitlin Gallery Editor New Hire DevZone Editor Technical Services Team Wolli API and Tech Services Team Mirje Developer Support Kristo Software Certification Avo Technical Docs
  • 16. What We’ve Been Doing Since Last DevCon Opportunity to monetize 1. Extras Manager launched Dec 2006, v3.0 2. 13 million+ downloaded Extras 3. Rapid, clear route to market 4. New, dedicated Games channel for developers 5. New monthly newsletter, better comms 6. Dedicated Partner Relationship Manager 7. Dedicated Platform Integration Manager 8. More events and awareness (Journals, Skype Nights) 9. 10. Professional Technical Services (paid certification, support)
  • 17. What Our Partners Say Revenue, Downloads, User Base “Four-fold new revenue increase” “From 1,000 to 1 million downloads a month” “Our relationship has enabled Unyte to acquire a broad international customer base that now reaches 30 countries”
  • 19. Global Trends: “The Age of Participation” Unified Mobile Contacts Community Voice 2.0 *Mashups and GeoWeb * Source: www.programmableweb.com/mashups
  • 21. Developing with Skype (1) Skype Distributed (2) ‘Skype Inside’ Skype4COM, Web Buttons Skype4Java Office Toolbar Outlook Toolbar Skype CTI Connector 2.0 (Salesforce)
  • 22. Skype Distributed: Route to Market Platform Target/Market 1 2 3 Games Windows Productivity (Extras) Go to Market Engage and Get Enabled Community Flash (Extras) Integrate Java Personalisation Web/COM Sharing Linux Business Movies Mobile Mobile Third-party/ Third-party/ own solution Enterprise
  • 24. Extras Update Integrate, license and • distribute your application to massive Skype user base Promoted inside the client • Varying promotional levels • Voted most popular feature • when released in v3.0 by users 21M downloads since Dec ’06 • 70 Extras available •
  • 25. So How Does it Work? Click
  • 26. Popular Extras: A Closer Look…
  • 28. Newly Announced: Games Channel Dedicated channel • for games developers New APIs for games • (scoreboard) Channel services: • Marketing, DRM and Billing Managed by Easybits for Skype • www.developer.skype.com/gamesdev
  • 30. So What’s Upcoming in 2007? 1) Extras for Windows – Showcase Directory and CD – Wider blogger review of pre-published Extras (good marketing) 2) Platform – Platform “Unconference”—partner input and requirements – Dedicated Platform Manager—deeper integration projects – Build up Mac and Mobile developer channels and apps – Explore potential for more Open Source and Mashups 3) Partner Relations – Dedicated PRM, regular planning and review. Dedicated contact. – Approved Skype Developer logo and partner pack—roadmaps and rich data – Showcase Directory/CD—your solutions 4) Education, Recruitment and Events – More Skype Nights—geek event – Tokyo event—end of September – Looking into Skype Technical Press
  • 31. What Do We Need More of From You? Community and Conversation enhancers 1) – Complementing and extending the basics—voice and chat – Simple-to-use is the key Games 2) – Casual gaming, 10mb max, two-player Business and SME Productivity 3) – Officeand Outlook bridges – 30%+ of Skype users are SME and business users – Unified communications Mashups 4) – The universe on your desktop “Skype inside” 5) – Platform leadership—the voice of the ‘net – Enterprise enabling
  • 32. Engage Today Signup for the Skype Developer Newsletter 1) https://developer.skype.com/NewsletterSubscribe Download Publishing Studio for Extras 2) https://developer.skype.com/Download Browse the Gallery 3) https://extras.skype.com/ API bespoke biz dev queries 4) bizdev.api@skype.net General partner inquiries 5) www.skype.com/feedback/partner/
  • 33. Q&A Contact information: Paul Amery paul.amery@skype.net
  • 34. Thank you! Please give your completed session evaluation to the room monitor as you exit. Your feedback is extremely valuable to us! Questions? To learn more, visit pages.ebay.com/devcon/