You can't plan for a future you haven't yet envisioned. www.bdcocpa.com

1. How understanding your “Why”… …can make you better at How you do What you do

2. The Economy You?

3. Pressure leads to more action. Pressure Action Action vv Action Action Action Action Action

4. You don’t need more action.

5. You need more of the right actions.

6. Your Why statement can give you focus.

7. With personal focus, comes the power to motivate others.

8. Winning teams are focused on the same goal.

9. We learned about the “Why” from Simon Sinek* on Ted.com. *Actually, we learned about Simon’s video at a CART training class taught by Edi Osborne at MentorPlus.com. She’s the visionary behind many of the tools and methods we apply.

10. There’s an 18 minute video full of simple ideas… …that can change the way you think. And the way you act.

11. Then we read his book. “Start with Why”. Now we give them to people.

12. Why? Think about it.

13. Why are you doing this? You could have been…

14. Why are you doing this? You could have been… A ballerina

15. Why are you doing this? You could have been… A writer

16. Why are you doing this? You could have been… A race car driver Or anything else in the world.

17. But you’re doing this. Why?

18. Basically, the Why is about understanding your core beliefs. Start there, figure out Why you do what you do. Then look at How and What you do.

19. Why are a bunch of accountants talking about this?

20. You might think accountants are just interested in numbers. Net Income $450,000.00 Form 1040 8,500 cases of 2005 Cabernet Sauvignon in inventory In our case, you are partially right. (Um, actually it’s closer to 32.675% right.)

21. Because numbers tell a story about your business. We do care about numbers. 5 years of profitable growth 400 new wine club members added this year 96 points from Wine Spectator

22. But rather than serving as historians, who help you record the details of your story, after the fact…

23. … we are facilitators, helping you create the future of your dreams.

24. … we are facilitators, helping you create the future of your dreams. Increase your total profits by selling one more bottle of $60 cab per day. If you discount your wines by 10% you must sell 25% more units at a 50% margin to break even. You can improve your cash flow by $100,000 if you collect one day sooner on each of your outstanding customer accounts.

25. We can’t help you create a future …

26. … you haven’t yet envisioned.

27. How to get started Watch the Simon Sinek video Share the video with your team Answer the question Why? As a group Capture the company Why Review your marketing message – look out for excessive copy related to your How and What.

28. Our Why We believe customers have the best answers. So we listen to them. We believe employees have the best ideas. So we trust them. We believe Napa Valley is the best place to work, live and visit. So we work to protect it. We live to enjoy it. We savor the company.

29. What do you believe?