1. The document summarizes the results of a survey of 2,769 Romanian internet users regarding brand awareness and perception across several categories. 2. Across most categories, the survey found that quality was the most important characteristic defining a leading brand, followed by trustworthiness and prestige. 3. In terms of specific brands, ING, BCR and BRD were found to have the highest awareness and perception as leading brands in the banks/insurance category. Microsoft was the clear leader in the IT category.