1. EvergreenProfit.com Have More Questions? EvergreenSupport.com
Evergreen Profit News Update
How To Use SEO Back-Links And Content To
Improve Google Rankings
Hi, this is Justin Meadows with another website news update. Today in the second SEO
video, I’m going to be covering links and how you should be getting links and using links in
order to best improve your Google rankings.
Links show the popularity of your website
So, links to your website is basically Google’s way of seeing how popular and valuable your
website is. The rationality is that if lots of other websites are referencing you on a certain
topic or when they’re talking about a certain topic,
then you’re obviously a valuable resource on that Google sees links as an
topic and by looking at how much you are talked
about and linked to and referenced in a variety of
indication of how popular
different websites all over the Internet, they can your website is
see how popular you really are. When people go
searching for these topics, if you’re the most popular website around on that topic and
relevant to that topic then your website will be pushed up towards the top of the search
engines.
Publish content through different effective ways
The best way that you can be taking advantage of this is by publishing regular content. I
know I say this a lot but it really is the most important way of getting great results from your
Reboot Your Business Website Page 1

2. EvergreenProfit.com Have More Questions? EvergreenSupport.com
website. Now what you want to be doing is
publishing a variety of different types of content Videos, images, articles,
on your website. PDFs and graphs are great
Videos are great, images are great, text, articles, content
pdfs, graphs, charts, as much different types of
content as possible Apart from just publishing this content onto your blog itself, you also
want to be publishing it out to other different parts of the Internet using different social
media channels and different content syndication networks.
What I mean by that is things like YouTube and Vimeo and different video sharing sites,
image sharing sites like Pinterest, using pdf sites like Scribd, PowerPoint sites like SlideShare.
These kinds of sites are going to distribute your information and give people the chance to
comment on it and share and link to it and by also publishing out to Facebook and to Twitter
and LinkedIn and Google Plus. That gives you a better chance for that viral exposure.
Reboot Your Business Website Page 2

3. EvergreenProfit.com Have More Questions? EvergreenSupport.com
People will share good content
If you’re publishing good quality content, then people are going to share it with their
friends. People are going to share it with other people who might be interested or simply
they might hit Like on it because if they got value out of it, there’s a good chance that
they’re going to Like it or share it or Tweet it. Other great ways to get a great number of
links from a variety of different sources that really
establishes you as a strong brand is to be Press releases establishes
publishing press releases. These get syndicated a strong brand
out to a number of different news networks. You
can also be doing things like publishing posts onto other people’s blogs or helping out
people in forums and sharing your content with people in forums or on blogs and on other
social media sites like Web 2.0 social media sites.
Regular publishing content will boost online presence
All these sort of things, if you do this on a regular basis, you’re going to get a very strong
online presence and Google is going to see you as an authority that publishes valuable
information and that’s what is going to get you to the top of the search engine rankings.
I know that you’re busy and I know that you
probably don’t have the time or the inclination go Regular content
about creating videos and images, and press publication increases
releases and publishing them out and building your
blog. So you can take advantage of our blogging
online authority
services if you want to make this happen. If you
really want to get to the top of the search engines, that’s what you need to be doing.
Common link building mistakes
Some common mistakes that a lot of people make when they are building links is to get
links, site-wide links or maybe they might have a friend that has a large website and they
put a link back to their website in the footer so it’s on every page and the same anchor text
points back to the home page. Doing that creates what’s called an unbalanced link ratio.
Google now looks at how many links and what types of links and if you’re doing the sort of
things that looks a bit spammy like having a thousand links with the same key word from the
same website pointing to the same page on your site, Google now filters you out of the
search engines or might just give you a penalty for that particular key word or that page.
That’s what you don’t want to be doing and even if you are getting links from a variety of
Reboot Your Business Website Page 3

4. EvergreenProfit.com Have More Questions? EvergreenSupport.com
different sources, you don’t want to be using the same key word linking that back to the
same page on your website.
Use a variety of methods to have links
You want to be using a variety of different sources
from social media sites to other websites, blogs, Use several sources when
news sites, video sites … you want to get a variety
you do links to your
of different sources with a variety of different key
words that they are linking to and link to a variety website
of different pages on your website.
Doing that gives you a more natural link profile and will mean that you’re safe from any of
Google’s filters that might penalize you or drop you from the search engine rankings. If you
want to find out more about this, feel free to either E-mail me at
support@evergreenprofit.com or simply comment below and I’ll be happy to answer your
questions right here.
I’m Justin Meadows. This is Evergreen Profit. I’ll talk to you soon.
Reboot Your Business Website Page 4

5. EvergreenProfit.com Have More Questions? EvergreenSupport.com
Free Consultation and Website Audit
I hope you have gotten a lot of value out of our website news training. I would like to offer
you a free ½ hour consultation and website audit. To make sure you get the most out of
your online marketing.
We have worked with hundreds of businesses in a range of industries and can help put you
on the right track. There is no obligation to buy anything, we simply want to help you out
and make sure you are making the right choices.
Give me a call on 1300 33 77 14 and I will help put you on the right track.
So that you can build yourself as a leader in your market, get more sales from your website
and rise above your competition in the search engines.
Cheers
Justin Meadows
Online Marketing Strategist
Evergreen Profit
Reboot Your Business Website Page 5