1. Paul Adrianne Jacinto Babylyn Hernandez Geneveive Lara Vience Grampil

8. Maslow Hierarchy of needs model

17. Graph Representation

31. NEW PRODUCT DEVELOPMENT PROCESS

35. Company’s Differentiation Quality of Service Few Many Very Friendly Not so Friendly Concentrates only on the determinant attributes of a product.

36. a graphics technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product , product line , brand , or company is displayed relative to their competition.

37. The starting point in “items by use” is to determine how existing consumers see existing products.

38. Idea screening procedures are needed to eliminate ideas generated with poor or low potential, and allow those with superior potential to go further.

40. How will the proposed product satisfy the consumer needs? What consumers needs exist? What specific product will make customers satisfaction possible?

42. A product advantage that cannot be communicated effectively has no value to the consumers. Communication plan brings to life the one-page product concept paper presented during the idea-screening phase.

43. This is the guesses are derived. The stage that a budding product champion may meet all key company decision makers for the first time.

44. Marketers must know the basic as well as the motivating features of a product.

45. This technique is designed to identify the motivating key features customers use to differentiate product Also known as Trade-off Study

46. A product brief is submitted by the marketing man to their technical product researchers to formalized prototype development.

47. During product development prototype testing, always give more than what is enough.

48. What to test Activity is not progress Duration of Test Market Products that pass the prototype development must be exposed to a portion of the actual customers within a realistic market environment.

49. Shows the process where both the customers and the suppliers change their behaviour while interacting in the market. Product life Cycle is primarily determined by the rate of new product development in a particular market.

50. BRANDING It’s almost alive, like a person ,it brings benefits to consumers. It assumers personality. You must have character to it! --John Pepper

53. PRODUCT New New Existing Brand Existing Multi brand New Innovation Line Extension Franchise Extension

68. Relative Market Share Higher Lower Relative Market Growth higher lower Star Growth Question Mark introduction Cash Maturity Dog Declining Stage