The Disconnect: Reasons Companies fail at Social Media and how to Succeed
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A presentation for Social Media for Business - SocialMediaAZ.org. I speak of the the disconnect between business who want to use social media to reach people, and the people who use social media. Different goals. Different outcomes. How can the line up? Hint: the people won't change. Business have to.
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The Disconnect: Reasons Companies fail at Social Media and how to Succeed
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- 8. The watched phone never rings - Day 329 of Project 365 by purplemattfish
- 9. Desire path and desire cycle path by Kake Pugh
- 14. MAIN DISCONNECT by Dean Terry
- 15. Social Media will not replace advertising.
- 16. I Am Legend Ad by Justin Marty
- 17. Watching the Sun Set by CC Chapman
- 18. Social Media will fundamentally change advertising.
- 19. Bullshit Facebook Ads by theleetgeeks
- 20. Social Media will not replace marketing.
- 21. Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others.
- 22. X Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others.
- 23. Marketing is an integrated communications-based process through which others try and convince individuals and communities that their existing and newly-identified needs and wants may be satisfied by their available products and services.
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- 25. Social Media will fundamentally change marketing.
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- 31. Social Media has fundamentally changed Public Relations.
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- 37. Evo Terra