Setting up your beachhead

•

1 j'aime•987 vues

What is your
product?
Features
Functions
Quantitative value => Avoid cost+ => What’s the value price?
How do you sell it? Is the marketing “baked in”?
(Building sites no-one has to visit)

N o Tosh Limited

digital media | education

Set up your
beachhead
Segment 3 Segment 2 Segment 1

Application 1 Application 2 Application 3

Segment 2 Segment 1

Application 1 Application 2

Segment 1

Application 1

Amazon’s
beachhead
Electronics Media Choice Book Lovers
Books for
Cameras Downloads
giving

Media Choice Book Lovers
Personalised
CDs & DVDs
books

Book Lovers

Books

Apple’s
beachhead?
Segment 3 Segment 2 Segment 1

Application 1 Application 2 Application 3

Segment 2 Segment 1

Application 1 Application 2

Segment 1

Application 1

Set up your
beachhead
Segment 3 Segment 2 Segment 1

Application 1 Application 2 Application 3

Segment 2 Segment 1

Application 1 Application 2

Segment 1

Application 1

Setting up your beachhead

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Setting up your beachhead

1. What is your product? Features Functions Quantitative value => Avoid cost+ => What’s the value price? How do you sell it? Is the marketing “baked in”? (Building sites no-one has to visit) N o Tosh Limited digital media | education

2. Set up your beachhead Segment 3 Segment 2 Segment 1 Application 1 Application 2 Application 3 Segment 2 Segment 1 Application 1 Application 2 Segment 1 Application 1

3. Amazon’s beachhead Electronics Media Choice Book Lovers Books for Cameras Downloads giving Media Choice Book Lovers Personalised CDs & DVDs books Book Lovers Books

4. Apple’s beachhead? Segment 3 Segment 2 Segment 1 Application 1 Application 2 Application 3 Segment 2 Segment 1 Application 1 Application 2 Segment 1 Application 1

5. Set up your beachhead Segment 3 Segment 2 Segment 1 Application 1 Application 2 Application 3 Segment 2 Segment 1 Application 1 Application 2 Segment 1 Application 1